{"id":17525,"date":"2024-07-28T05:42:00","date_gmt":"2024-07-28T09:42:00","guid":{"rendered":"https:\/\/help.erank.com\/?p=17525"},"modified":"2025-01-20T08:36:17","modified_gmt":"2025-01-20T12:36:17","slug":"texte-alternatif-etsy-seo","status":"publish","type":"post","link":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/","title":{"rendered":"Optimiser vos fiches produits Etsy : l&rsquo;importance du texte alternatif (alt text)"},"content":{"rendered":"\n<p>Etsy a introduit une nouvelle fonctionnalit\u00e9 permettant d&rsquo;ajouter du texte alternatif (alt text) aux images de vos fiches produits qui est r\u00e9cemment devenu accessible aux vendeurs Etsy en France. Bien que facultatif, l&rsquo;ajout de texte alternatif pr\u00e9sente des avantages significatifs pour l&rsquo;accessibilit\u00e9 de votre boutique, l&rsquo;exp\u00e9rience utilisateur et le r\u00e9f\u00e9rencement naturel (SEO).<\/p>\n\n\n\n<p><strong>Qu&rsquo;est-ce que le texte alternatif ?<\/strong><\/p>\n\n\n\n<p>Le texte alternatif est une br\u00e8ve description textuelle de vos images produits. Il est invisible pour la plupart des utilisateurs, mais lu par les logiciels d&rsquo;assistance pour les personnes malvoyantes et index\u00e9 par les moteurs de recherche. Il n&rsquo;est pas pr\u00e9cis\u00e9 qu&rsquo;il est actuellement utile dans le r\u00e9f\u00e9rencement Etsy.<\/p>\n\n\n\n<p><strong>Pourquoi ajouter du texte alternatif ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accessibilit\u00e9 :<\/strong> Rendre votre boutique accessible \u00e0 tous les utilisateurs, y compris ceux ayant des d\u00e9ficiences visuelles, est une pratique \u00e9thique et favoris\u00e9e par Etsy.<\/li>\n\n\n\n<li><strong>Exp\u00e9rience utilisateur :<\/strong> Le texte alternatif fournit un contexte suppl\u00e9mentaire aux images, am\u00e9liorant ainsi l&rsquo;exp\u00e9rience d&rsquo;achat pour tous les clients.<\/li>\n\n\n\n<li><strong>SEO :<\/strong> Les moteurs de recherche utilisent le texte alternatif pour comprendre le contenu de vos images, ce qui peut am\u00e9liorer le classement de vos fiches produits dans les r\u00e9sultats de recherche.<\/li>\n<\/ul>\n\n\n\n<p><strong>Comment ajouter du texte alternatif sur Etsy ?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acc\u00e9dez \u00e0 votre Gestionnaire de boutique &gt; Fiches produits.<\/li>\n\n\n\n<li>S\u00e9lectionnez une fiche produit \u00e0 modifier.<\/li>\n\n\n\n<li>Passez votre souris sur une image. Si vous voyez une ic\u00f4ne en forme de crayon, cliquez dessus.<\/li>\n\n\n\n<li>Dans la fen\u00eatre contextuelle, r\u00e9digez une description concise de l&rsquo;image et cliquez sur \u00ab\u00a0Enregistrer\u00a0\u00bb.<\/li>\n<\/ol>\n\n\n\n<p><strong>Bonnes pratiques pour r\u00e9diger du texte alternatif efficace :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soyez descriptif :<\/strong> D\u00e9crivez l&rsquo;objet, les couleurs, les mati\u00e8res, les dimensions, etc.<\/li>\n\n\n\n<li><strong>Soyez concis :<\/strong> Limitez-vous \u00e0 250 caract\u00e8res maximum.<\/li>\n\n\n\n<li><strong>\u00c9vitez le bourrage de mots-cl\u00e9s :<\/strong> Concentrez-vous sur une description pr\u00e9cise et naturelle.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommandations :<\/strong><\/p>\n\n\n\n<p>Commencez par ajouter du texte alternatif aux images principales de vos fiches produits les plus performantes. Incorporez ensuite cette pratique \u00e0 votre flux de travail lors de la cr\u00e9ation ou de la mise \u00e0 jour de vos fiches produits.<\/p>\n\n\n\n<p>Bien que l&rsquo;ajout de texte alternatif ne soit pas une garantie de succ\u00e8s SEO, il s&rsquo;agit d&rsquo;une \u00e9tape simple et efficace pour am\u00e9liorer l&rsquo;accessibilit\u00e9 de votre boutique, l&rsquo;exp\u00e9rience utilisateur et potentiellement votre visibilit\u00e9 dans les moteurs de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"A-Propos-d-eRank\">A Propos d&rsquo;eRank<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/erank.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">eRank<\/a><\/strong> est une entreprise dont le si\u00e8ge social se trouve dans l&rsquo;Ohio, aux \u00c9tats-Unis. Au cours des 7 derni\u00e8res ann\u00e9es, nous avons cr\u00e9\u00e9 <strong>la plus grande s\u00e9lection d&rsquo;outils de r\u00e9f\u00e9rencement naturel (SEO) pour \u00e9duquer, inspirer et permettre aux entreprises Etsy d&rsquo;exceller<\/strong>.<\/p>\n\n\n\n<p>Sur Etsy, comme sur n&rsquo;importe quelle plateforme de e-commerce, la visibilit\u00e9 est essentielle pour r\u00e9ussir. C&rsquo;est l\u00e0 qu&rsquo;intervient le SEO, ou Search Engine Optimization, que l&rsquo;on peut traduire par \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb.<\/p>\n\n\n\n<p>Concr\u00e8tement, <strong>le SEO sur Etsy consiste \u00e0 optimiser votre boutique et vos fiches produits pour qu&rsquo;elles soient plus facilement trouv\u00e9es par les acheteurs qui sont les plus susceptibles d&rsquo;acheter vos articles<\/strong>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Aujourd&rsquo;hui, selon SimilarWeb, <\/strong><br><strong>eRank est l&rsquo;outil de r\u00e9f\u00e9rencement Etsy le plus populaire. <\/strong><\/h4>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Est ce que eRank propose un forfait gratuit ?