{"id":17191,"date":"2024-06-10T07:00:00","date_gmt":"2024-06-10T11:00:00","guid":{"rendered":"https:\/\/help.erank.com\/?p=17191"},"modified":"2025-03-17T14:09:01","modified_gmt":"2025-03-17T18:09:01","slug":"le-guide-etape-par-etape-pour-trouver-des-mots-cles","status":"publish","type":"post","link":"https:\/\/help.erank.com\/fr\/blog\/le-guide-etape-par-etape-pour-trouver-des-mots-cles\/","title":{"rendered":"Le guide, \u00e9tape par \u00e9tape, pour trouver des mots cl\u00e9s"},"content":{"rendered":"\n<p>Trouver les bons mots-cl\u00e9s pour vos fiches produits Etsy peut augmenter la visibilit\u00e9 de vos articles et potentiellement g\u00e9n\u00e9rer davantage de ventes. Suivez ce guide \u00e9tape par \u00e9tape pour identifier et utiliser des mots-cl\u00e9s tr\u00e8s performants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tape 1&nbsp;: R\u00e9fl\u00e9chissez \u00e0 des id\u00e9es de mots cl\u00e9s<\/h3>\n\n\n\n<p>R\u00e9fl\u00e9chissez aux mots-cl\u00e9s potentiels qui d\u00e9crivent votre article : style, couleur, mat\u00e9riau, destinataire, etc. Vous pouvez ajouter jusqu&rsquo;\u00e0 13 tags \u00e0 une fiche Etsy, alors essayez de r\u00e9fl\u00e9chir \u00e0 au moins 20 mots-cl\u00e9s pour trouver les 13 meilleurs tags. Cela permet de maximiser votre visibilit\u00e9 sur Etsy.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Recherchez les mots-cl\u00e9s que vos concurrents utilisent avec l&rsquo;outil <a href=\"https:\/\/hc.erank.com\/fr\/articles\/6964113-mots-cles-des-concurrents\" target=\"_blank\" rel=\"noopener\">Competitor Tags<\/a> ou lors de votre navigation sur Etsy.com \u00e0 l&rsquo;aide de\u00a0<a href=\"https:\/\/chromewebstore.google.com\/detail\/erank-sidekick-for-etsy-s\/ojpjhokkdobplphppdfkilmehobkojke\" target=\"_blank\" rel=\"noopener\">Sidekick<\/a>, l&rsquo;extension Chrome d&rsquo;eRank.<\/span> <\/p>\n\n\n\n<p>Tirez parti de l&rsquo;IA du <a href=\"https:\/\/hc.erank.com\/fr\/articles\/8020236-aide-a-la-redaction-des-fiches-produits\" target=\"_blank\" rel=\"noopener\">Listing Helper<\/a> d&rsquo;eRank et de la recherche Google pour plus d&rsquo;inspiration de mots cl\u00e9s. <\/p>\n\n\n\n<p>Consultez la section \u00ab\u00a0Analyses de recherche\u00a0\u00bb dans votre gestionnaire de boutique Etsy pour conna\u00eetre les mots-cl\u00e9s qui ont d\u00e9j\u00e0 attir\u00e9 des acheteurs vers vos annonces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tape 2 : S\u00e9lectionnez les 13 meilleurs mots-cl\u00e9s<\/h3>\n\n\n\n<p>Ajoutez les mots-cl\u00e9s que vous avez s\u00e9lectionn\u00e9 dans le <a href=\"https:\/\/hc.erank.com\/fr\/articles\/6964073-outils-lots-de-mots-cles\" target=\"_blank\" rel=\"noopener\">G\u00e9n\u00e9rateur de mots-cl\u00e9s en masse<\/a> et cliquez sur SEARCH &#8211; RECHERCHER pour afficher des statistiques de recherche importantes sur chacune de vos id\u00e9es de mots-cl\u00e9s, telles que les volumes de recherche mensuels moyens et la concurrence sur Etsy.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-16528\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"617\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Group-1-1.png\" alt=\"Sample Screenshot of the Bulk Keyword Tool\" class=\"wp-image-16528\" srcset=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Group-1-1.png 727w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Group-1-1-300x255.png 300w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><figcaption class=\"wp-element-caption\">Bulk Keyword Tool<\/figcaption><\/figure>\n\n\n\n<p>Cliquez sur l&rsquo;\u00e9toile \u00e0 c\u00f4t\u00e9 de n&rsquo;importe quel mot-cl\u00e9 avec un volume de recherche mensuel \u00e9lev\u00e9 et une faible concurrence Etsy pour l&rsquo;enregistrer dans une <a href=\"https:\/\/hc.erank.com\/fr\/articles\/6964104-listes-de-mots-cles\" target=\"_blank\" rel=\"noopener\">liste de mots-cl\u00e9s<\/a>.<\/p>\n\n\n\n<p>Continuez \u00e0 enregistrer les termes pertinents avec des statistiques de recherche favorables dans votre liste de mots cl\u00e9s \u00e0 l&rsquo;aide du <a href=\"https:\/\/hc.erank.com\/fr\/articles\/8420556-generateur-de-mots-cles\" target=\"_blank\" rel=\"noopener\">G\u00e9n\u00e9rateur de mots cl\u00e9s<\/a> jusqu&rsquo;\u00e0 ce que vous ayez collect\u00e9 13 tags pour votre fiche.