Summary
Compare Keywords lets you compare the traffic statistics of up to 4 keywords at once, so you can gain insight into their Etsy and Google competition, average clicks, average click-through rate, and more.
Access other relevant keyword reports above the graph.
Benefits
Use this feature to evaluate your keywords in batches and save time.
Compare Google and Etsy stats and view the number of monthly searches for each keyword plotted on both a 12-month line graph and 15-month bar chart. These visuals help you identify trends over time for each keyword so that you can choose the ones that work best for your items throughout the year.
How to Use
In the Main Menu, select Tools and then Compare Keywords.
Type up to 4 keywords into the 4 fields in the blue bar below and click the orange Compare button. Enter one keyword per field.
You can also explore other useful keyword reports by clicking any of the options above, under Keyword Reports.
Use the line graph to view the number of monthly searches for each keyword over the past 12 months. Viewing the data in this particular format makes it easy to determine if a keyword is seasonal or trending.
Uncheck any of the boxes next to the keywords above the graph to hide that data.
Use the table below the graph to view the following information:
Keywords: the keywords being analyzed
Average Searches (US)*: the average monthly searches for each keyword on Etsy by people living in the US, based on the past 12 months of Etsy data
Average Clicks (US)*: the average monthly clicks that listings in searches for each keyword get on Etsy, based on the past 12 months of Etsy data
Average CTR (US)*: the ratio of clicks to searches for each keyword on Etsy (shown as a percentage), based on the past 12 months of Etsy data
Etsy Competition (US)*: how much competition you can expect with each keyword on Etsy search results pages
Search Trend: these graphs display each keyword’s changes in popularity over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular
Google Searches: the estimated number of searches performed on Google each month for each keyword. Google search data is also useful for your website and helps you understand broader user-interest levels, keywords, and products
Google Competition: indicates the level of advertisers that are competing on Google for each keyword. The competition score ranges from 0 to 1, with 0 being no competition and 1 being high. High competition is a good indicator of purchase intent
Google CPC: CPC (cost-per-click) indicates how much advertisers are prepared to pay to appear at the top of search results for each keyword. If advertisers are prepared to pay a high CPC, that indicates the keyword has good purchase intent
Long Tail Keywords: indicates whether or not each keyword is more specific than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value
Analyze Listings: this link will take you to our Keyword Tool, where you can perform a detailed analysis of the top 100 listings found in Etsy search results for that keyword
Learn more about the Keyword Tool here
Click the gray star next to any keyword to add it to a keyword list (linked via the floating blue button at the bottom of the page). Once you add a keyword to a list, the star next to it will turn yellow.
*This data is color-coded as follows:
Green: The average number of monthly searches, clicks, or CTR for the tag is very high.
A green Etsy competition bar means that competition with the tag on Etsy is very low
Yellow: The average number of monthly searches, clicks, or CTR for the tag is high.
A yellow Etsy competition bar means that competition with the tag on Etsy is low
Orange: The average number of monthly searches, clicks, or CTR for the tag is low.
An orange Etsy competition bar means that competition with the tag on Etsy is high
Red: The average number of monthly searches, clicks, or CTR for the tag is very low.
A red Etsy competition bar means that competition with the tag on Etsy is very high.
Who Can Use This?
This feature is available to all eRank members.
Free members can do up to 5 keyword comparisons per day, Basic members can do up to 25 keyword comparisons per day, Pro members can do up to 50 keyword comparisons per day, and Expert members can do up to 200 keyword comparisons per day.
Please note that Free members are only able to view limited data.
