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Stories, insights, and advice that will transform how you sell.

  • Setting Expectations to Improve The Customer Experience

    Setting Expectations to Improve The Customer Experience

    One of the biggest hurdles (and joys) in any business is working with customers. Some of them can be great, others not so much. Etsy is no exception to this. While problems can’t always be avoided, many can be mitigated. Set realistic expectations before the sale even happens. Let’s look at ways we can set…

    5 min read

  • Inventory or Expense: Three Questions To Help Decide

    Inventory or Expense: Three Questions To Help Decide

    eRank does not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors. This information applies to crafters in the United States…

    7 min read

  • Five Home Office Expenses For Etsy Sellers

    Five Home Office Expenses For Etsy Sellers

    eRank does not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors. This information applies to crafters in the United States…

    5 min read

  • What Buyers Find Most Important When Shopping on Etsy

    What Buyers Find Most Important When Shopping on Etsy

    Just before the 2021 holiday season, we ran a survey to gather insights into the habits of Etsy buyers. We polled customers on what was most important to them when making a purchase decision. With online shopping, buyers have come to expect certain things from their experience. Etsy is no exception. You may be wondering…

    4 min read

  • These Four Things Can Help Create Repeat Customers

    These Four Things Can Help Create Repeat Customers

    Leading up to the 2021 holiday season we ran a survey to gain insight into the habits of Etsy shoppers. Several questions were about what would compel a shopper to become a repeat buyer. We took this data and expanded on it. Plus, we have more insights to come based on our findings. As an…

    4 min read

  • Best Four Google Analytics Reports for your Etsy Shop

    Best Four Google Analytics Reports for your Etsy Shop

    IMPORTANT: Universal Analytics stopped working at the end of June 2023. At this time, it looks almost certain that Etsy will not support GA4 and that you will no longer be able to independently verify your shop stats with Google Analytics. Google Analytics is a highly useful tool that can provide you with valuable insights…

    4 min read