Publication date: September 21, 2023
Reading time: 2 minutes
As the holiday season approaches, Etsy sellers have a fantastic opportunity to attract more customers and boost sales by incorporating the use of holiday attributes into their listings. These special tags and attributes help shoppers find the perfect festive products and create a seamless shopping experience. However, it is important to use Etsy’s holiday attributes correctly to avoid confusion among shoppers.
Understanding Holiday Attributes
Etsy offers a range of holiday attributes that sellers can add to their listings. These attributes indicate that a product is related to a specific holiday, such as Christmas, Hanukkah, Thanksgiving, Halloween, and more. When you select a holiday attribute for your listing, your product becomes more discoverable to shoppers searching for holiday-themed items, increasing the chances of attracting interested buyers.
Choosing the Right Holidays
Before applying holiday attributes, consider which holiday is relevant to your products. For example, if you sell handmade Christmas ornaments, adding the “Christmas” attribute is essential. If your product is more versatile and can be used for various holidays, though, you may consider updating the attribute after each holiday to the next one.
Being Accurate and Honest
While using holiday attributes can help your products get noticed during specific seasons, it is crucial to be accurate and honest about your offerings. Avoid applying holiday attributes to products that are not directly related to the chosen holiday. Misleading shoppers can lead to negative reviews and damage your shop’s reputation. For example, If you sell a crocheted scarf that would make a great gift but is not a specific holiday color or design, a holiday attribute should not be selected. Instead, consider using holiday keywords in your title, tags, and description such as “Christmas Gift for Mom.”
Implementing Holiday Keywords
Incorporate relevant holiday-related keywords in your product titles, descriptions, and tags—both for products with a holiday attribute and those without. Shoppers often use specific holiday-related search terms when looking for seasonal items as well as great gift ideas. By including these keywords, you increase the visibility of your listings and attract shoppers interested in your products.
Creating a Positive Experience
Using holiday attributes correctly on your Etsy listings can significantly impact your shop’s visibility and sales during festive seasons. Choose the most relevant holiday for your products and incorporate holiday-related keywords to optimize searchability but remember to be honest and accurate in your attributions, avoiding confusion and creating a positive experience for your shoppers.