Halloween season is the perfect excuse for creativity, both in life and in your Etsy store. As the spooky season approaches, Etsy sellers are getting ready to launch new Halloween products, from costumes to party supplies. If you’re planning on selling Halloween products in 2025, eRank is your trusted partner for researching trends and optimizing your listings. Our goal is to make selling Halloween products easier and more rewarding, no matter what your experience level is. In this guide, you’ll find actionable strategies, trending Halloween product ideas, and top SEO tips to help your Etsy shop stand out this October.
Spot the Top Halloween Trends with eRank’s Tools
Getting ahead of the competition starts with identifying what’s trending. eRank’s Monthly Trends tool uncovers the hottest keywords Etsy shoppers are searching for. For August 2025, keywords like “Halloween,” “Halloween shirt,” and “spooky” are leading the pack. The term “Halloween shirt” hit nearly 79,000 searches, showing strong demand for on-trend Halloween products. Exploring these search terms can help you plan which products to sell this year. This tool also shows you how trends rise and fall out of favor over time. Now is a good time to see if the keywords that were popular in 2024 stayed popular in 2025, and if any new terms have started trending this year as well.
Optimize with Keyword Research: Winning Product Ideas for Halloween
The best Etsy sellers take a data-driven approach to product development. Use the Keyword Tool to explore terms like “Halloween costume,” “spooky decor,” and “Halloween products.” You’ll see stats on average searches, click-through rates, and competition. Don’t forget to check the Top Listings tab for a peek at the best-performing products on Etsy.
Pay attention to details like color, motif, and description. Are pumpkins, bats, or witches leading the way? Take note of clever tags, keywords, and creative product photos. Saving keywords to a Keyword List helps you prepare a strong, strategic lineup of products to sell on Etsy. Whether you’re listing costumes, Halloween decor, or digital downloads, matching your items to what buyers are actively searching for may boost your chance of being found on Etsy.
Product Brainstorming: What Halloween Products Should You Sell on Etsy in 2025?
There are endless possibilities for Halloween-themed products on Etsy. Here are some perennial favorites and emerging trends for Halloween 2025:
- Halloween costumes and accessories: classic witches, capes, and easy last-minute costume ideas for adults and kids.
- Holiday decor: pumpkin carvings, spooky candles, black and orange table runners, welcome signs, bat garlands, glow-in-the-dark yard decorations, and flameless lanterns.
- Party supplies and props: photo booth props, digital downloads, cauldron-themed items, and Halloween icon stickers.
- Clothing and accessories: matching family pajamas, quirky hats, Halloween-themed jewelry, and loungewear.
- Print on demand (POD): T-shirts featuring cute Halloween graphics or limited-edition Halloween designs.
For something fresh, try combining niches to create unique themes. You can also try selling costumes related to 2025 events.
Optimize Listings: Smart SEO and Descriptions for the Spooky Season
Once you’ve chosen your products, the next step is optimizing your Etsy listings with Halloween keywords. Put your most important keywords (examples: “Halloween costume” and “spooky décor”) at the front of your title and in your tags. Try combining broad and niche keywords (examples: “bat costume idea,” “Halloween party supplies,” and “witch hats for kids”) to help attract a wider range of potential buyers searching for both longstanding favorites and unique Halloween-themed goods.
Regularly update and test your keywords as the season approaches. eRank’s tools can help you track trending terms in real time so that you can stay ahead of your competition during the busiest shopping weeks.
Marketing Ideas: Boost Halloween Sales on Etsy in 2025
To stand out in 2025, think beyond just listing your products. Consider these marketing strategies:
- Highlight new products on social media: show off your Halloween items with festive photo shoots and behind-the-scenes videos.
- Collaborate with influencers: partner with creators who love Halloween to help your shop reach new audiences.
- Offer limited-edition items: offer seasonal exclusives to encourage shoppers to buy now.
- Bundle products: put together Halloween costume kits, décor sets, or party packs for customers who are planning ahead.
Don’t forget to remind customers of your shop’s deadline(s) for Halloween orders. You can do this in your shop’s banner, in its “Announcement” section, and in each listing. You can also periodically post reminders on your shop’s social media, along with tips for last-minute costume ideas or Halloween party planning.
Start Listing Early and Capitalize on the Festive Season
Etsy shoppers often start looking for Halloween products as early as late summer. Begin listing your top Halloween products by August or September for maximum visibility. Updating your SEO, tagging products for the 2025 season, and refreshing your photos can all help your Etsy store attract buyers early and keep them coming through October.
As you prep for Halloween 2025, remember: staying ahead means being flexible, tracking new trends, and putting your unique spin on popular ideas. By using eRank’s tools and following marketplace insights, you can set realistic goals, reach new customers, and make the most of one of the year’s most festive seasons.
Ready to boost your shop’s performance for Halloween? Start exploring keywords, decorate your listings, and let your creativity shine.
