Missing Attributes

Missing Attributes

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Missing Attributes shows you which of your Etsy shop listings have no attributes listed. Etsy recommends adding relevant attributes to your listings to help increase the chance that your listings will match with a query.


Use this feature to view all of your listings that do not have attributes. Attributes work a bit like tags to help buyers find items that meet their requirements. Some examples of attributes are size, color, and material. Selecting a relevant attribute frees up a tag you would otherwise need to use and helps explain more about your item to Etsy’s search algorithm.

How to Use

In the Main Menu, select Listings and then Missing Attributes.

Free members can view their top 100 active listings, Basic members can view their top 200 active listings, Pro members can view their top 4000 active listings, and Expert members can view their top 5000 active listings.

Use this report to view the following information:

Main Image: the listing’s main image

Listing Title: the title of the listing

Listing ID:  a unique ID number assigned by Etsy to the listing

SKU: a unique ID you can add to each of your listings to help manage and keep track of your stock

Missing Attributes: indicates that there are no attributes for the listing. Since each attribute you add acts like a tag, it is important to add all the relevant options, even if they are less precise.

Use the Filter field in the blue bar to filter specific listings from within the report. 

Sort your data using the small gray arrows at the top of each column.

Click the Listing Audit button, title, or ID on any listing to run an in-depth analysis of its images, tags, description, and more. This feature shows you how well your listing complies with the guidelines found in Etsy’s Seller Handbook: Ultimate Guide to Search and Google’s Webmaster Guidelines

Learn more about Listing Audit here

Click Edit on Etsy to navigate to Etsy and edit your listing.

If you have a Google Analytics account connected to your shop, click the orange Traffic Stats button to open the Traffic Stats feature, where you can view which keywords are bringing traffic to your Etsy shop.

Learn more about Traffic Stats here

Click Track Changes to navigate to the Listing Changes feature and start monitoring changes on any listing. In this feature, eRank takes a “snapshot” of each monitored listing every day that records any changes in the title, tags, price, quantity available, number of views, and number of favorites. Using this feature after editing your images allows you to keep an eye on how your edits affect your listing’s traffic, so you can make additional changes later on if necessary. 

Learn more about Listing Changes here

Click the orange Show Changes button on any tracked listing to navigate to the Listing Changes feature and view all of the daily snapshots of that listing eRank has taken since you started tracking it. 

Click the Stop Tracking button on any tracked listing if you wish to stop monitoring it.

Click the orange Export button to export your report for future reference.

Who Can Use This?

This feature is available to all eRank members. However, please note that the Traffic Stats feature is only available to Basic members, Pro members and Expert members, and that Free members are unable to access the Listing Changes feature from this feature or export data.

Click here to upgrade your account