<\/strong><\/h3>\n\n\n\n<p><strong>Oui ! Tous les comptes ont par d\u00e9faut le forfait gratuit.<\/strong> Vous pouvez rester sur le forfait gratuit aussi longtemps que vous le souhaitez et utiliser de fa\u00e7on utile eRank. Le forfait gratuit a certaines limites, mais vous avez toujours acc\u00e8s \u00e0 une vaste gamme d&rsquo;outils. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/erank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9marrer gratuitement sur eRank<\/a><\/strong><\/p>\n\n\n\n<p>Les abonnements sont mensuels et sans engagement. Vous pouvez ainsi changer d&rsquo;abonnement d&rsquo;un mois sur l&rsquo;autre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le texte alternatif (alt text) peut booster la visibilit\u00e9 de votre boutique Etsy et rendre vos fiches produits plus accessibles. Apprenez \u00e0 r\u00e9diger des descriptions efficaces et optimisez votre r\u00e9f\u00e9rencement naturel d\u00e8s aujourd&rsquo;hui.<\/p>\n","protected":false},"author":17,"featured_media":12054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[599,608],"tags":[],"class_list":["post-17525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimiser vos fiches produits Etsy : l&#039;importance du texte alternatif (alt text) - eRank Help<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorez l&#039;accessibilit\u00e9 de votre boutique Etsy, l&#039;exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiser vos fiches produits Etsy : l&#039;importance du texte alternatif (alt text)\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9liorez l&#039;accessibilit\u00e9 de votre boutique Etsy, l&#039;exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"eRank Help\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/groups\/EtsyRank\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-28T09:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T12:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Ronzel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Ronzel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/\"},\"author\":{\"name\":\"Sophie Ronzel\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#\\\/schema\\\/person\\\/7e3dccc1f46b13ecc11b2c18f386e66c\"},\"headline\":\"Optimiser vos fiches produits Etsy : l&rsquo;importance du texte alternatif (alt text)\",\"datePublished\":\"2024-07-28T09:42:00+00:00\",\"dateModified\":\"2025-01-20T12:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/\"},\"wordCount\":631,\"publisher\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Anthony-Typing-Alt-text-blogpost.png\",\"articleSection\":[\"Blog\",\"Conseils SEO\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/\",\"url\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/\",\"name\":\"Optimiser vos fiches produits Etsy : l'importance du texte alternatif (alt text) - eRank Help\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Anthony-Typing-Alt-text-blogpost.png\",\"datePublished\":\"2024-07-28T09:42:00+00:00\",\"dateModified\":\"2025-01-20T12:36:17+00:00\",\"description\":\"Am\u00e9liorez l'accessibilit\u00e9 de votre boutique Etsy, l'exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Anthony-Typing-Alt-text-blogpost.png\",\"contentUrl\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Anthony-Typing-Alt-text-blogpost.png\",\"width\":1200,\"height\":675,\"caption\":\"Cartoon Anthony in an orange sweater sitting at his desk in front a computer monitor showing a bracelet Etsy listing with the alt text box open.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/blog\\\/texte-alternatif-etsy-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimiser vos fiches produits Etsy : l&#8217;importance du texte alternatif (alt text)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/\",\"name\":\"Resource Hub - eRank\",\"description\":\"From little things, big things grow.\",\"publisher\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#organization\",\"name\":\"eRank\",\"url\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/erank-favico-512.png\",\"contentUrl\":\"https:\\\/\\\/help.erank.