Publication date: April 30, 2024
Reading time: 5 minutes
- Superstar keywords are important because these phrases allow Etsy’s search algorithm to display your listings to shoppers looking for your item.
- Find superstar keywords by utilizing eRank’s Spotted on Etsy and Traffic Stats tools.
- By using superstar keywords in your title, tags and description, you maximize your visibility chance.
A superstar keyword is the main keyword phrase that both accurately describes your item and is what you wish that item to be known for. It most commonly is a long-tail keyword or multi-word phrase that details your product. This phrase allows Etsy’s search algorithm to show your listings to shoppers browsing for this specific item. eRank offers several tools to assist you in finding and using superstar keywords in your listing titles, descriptions, and tags to make the most of your product listings’ SEO.
Understanding the Importance
Shoppers that find your item through a long-tail keyword are usually more intent on making a purchase. While shoppers who use shorter, less-targeted search terms (ex: bracelet or sweater) tend to be unsure of what they want and less inclined to make a purchase.
These powerful long-tail keyword phrases also result in Etsy’s algorithm broad matching your listings for shoppers’ less specific searches. For example, using the phrase blue macrame bracelet to describe an item, also matches searches for blue bracelet, macrame bracelet, and blue macrame.
Finding Superstar Keywords
Spotted on Etsy
eRank’s Spotted on Etsy feature is a great place to start hunting for the perfect superstar keyword phrase for your SEO. This feature is found under the SHOP INSIGHTS section of eRank’s main menu and is also linked on your eRank Dashboard.
Spotted on Etsy displays search results stripped of shoppers’ personalization and paid ads. This tool displays which of your Etsy product listings eRank currently finds among the first 100 search results for specific keywords. Spotted on Etsy also lists for which keywords shoppers are finding your listings in Etsy search. The data table indicates how popular each keyword is and how your item rank for each keyword has changed over the past 14 days.
Traffic Stats
To see how shoppers have found your listings through Etsy and other platforms over the past 15 months, check out eRank’s Traffic Stats feature. Just like the previous feature, it is found both in the SHOP INSIGHTS section on eRank’s main menu as well as linked on your dashboard. To make use of this feature, a Google Analytics account connected to your shop is required.
Traffic Stats displays all of the terms that Etsy shoppers used to find your listings. It shows visits from both organic traffic and paid ads, providing you with a wide variety of worthy keyword options to implement into your shop’s SEO. With over a year of traffic data to browse, you are sure to find some winners.
Use the dropdown menu at the top to select the date range for which to analyze the traffic. Click any keyword to view all the listings that were visited for that term. Which listings received the most visits for the term? You may have just found a new superstar keyword.
Click the blue VIEW TRAFFIC STATS button under any listing to view four different keyword reports. The Organic Search and Etsy Ads Reports list all the keywords that shoppers used to find your listing during the specified timeframe. It shows how many visits the listing received for each term and the date of the most recent visit.
Terms that shoppers have used to find your listings recently may be trending. Plug them into the monitor in Spotted on Etsy to find out.
These reports also indicate if you are already using the terms in the your listings title and tags. eRank recommends not touching any terms that are bringing in significant traffic during your revisions. It may not be the keyword you wanted to rank for, but it is doing its job and earning its keep.
Using Superstar Keywords
The Listing Audit feature in eRank performs a comprehensive audit of any listing to see how well it complies with the guidelines in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials. This tool makes it easy to “check in” on any listing’s SEO and find ways to improve it. The Listing Audit is found under the LISTING OPTIMIZATION section on the main menu. Listing Audit provides a thorough analysis of a listing’s title, stats, attributes, tags, description, and more. Check out our video tutorial on the Listing Audit tool.
The Superstar Keyword section of the Listing Audit allows you to plug in the relevant phrase that best describes your item and generate SEO tips to improve your listing. Simply type your superstar keyword into the ENTER KEYWORD field and click ADD SUPERSTAR KEYWORD to see where the words in this phrase appear currently in your title, tags, and description. All instances of these words are highlighted in yellow. If any section is missing any part of your superstar keyword, the Listing Audit flags that section and provides SEO recommendations to incorporate it in order to increase your item’s visibility in search.
Level-up Your Listings
By following these steps, you can identify superstar keywords that may work—or are already working!—for your listings. Adding these powerhouse terms to your SEO helps Etsy learn exactly what your items are all about, helping you to generate more targeted traffic within your brand’s niche. Targeted traffic on Etsy allows you to find enthusiastic repeat customers, who hopefully support your business for many years to come!