Do I want all my listings to have an “A” grade on eRank?

No, not at all. Grades only evaluate the structure of your listing based on the advice Etsy gives us. Grades cannot assess subjective things like image quality, customer behavior, or how well the chosen keywords match your items. We recommend using the Grades in conjunction with finding great keywords, and after looking into your stats to identify your under-performing listings that have a few suggestions in the audit which make sense to you to change. We do not recommend changing listings that perform well regardless of their grade.