Competitor Tags

Competitor Tags

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Competitor Tags analyzes any Etsy shop’s tags. This feature analyzes a sample of 100 of the shop’s most recently updated listings and allows you to view the search volume, clicks, click-through rate (CTR), Etsy competition, and more for each tag.


View hundreds of tags across up to 100 listings from any Etsy shop you choose. This helps you determine the quality of their tags, whether or not they have a good spread of competitive levels, and if any of their tags are over or underutilized.

Save, print, or export data to get actionable SEO insights for optimizing your shop.

How to Use

In the Main Menu, select Competition and then Tags.

From there, you can either enter any shop’s name into the field in the green search bar and click the orange Analyze Shop Listings button, or use the Select a Shop dropdown menu on the right to select a shop from your list of tracked competitors and hit the orange Go button. 

Learn more about tracking your competitors here

This will generate a Tag Report for that shop. This report contains the following information:

Listings Sampled: the percentage of this shop’s listings sampled for the report. Please note that if the shop has fewer than 100 active listings, this figure will be 100%. For shops with more than 100 active listings, eRank draws its sample from the 100 most recently updated listings.

Different tags used: the number of unique tags eRank found in the listings that were sampled.

For each tag that is found in the shop’s listings, eRank will display the following information:

Tag Occurrences: the number of times we found that tag in the top 100 listings that were analyzed.

Average Searches (US): the average monthly searches the keyword has had over the past 12 months.

Average Clicks (US): the average monthly clicks the keyword has had over the last 12 months.

Average CTR (US): the average monthly click-through rate (CTR) the keyword has had over the past 12 months.

Competition: this shows you how many other listings can be found in search results for the keyword you specified.

Search Trend: This indicates the changes in popularity of your tags over the past 15 months. Use the graph to determine which terms are seasonal, evergreen (always popular), gaining popularity, and losing popularity

Google Searches: the estimated number of searches the keyword has on Google each month.

Google Competition: the estimated competition level for advertisers bidding on this keyword. This is a range of 0 – 1.0.

Google CPC: the estimated CPC (cost per click) being paid by advertisers who are bidding on this keyword.

Use the Filter field in the blue bar to search for a specific keyword or phrase. This is useful for when you need to investigate the performance of specific tags in your competitor’s shop.

Use the dropdown menu on the right to select which country you would like to view keyword data from.

Sort any column by clicking the small gray arrows to the right of each column title.

Click on any keyword or phrase in the Tag column to open a new tab in your browser and navigate to the Keyword Tool where you can explore the statistics for that specific tag.

Learn more about the Keyword Tool here

Click the orange Export button in the blue bar to copy, print, or export your list.

Who Can Use This?

This feature is available to Basic members, Pro members, and Expert members.

Click here to upgrade your membership