Want to know what Etsy shoppers are searching for right now? Whether you’re brand-new or a seasoned seller, trend research is a powerful way to guide your product planning, launch schedule, and marketing strategy. Keeping an eye on what’s rising in popularity can help you meet buyer demand—and stand out from the crowd.
With so many selling platforms out there, figuring out what keywords buyers are using can feel overwhelming. That’s where eRank comes in. Our Trend Buzz and Monthly Trends tools simplify the process by giving you keyword data across Etsy and 40+ other marketplaces. Here’s how to use them to find what’s hot—and what’s coming next.
Explore Daily Trends with Trend Buzz
The Trend Buzz tool is your quick snapshot of the top 100 most-searched keywords on Etsy and other major platforms like Amazon, eBay, Pinterest, and Google Shopping. Updated daily, this tool highlights breakout search terms with a flame 🔥 icon so that you can instantly spot what’s gaining momentum.
To get started:
- Use the drop-down menu at the top to select the marketplace you want to analyze.
- Then choose a country and time frame to filter the keyword data.
💡 NOTE: Available options may vary by country depending on the marketplace’s presence in that region.
For Etsy US, you’ll also see additional tabs—Colors, Products, Recipient, Styles, and Materials—when viewing the 30-day timeframe. These tabs provide you even more detail into buyer behavior and seasonal patterns.
Want to know how a keyword has performed over time? Head to the “Search Trend” graph on the right. Hover over the bars in the 15-month graph to view monthly search volumes at a glance for each specific month. This helps you see whether a term is consistently popular or just having a temporary spike.
Dive Deeper with Monthly Trends
Need more historical context? eRank’s Monthly Trends tool shows you the top-performing Etsy keywords by category including several print-on-demand (POD) categories. Each category includes 15 months of historical data, making it easy to see how search traffic for each term has ebbed and flowed over this extended period.
Customize the data you see by utilizing the “Filter”, “Categories”, and “Date” drop-down menus. Whether you want to check trends for mugs, stickers, home décor, or jewelry, this tool shows what’s been working—and when.
On the right is the “Search Trend” column similar to the one in Trend Buzz. The “Etsy Searches” column shows you the estimated number of searches for that keyword on Etsy for the past 12 months, allowing you to determine if a term is actually popular or if it has simply increased in popularity.
Save and Organize Keywords with Keyword Lists
As you research, click the star ⭐ next to any keyword to save it to a Keyword List. This handy feature helps you group keywords by product, holiday, or niche. It’s perfect for organizing your ideas and comparing performance over time.
To learn how to make the most of this feature, read Harness the Power of Keyword Lists on eRank.
💡TIP: Before using a trending term in your listing, double-check the USPTO Trademark Database to ensure it’s not a protected trademark.
Turn Trend Research into Bestsellers
Knowing what’s trending is only step one—acting on it is where the magic happens. Use Trend Buzz to stay agile with daily inspiration, and Monthly Trends to strategically plan your long-term product lines. Combined, these tools offer a clearer picture of what customers are searching for, helping you fine-tune your Etsy listings to match real buyer intent.
Use this information to brainstorm new products for upcoming seasons, refresh underperforming listings with better keywords, and identify gaps in your niche to stand out with creative solutions. With consistency and smart experimentation, trend research can unlock the insights you need to grow your shop and make more sales.
Ready to Explore What’s Trending?
Log in to your eRank account or get started with a FREE account today and check out Trend Buzz and Monthly Trends to uncover the keywords and patterns driving Etsy traffic. Knowing what shoppers want—and when—can give you the edge you need to succeed!