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-16473 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"342\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-31-at-4.16-2.png\" alt=\"Sample Screenshot of the Keyword Tool\" class=\"wp-image-16473\" srcset=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-31-at-4.16-2.png 1071w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-31-at-4.16-2-300x96.png 300w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-31-at-4.16-2-1024x327.png 1024w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-31-at-4.16-2-768x245.png 768w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><figcaption class=\"wp-element-caption\">G\u00e9n\u00e9rateur de Mots Cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tape 3 : ajoutez des mots-cl\u00e9s \u00e0 votre fiche produit Etsy<\/h3>\n\n\n\n<p>D\u00e9couvrez comment utiliser l&rsquo;outil Liste de mots-cl\u00e9s pour enregistrer des mots-cl\u00e9s et ajouter 13 tags directement \u00e0 votre fiche Etsy en quelques clics :<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"How to Create Keyword Lists on eRank\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/42qG3ErgO0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>D\u00e9couvrez dans cet article comment <a href=\"https:\/\/hc.erank.com\/fr\/articles\/8321834-comment-mettre-des-sous-titres-en-francais-aux-videos-youtube\" target=\"_blank\" rel=\"noopener\">ajouter des sous-titres en fran\u00e7ais ou en anglais dans les vid\u00e9os YouTube<\/a>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Acc\u00e9dez \u00e0 votre section <a href=\"https:\/\/erank.com\/keyword-lists\" target=\"_blank\" rel=\"noopener\">Liste de mots cl\u00e9s<\/a> sur eRank.com pour trouver vos mots-cl\u00e9s enregistr\u00e9s ou cliquez sur le bouton bleu flottant dans le coin inf\u00e9rieur gauche de votre \u00e9cran \u00e0 partir de la page G\u00e9n\u00e9rateur de mots cl\u00e9s qui affiche le nom de votre liste de mots cl\u00e9s et cliquez sur AFFICHER LA LISTE \/ VIEW LIST.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"85\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/1-3.png\" alt=\"\" class=\"wp-image-16591\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-16592\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"371\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/2-4.png\" alt=\"\" class=\"wp-image-16592\" srcset=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/2-4.png 791w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/2-4-300x141.png 300w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/2-4-768x360.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><figcaption class=\"wp-element-caption\">Liste de mots-cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Choisissez quelques mots-cl\u00e9s Superstar (des mots-cl\u00e9s avec un volume de recherche optimal et une faible concurrence) et int\u00e9grez-les \u00e0 votre titre, votre description et vos tags.<\/p>\n\n\n\n<p>Cochez la case dans le coin sup\u00e9rieur gauche de votre liste pour s\u00e9lectionner tous vos mots-cl\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-16593\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"620\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/3-1.png\" alt=\"\" class=\"wp-image-16593\" srcset=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/3-1.png 309w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/3-1-150x300.png 150w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><figcaption class=\"wp-element-caption\">Liste de mots-cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Cliquez sur ADD TAG TO LISTING BUILDER \/ AJOUTER UN TAG SUR UN CONSTRUCTEUR DE FICHE PRODUIT.<\/p>\n\n\n\n<p>Cliquez sur l&rsquo;ic\u00f4ne de copie dans le Listing Builder pour copier vos 13 tags dans votre presse-papiers.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-16518 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"196\" src=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-04-at-2.01-1.png\" alt=\"Sample screenshot of the Listing Builder\" class=\"wp-image-16518\" srcset=\"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-04-at-2.01-1.png 836w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-04-at-2.01-1-300x70.png 300w, https:\/\/help.erank.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-04-at-2.01-1-768x180.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><figcaption class=\"wp-element-caption\">Liste de mots-cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Collez les 13 mots-cl\u00e9s dans la section balise de votre liste Etsy et cliquez sur ADD \/ AJOUTER.