The Keyword Tool is dedicated to helping people find keyword ideas for their product listings on various platforms. It performs a detailed analysis of the top 100 listings found in search results for any keyword on your platform of choice.
Benefits
This feature provides you with data based on how shoppers search in various marketplaces. It also gives you insight into your competitors’ listings on Etsy. Use it to see how they write their titles, which tags they use, how they price their items, and how many views and hearts (favorites) their listings get.
Please note that this feature works on a near-match basis (similar to how Etsy search works). This means that the information in the stats sections at the top of the page includes singular, plural, and other very close variations of any keyword. For example, searching "mom gift" will retrieve stats for "mom gift," "gift for mom," "mom gifts," and so on. Synonyms (ex: mother) and international spelling variations (ex: mum) are not supported.
How to use
There are three ways to access Keyword Tool:
Type any keyword into the "Enter Keywords" field at the top of the page and click the lookup button on the right.
Click the "Keyword Tool" button at the top of your dashboard.
In the Main Menu, select "Keyword Research" and then "Keyword Tool."
eRank supports other marketplaces as well -- including selling platforms such as eBay and Amazon! Click on the dropdown menu to the left of the search box to see all of the marketplaces that eRank supports. Choose the marketplace you'd like to search or click "All" to search all marketplaces.
Type any keyword into the "Enter Keywords" field in the blue search bar and use the drop-down menu on the right to select which country you would like to view data from.
Then, click the orange lookup button to view that term's keyword data.
Access your search history via the "Previous Searches" drop-down menu on the right.
Search Metrics
Use these sections to view the following information about the keyword you searched:
Metric | How It Can Be Used |
Keyword Statistics | Use this chart to view the keyword’s average number of searches and clicks per month, as well as its click-through rate (ratio of clicks to searches, abbreviated as CTR). These figures are based on the past 12 months of data. If you chose to view keyword data from Etsy, you can also view the keyword’s estimated competition.
Keywords with a high number of clicks and/or a high CTR tell us that buyers are interested in the search results that they are seeing. These keywords may generate more views and sales than other choices.
if you'd prefer to just view Keyword Statistics for the specific term you entered and exclude near matches, uncheck the box in the top right corner of this section. Example: if you search "mom gift," "gift for mom" and "mom gifts" are some near matches for this term. |
Search Trend | Use this interactive chart displaying search trends on Etsy, Google, Amazon, and eBay to gain insight into how the keyword has performed over the past 15 months. |
Searchers by Country | Use this interactive chart to view the location of the people who have searched for the keyword. |
Keyword Ideas tab
Use this section to view the keyword’s most popular related tags.
Please note that this table will display different data depending on which marketplace you've chosen.
Please heed the warning in the orange bar regarding trademarked terms. If you are unsure if a keyword or phrase is trademarked, click the link to the USPTO Trademark Database and search the word or phrase to check before using it.
Column | What It Means |
Keywords | These are high-ranking search terms associated with the keyword you entered. |
Search Trend | These graphs display each keyword’s changes in popularity over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Tag Occurences | The number of times eRank found that tag in the top 100 listings that were analyzed. |
Character Count | The number of characters in the keyword phrase, including spaces and punctuation. |
Average Searches* | The average monthly searches for that keyword in the marketplace you chose based on the past 12 months of Etsy data. |
Average Clicks* | The average monthly clicks that listings in searches for that keyword get in the marketplace you chose, based on the past 12 months of Etsy data. |
Average CTR* | The ratio of clicks to searches in the marketplace you chose for that keyword (shown as a percentage) based on the past 12 months of Etsy data. |
Etsy Competition* | If you chose Etsy for a marketplace, use this column to see much competition you can expect with this keyword on search results pages. |
Google Searches | The estimated number of searches performed on Google each month for that keyword. Google search data is also useful for your website (if you have one) and can help you understand broader user-interest levels, keywords, and products. |
Google Competition | This indicates the level of advertisers that are competing on Google for the keyword. The competition score ranges from 0 to 1, with 0 being no competition and 1 being high. High competition is a good indicator of purchase intent. |
Long Tail Keyword (Etsy only) | Long tail keywords are keywords or key phrases that are more specific than more commonly searched-for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value. |
Google Trends | Use the "See Trends" button to navigate to trends.google.com. Here, you can dive deeper into that keyword's search data. |
*This data is color-coded as follows:
Color | What It Means |
Green | The average number of monthly searches, clicks, or CTR for the tag is very high. A green Etsy competition bar means that competition with the tag on Etsy is very low. |
Yellow | The average number of monthly searches, clicks, or CTR for the tag is high. A yellow Etsy competition bar means that competition with the tag on Etsy is low. |
Orange | The average number of monthly searches, clicks, or CTR for the tag is low. An orange Etsy competition bar means that competition with the tag on Etsy is high. |
Red | The average number of monthly searches, clicks, or CTR for the tag is very low. A red Etsy competition bar means that competition with the tag on Etsy is very high. |
If you are a Free member, you will be able to view one row of keyword data in this section. To upgrade your plan and view the remaining data, click the blue "View eRank Plans" button at the bottom of this page.
