Traffic Stats

Traffic Stats

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Summary

Traffic Stats shows you how shoppers are finding your shop and your listings through Etsy search, Etsy Ads, Pinterest, and Facebook. 

If you add Google Analytics tracking to your Etsy shop, eRank will make it easy for you to discover what your best Etsy keywords are!

Benefits

Use this feature to see which keywords are helping shoppers find your listings. View the search terms that were used to find your listings and see how well that listing ranked in search for each search term. 

The parts of your tags and titles that match the search term being analyzed are highlighted in yellow. This helps you see if the traffic was brought to your listing via an exact match or a partial match.

How to Connect

Step 1: (If you already have Google Analytics tracking set up for your Etsy shop, you can skip this step) Connect your Etsy shop to Google Analytics. Step-by-step instructions can be found by clicking here

Step 2: Connect your eRank account to Google Analytics by going to your eRank Dashboard. Click the Setup button and follow the prompts.

Notes: It may take up to 5 minutes to fetch your data from Google Analytics. Data prior to the data you added Google Analytics tracking to your shop will not be available.

How to Use

In the Main Menu, click Shop and then Traffic Stats.

Use the table to view the following information:

 

Keywords (Listings): the keywords that shoppers used to find your listing

Visits: total visits each listing has received for each keyword

Position on Etsy: the average rank of all the listings for each keyword

Traffic Source: this tells you if the traffic was from an Etsy ad or organic source within Etsy. 

 

Use the dropdown menu above to select the date range for which you would like to analyze the traffic.

Use the filter field above to filter specific keywords that shoppers used to find your listings.

Click any keyword to view all of the listings that were visited via that specific term. The parts of the listings’ tags and titles that match the search term being analyzed are highlighted in yellow.

Click the gray star next to any keyword to add it to a keyword list (linked via the floating blue button at the bottom of the page). Once you add a keyword to a list, the star next to it will turn yellow.

Learn more about Keyword List here

Click any keyword within a listing to open the Keyword Tool, where you can view a detailed analysis of that search term.

Learn more about the Keyword Tool here

Click any listing title or the blue View Traffic Stats button to view 4 different keyword reports for that listing.

Reports

Use these reports to take a closer look at the keywords that led shoppers to individual listings. View the following information:

 

Organic Search Report & Etsy Ads Report

Keywords: the keywords that buyers used to find each listing

Visits: the estimated number of visits from each keyword

Found in Title: indicates whether or not the keyword is found in the listing’s title

Found in Tags: indicates whether or not the keyword is found in the listing’s tags

Most Recent Visit: the date of the most recent visit from each keyword

 

Pinterest Report

Date: the date the listing was visited

Visits: the number of visits on that date

Pin: the pin that sent the buyer to the listing

 

Facebook Report

Date: the date the listing was visited

Visits: the number of visits on that date

 

Click the orange Listing Audit button above the report to run an in-depth analysis of its images, tags, description, and more. This feature shows you how well your listing complies with the guidelines found in Etsy’s Seller Handbook: Ultimate Guide to Search and Google’s Webmaster Guidelines

Learn more about Listing Audit here

Click the blue Edit on Etsy button to edit that listing on Etsy.

Who Can Use This?

This feature is available to Basic members, Pro members, and Expert members.

Click here to upgrade your account

Available Translations

En français –  https://help.erank.com/fonctionnalites/statistiques-de-trafic/