<\/p>\n\n\n\n<p>En suivant cette liste de contr\u00f4le, vous pouvez optimiser vos listes Etsy avec les mots-cl\u00e9s les plus performants pour vos articles. Cela contribuera \u00e0 am\u00e9liorer votre visibilit\u00e9 et augmentera vos chances de r\u00e9aliser des ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"en-parler\"><strong>Rejoignez notre groupe Facebook eRank francophone<\/strong><\/h2>\n\n\n\n<p>Vous avez des questions ? Besoin d&rsquo;aide ? Rejoignez notre communaut\u00e9 ! <strong>Ne restez pas seul face \u00e0 vos d\u00e9fis !<\/strong><\/p>\n\n\n\n<p>Quel que soit votre niveau d&rsquo;exp\u00e9rience, vous \u00eates le bienvenu ! Que vous soyez d\u00e9butant ou exp\u00e9riment\u00e9, il y a forc\u00e9ment quelque chose pour vous dans ce groupe.<\/p>\n\n\n\n<p><strong>Alors, n&rsquo;attendez plus !<\/strong> Rejoignez-nous d\u00e8s maintenant et faites partie d&rsquo;une communaut\u00e9 bienveillante et dynamique : <a href=\"https:\/\/www.facebook.com\/groups\/erankfrancais\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>facebook.com\/groups\/erankfrancais<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressources\">Ressources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hc.erank.com\/fr\/articles\/6973636-demarrer-sur-erank\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9marrer sur eRank<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hc.erank.com\/fr\/articles\/6965966-comment-faire-une-recherche-de-mots-cles-etsy\" target=\"_blank\" rel=\"noreferrer noopener\">Comment faire une recherche de mots-cl\u00e9s Etsy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hc.erank.com\/fr\/articles\/6977317-la-boite-a-outils-erank\" target=\"_blank\" rel=\"noreferrer noopener\">Tous les outils disponibles sur eRank<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"A-Propos-d-eRank\">A Propos d&rsquo;eRank<\/h2>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/erank.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">eRank<\/a><\/strong> est une entreprise dont le si\u00e8ge social se trouve dans l&rsquo;Ohio, aux \u00c9tats-Unis. Au cours des 8 derni\u00e8res ann\u00e9es, nous avons cr\u00e9\u00e9 <strong>la plus grande s\u00e9lection d&rsquo;outils de r\u00e9f\u00e9rencement naturel (SEO) pour \u00e9duquer, inspirer et permettre aux entreprises Etsy d&rsquo;exceller<\/strong>.<\/p>\n\n\n\n<p>Sur Etsy, comme sur n&rsquo;importe quelle plateforme de e-commerce, la visibilit\u00e9 est essentielle pour r\u00e9ussir. C&rsquo;est l\u00e0 qu&rsquo;intervient le SEO, ou Search Engine Optimization, que l&rsquo;on peut traduire par \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb.<\/p>\n\n\n\n<p>Concr\u00e8tement, <strong>le SEO sur Etsy consiste \u00e0 optimiser votre boutique et vos fiches produits pour qu&rsquo;elles soient plus facilement trouv\u00e9es par les acheteurs qui sont les plus susceptibles d&rsquo;acheter vos articles<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Est ce que eRank propose un forfait gratuit ?<\/strong><\/h3>\n\n\n\n<p><strong>Oui ! Tous les comptes ont par d\u00e9faut le forfait gratuit.<\/strong> Vous pouvez rester sur le forfait gratuit aussi longtemps que vous le souhaitez et utiliser de fa\u00e7on utile eRank. Le forfait gratuit a certaines limites, mais vous avez toujours acc\u00e8s \u00e0 une vaste gamme d&rsquo;outils.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><a href=\"https:\/\/erank.com\/plans\" target=\"_blank\" rel=\"noreferrer noopener\">Choisissez l&rsquo;abonnement adapt\u00e9 \u00e0 votre situation<\/a><\/strong><\/p>\n\n\n\n<p>Les abonnements sont mensuels et sans engagement. Vous pouvez ainsi changer d&rsquo;abonnement d&rsquo;un mois sur l&rsquo;autre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 optimiser vos fiches produits Etsy avec des mots-cl\u00e9s puissants gr\u00e2ce \u00e0 ce guide \u00e9tape par \u00e9tape.<\/p>\n","protected":false},"author":17,"featured_media":31465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[618,599,609],"tags":[628],"class_list":["post-17191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-lire-egalement","category-blog","category-guide-erank","tag-outils-erank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le guide, \u00e9tape par \u00e9tape, pour trouver des mots cl\u00e9s - eRank Help<\/title>\n<meta name=\"description\" content=\"Optimisez vos fiches produits Etsy avec des mots-cl\u00e9s performants. 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