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/erank-favico-512.png\",\"width\":512,\"height\":512,\"caption\":\"eRank\"},\"image\":{\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/groups\\\/EtsyRank\",\"https:\\\/\\\/www.instagram.com\\\/erankpro\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/erank\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/help.erank.com\\\/fr\\\/#\\\/schema\\\/person\\\/7e3dccc1f46b13ecc11b2c18f386e66c\",\"name\":\"Sophie Ronzel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g\",\"caption\":\"Sophie Ronzel\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Optimiser vos fiches produits Etsy : l'importance du texte alternatif (alt text) - eRank Help","description":"Am\u00e9liorez l'accessibilit\u00e9 de votre boutique Etsy, l'exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/","og_locale":"fr_FR","og_type":"article","og_title":"Optimiser vos fiches produits Etsy : l'importance du texte alternatif (alt text)","og_description":"Am\u00e9liorez l'accessibilit\u00e9 de votre boutique Etsy, l'exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.","og_url":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/","og_site_name":"eRank Help","article_publisher":"https:\/\/facebook.com\/groups\/EtsyRank","article_published_time":"2024-07-28T09:42:00+00:00","article_modified_time":"2025-01-20T12:36:17+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png","type":"image\/png"}],"author":"Sophie Ronzel","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sophie Ronzel","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#article","isPartOf":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/"},"author":{"name":"Sophie Ronzel","@id":"https:\/\/help.erank.com\/fr\/#\/schema\/person\/7e3dccc1f46b13ecc11b2c18f386e66c"},"headline":"Optimiser vos fiches produits Etsy : l&rsquo;importance du texte alternatif (alt text)","datePublished":"2024-07-28T09:42:00+00:00","dateModified":"2025-01-20T12:36:17+00:00","mainEntityOfPage":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/"},"wordCount":631,"publisher":{"@id":"https:\/\/help.erank.com\/fr\/#organization"},"image":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png","articleSection":["Blog","Conseils SEO"],"inLanguage":"fr-FR","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/help.erank.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/","url":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/","name":"Optimiser vos fiches produits Etsy : l'importance du texte alternatif (alt text) - eRank Help","isPartOf":{"@id":"https:\/\/help.erank.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#primaryimage"},"image":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png","datePublished":"2024-07-28T09:42:00+00:00","dateModified":"2025-01-20T12:36:17+00:00","description":"Am\u00e9liorez l'accessibilit\u00e9 de votre boutique Etsy, l'exp\u00e9rience utilisateur et votre r\u00e9f\u00e9rencement naturel (SEO) en ajoutant du texte alternatif \u00e0 vos images produits.","breadcrumb":{"@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#primaryimage","url":"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png","contentUrl":"https:\/\/help.erank.com\/wp-content\/uploads\/2023\/09\/Anthony-Typing-Alt-text-blogpost.png","width":1200,"height":675,"caption":"Cartoon Anthony in an orange sweater sitting at his desk in front a computer monitor showing a bracelet Etsy listing with the alt text box open."},{"@type":"BreadcrumbList","@id":"https:\/\/help.erank.com\/fr\/blog\/texte-alternatif-etsy-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.erank.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Optimiser vos fiches produits Etsy : l&#8217;importance du texte alternatif (alt text)"}]},{"@type":"WebSite","@id":"https:\/\/help.erank.com\/fr\/#website","url":"https:\/\/help.erank.com\/fr\/","name":"Resource Hub - eRank","description":"From little things, big things grow.","publisher":{"@id":"https:\/\/help.erank.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.erank.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/help.erank.com\/fr\/#organization","name":"eRank","url":"https:\/\/help.erank.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/help.erank.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/11\/erank-favico-512.png","contentUrl":"https:\/\/help.erank.com\/wp-content\/uploads\/2024\/11\/erank-favico-512.png","width":512,"height":512,"caption":"eRank"},"image":{"@id":"https:\/\/help.erank.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/groups\/EtsyRank","https:\/\/www.instagram.com\/erankpro","https:\/\/www.youtube.com\/c\/erank"]},{"@type":"Person","@id":"https:\/\/help.erank.com\/fr\/#\/schema\/person\/7e3dccc1f46b13ecc11b2c18f386e66c","name":"Sophie Ronzel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/928895636e7a7709bf0a043d2b836064de6fb4d190ba0166243baf49e5dca3c3?s=96&d=mm&r=g","caption":"Sophie Ronzel"}}]}},"_links":{"self":[{"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/posts\/17525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/comments?post=17525"}],"version-history":[{"count":2,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/posts\/17525\/revisions"}],"predecessor-version":[{"id":33719,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/posts\/17525\/revisions\/33719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/media\/12054"}],"wp:attachment":[{"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/media?parent=17525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/categories?post=17525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.erank.com\/fr\/wp-json\/wp\/v2\/tags?post=17525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}