Click the orange "Columns" button on the right side of the page to choose the data you'd like to view.
Sort your data using the small gray arrows at the top of each column.
Filtering related searches and exporting data
Use the filters on the left side of the blue bar to refine your keyword ideas.
Filter | What It Does |
Default | this shows you related keyword searches according to their relevancy to the word(s) you entered. |
Phrase | This shows you related keyword searches that include the word(s) you entered. |
Exact | This shows you related keyword searches that include the words you entered in the order you entered them (this filter is useful if you're viewing data for a multi-word term). |
Broad | This shows you related keyword searches that include at least one word from the words you entered (this filter is also useful if you're viewing data for multi-word term). |
Use the dropdown fields in the middle of the blue bar to include additional terms and/or exclude terms in your results.
Click the star next to any keyword to add it to one of your Keyword Lists. Take a shortcut to your most recently edited list by clicking the floating blue button in the bottom left corner of the page.
If you are a Basic member, Pro member, or Expert member, use the orange "Export" button on the right side of the blue bar to export or print the list of keywords for future reference.
Copying and pasting keywords
Want to copy some of the keywords you see and paste them into a listing? Simply check the box to the left of your term(s) of choice and click the blue "Copy Tags" button at the bottom of the screen. This will save the terms to your clipboard, separated by commas.
Near Matches tab
Use this section to view all of the near-match terms eRank analyzed for the keyword you entered.
SERP Analysis tab (Etsy only)
Search Results Analysis
Use this section to view the following information:
Section | What It Means |
Listings Analyzed | The number of listings with the keyword you entered that eRank analyzed. Unless there are fewer than 100 listings containing that particular keyword, eRank will always analyze 100 listings. |
Average Price | The average price of the top 100 listings found in Etsy search for the keyword you entered (converted to USD if listed in another currency). |
Average Heart | The average number of hearts (favorites) of the top 100 listings found in Etsy search for the keyword you entered. |
Total Views | The total number of views of all of the listings in the top 100 listings found in Etsy search for the keyword you entered. |
Avg. Views | The average total number of views for each listing in the top 100 listings found in Etsy search for the keyword you entered. |
Avg. Daily Views | The average number of views per day of the top 100 listings found in Etsy search for the keyword you enter. |
Avg. Weekly Views | The average number of views per week of the top 100 listings found in Etsy search for the keyword you enter. |
Most Popular Tags
Use this section to view a word cloud of the most commonly used tags eRank found in the top listings for the keyword you entered. Click any tag to open a new Keyword Tool page for that term.
Most Popular Categories
Use this section to view the top five categories (and subcategories) in which the keyword appears, based on the current top 100 listings containing it.
Price Range
Use this section to view the price range of the top 100 listings that have this keyword. Hover over the chart to see the number of listings found at the various price points. Use this data to competitively price your products.
Processing Times
Use this section to view the average time shops using this keyword require to prepare and ship an order.
Top Listings tab (Etsy only)
Use this section to view the top 100 listings for this search term and assess your competitors’ titles, tags, listing age, views, and more.
eRank displays the following information for each listing:
Column | What It Means |
Rank | This is where the listing will appear for the average Etsy user (excluding personalization and localization). |
Image | The listing's thumbnail image. |
Shop/Listing | The shop's name and the title of its listing.
Click any title to open our Shop Info tool and view more information pertaining to your shop and where it ranks. Learn more about Shop Info here
Click any listing title to open the Listing Audit feature, where you can run an in-depth analysis of its images, tags, description, and more. Learn more about Listing Audit here
Click any tag to look up that term in the Keyword Tool.
Click the star next to any tag to add it to one of your Keyword Lists. Take a shortcut to your most recently edited list by clicking the floating blue button in the bottom left corner of the page. Learn more about Keyword Lists here |
Listing Age | The number of days since the listing was created. |
Total Views | The number of views the listing has had since it was created. |
Daily Views | The average views per day the listing has had since it was created. |
Estimated Sales | The approximate number of sales made over the life of the listing. |
Price | The price of the item (converted to USD if listed in other currency). |
Estimated Revenue | The approximate amount of revenue made over the life of the listing. |
Hearts | The total number of hearts (favorites) the listing has had since it was created. |
Filter keywords using "Filter…" field in the blue bar.
If you are a Basic member, Pro member, or Expert member, use the orange "Export as CSV" button on the right side of the blue bar to export the list of listings for future reference.
About the data
Etsy and other marketplaces do not disclose their keyword search and click volumes. We get our data from leading 3rd party data analytics companies that are used by many Fortune 500 businesses. To ensure the highest possible accuracy, the search volume, click, and click-through rates are based on the search behavior of millions of users who have opted in to share their data. While great effort goes into making sure these numbers are as accurate as possible, they should be regarded as estimates. The numbers reported here may differ from what other companies provide due to different data collection methodologies and data providers.
Who can use this?
This tool is available to all eRank members. Free members can look up 50 keywords per day, Basic members can look up 100 keywords per day, Pro members can look up 200 keywords per day, and Expert members can look up 500 keywords per day. However, please note that Free members can only view limited data.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!
Check out the Keyword Tool overview video to learn more.