Compare Sites lets you create lists of online marketplaces and compare their historical ranks, popularity metrics, and traffic sources.
Benefits
Use this feature to see which marketplaces bring in the most traffic from various sources. This feature is especially useful for sellers who would like to branch out from Etsy and sell on different platforms.
How to use
In the Main Menu, click "Sites" and then "Compare Sites."
This will navigate you to an introductory page for the feature that highlights and summarizes its different functions.
Enter up to 10 sites (separated by commas) into the field provided and click the orange "Look up" button to view and compare different website traffic statistics.
Pro members can perform up to 100 searches a day and Expert members can perform up to 1000 searches a day.
Click "Save As" below to save the marketplace(s) you searched to a list for future reference. If you make any changes to your list, click "Save List" to save those changes. Click "New List" to start a new query and create a new list. Once you are finished with a marketplace list, simply come back here, use the dropdown menu to select the list you no longer need and click "Delete List."
Historical Rank
Use this section to view the sites’ ranks over a 90-day period. Choose the country that you would like to view data from using the dropdown menu at the top of this section.
Popularity Metrics
Use this section to view the following information about each marketplace. Choose the country that you would like to view data from using the dropdown menu at the top of this section.
Metric | What It Means |
Relative Popularity | The popularity of the site relative to the other sites selected. |
Rank in Country | The site’s search rank for that particular country, based on that country's data. |
Reach | The estimated percentage of internet users in the country that visited the site, based on that country's data. |
Traffic Sources
Use this section to view where shoppers found the sites. The bar chart shows traffic that found the sites via a search engine, social media platforms, display ads, referral links from other sites, and directly navigating to the sites (this includes bookmarks and people entering URLs into the browser address bar).
Below, you can view a table with all of the sites’ traffic sources displayed in percentages.
Who can use this?
This tool is available to Pro members and Expert members.
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