Listing Audit

Listing Audit

Quick Summary

This feature performs a comprehensive audit of each listing for how well it complies with the guidelines found in Etsy’s Seller Handbook: Ultimate Guide to Search and Google’s Webmaster Guidelines.

Benefits

Listing Audit provides an analysis that is custom-tailored to any listing, from title to stats, attributes, tags, description, and more. Having the results divided into manageable sections, each with its own guidance, suggestions, tips, and links to pertinent Etsy articles, helps you assess each component of your listing, and with every Listing Audit, learn SEO (Search Engine Optimization) by doing.

How to Use

For easy access to this feature, it is on most of eRank’s listing reports. Nested beneath each listing title, you will see an orange “Listing Audit” button.

Once you are on a Listing Audit report page, you can click the “See on Etsy” button to view that listing in your Etsy shop. As you work, a red “Refresh” button floats in the lower right corner of your screen to provide a quick update for just this listing. (Note: using the orange “Refresh Data” button located in the top right corner of the site menu bar will refresh all of your eRank data, which takes longer.) 

Grades

Important: When considering a listing’s assigned “Grade,” it is crucial to keep in mind that a Listing Audit Grade only reflects how closely eRank thinks the various components of your listing adhere to Etsy’s current best practices.

Note that a Grade can neither reflect how accurately your keywords describe your product, for instance, nor whether your keywords are being used by shoppers to search. And it is just as important to recognize that listings with a poor Grade can still perform well if they have a history of sales, views, favorites, and positive reviews. In all such cases, Grades do NOT matter: leave those listings alone for now and concentrate on your underperformers.  

Suggestions

These are provided to advise you of Etsy and Google best practices that apply to your listing. “Suggestions (Recommended)” are changes eRank has identified as the most important to consider, whereas for “Suggestions (Other)”, you should use your own judgment in deciding whether to implement them.

Listing Statistics

Here you can see whether this listing has a healthy conversion rate, or could use some tweaking. We suggest you work on poorly-converting listings first and leave your better-converting listings alone until you have developed more experience with what works for your items. To indicate key data for assessing your listing’s performance, and to help you prioritize changes to consider, eRank uses color: green (good), orange (may be worth a look), or red (stop to investigate).

Title Analysis

Here you’ll see Etsy’s best practices as they apply to this listing’s title. Essentially, it should be a descriptive title composed in conversational language — that is, what someone might say if asked what the item is. Put your most important keywords at the beginning of your title, followed by other relevant, supportive keywords and phrases that a shopper might type into search to find your item. While Etsy has not specified character counts for what constitutes “short” or “long”, use your best judgment, and keep in mind the shopper who is using a cell phone to view your listing, or to view an Etsy search-result page full of listings. Note the yellow highlighted area of your title. That indicates how much of your title a shopper might see in search.

Tag Analysis

This section begins with an overview of Etsy’s best practices for tags, with a green “Learn More” button that will take you to the Etsy Handbook article, Keywords 101: Everything You Need to Know.” On the far right, there is an orange “Edit Listing” button to make changes in your Etsy shop right from here.

The Tag Analysis table, with bar chart, checklist, and Etsy trend graph, is generated to help you do a deep-dive review of each tag. The bars for Average Searches; Clicks; CTR (Click-Through Rate); and Competition are color coded to indicate whether your tag looks good (green); might warrant consideration (yellow); could be improved (orange); and those you should prioritize (red).

The check-mark area on the right side of the table provides an overview of the listing’s key features, indicating which comport with best practices. Three columns — Category Duplicate, Attribute Duplicate, and Similar Tags — highlight opportunities where choosing different categories, attributes, or tags might broaden your shop’s overall reach in search.   Spot a tag you’d like to improve? In the table’s Tag column, clicking on the search term will move you to eRank’s Keyword Tool to help you find better-performing search terms to replace this one.  

Attributes, Category, and Description

In these sections, you’ll find tips and suggestions based on Etsy’s best practices. For Attributes and Categories, there are green “Learn More” buttons in the light green banners which you can click to read about these specific areas in your listing, and a button that links to Etsy’s article, “Create Listings That Convert,” for help with writing your description.

Images, Processing Time, Etsy Preview, Google Preview, and Hashtag Generator

In each of these sections, you’ll find recommendations based on Etsy’s best practices.

The light green banners for Images and for Processing Time also each have a “Learn More” button for quick access to additional information. The Etsy Preview is especially useful for seeing how much of your title Etsy shows in search; in the Google Preview, you’ll see how much of your title, URL, and description Google displays. In the final section of the Listing Audit, you’ll be able to quickly create hashtags from this listing’s tags for your social media posts.

Who Can Use This?

This feature is available to all eRank members. Free-plan members can perform Listing Audits on 50 listings per day; Basic members can do 100; PRO members, 100 per day.