Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy AU these days.
Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
Your Top 20 searches in May
- womens clothing
- tshirt
- stickers
- rugs
- wall art
- 3d printed
- digital products
- project hail mary
- necklace
- bracelet
- jewelry
- dresses
- lamp
- furniture
- rings
- sewing pattern
- prints
- bedding
- witch
- home decor
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked: USPTO Trademark Database.
Last month, we questioned whether a ton of turnover in your Top 20 is just your new norm. Might be: you have sixteen keywords here that weren’t in last month’s Top 20. That is a high rate of change, especially compared with the US, UK, and Canadian Top 20s.
Three of the four that carried over were the same as April’s: #3 “stickers,” #5 “wall art,” and #10 “bracelet.” Conversely, there are two climbers we don’t recall ever making your Top 20 before. These are #8 “project hail mary” and #18 “bedding.” Since no mortal Etsy seller would be licensed to sell Project Hail Mary merch, let’s look at newcomer “bedding.”
Ranked 18th: “bedding,” up from #467
Promising! “Bedding” ranked #25 in August and #26 in October. In a perfect world, Competition from your fellow Aussie seller listings would be lower. And we’d need to see that 80% CTR (click-through rate) get above 100% before we love it. Why?
Top Etsy searches and purchase intent
Especially for those of you who are new to selling online, this will be a useful tip.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You’ll want to keep up with your highest trending Etsy searches, of course. But for insight into what’s selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Australia’s top Etsy keywords have had the highest CTRs most recently.
Analyzing monthly CTRs is how we spot opportunities for you. Products we get most excited about are Roundup qualifiers that have:
- 100%+ Average CTRs
- 1,000+/mo searches in five+ of the past 15 months
- Low competition (green in Keyword Tool)
We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. Here’s a sneak peek at one so you can see what we mean.
#38 “vtuber model” – May CTR: 147%
In your January Roundup, “vtuber” was one of your unicorns. VTubers are YouTube streamers who use personas and need digital avatars (“models”) to perform. We also talked about “vtuber model” in that discussion. It had a monthly CTR of 146% but didn’t make the cut for that Roundup because it ranked #280.
“Vtuber model” has done a ton of climbing since then! It is also a unicorn for the UK and Canada, but in the US, competition has already gotten fierce. So, if you’re here for ideas of what to sell on Etsy, you might want to act fast. Meanwhile, let’s go see what else we can find.
Roundup! Australia’s top Etsy keywords with 135%+ CTRs now
Wondering what’s selling best on Etsy? Then this is for you! It’s your insider access to which of this month’s highest trending Etsy searches show the most purchase intent. Now, for these Roundups we draw our calculations exclusively from your most recent full month of data. Therefore, whatever their 12-mo CTRs, these products are what’s selling best on Etsy Down Under now.
Ranking #1-50
Note: You’ve got another bumper crop this month! For readability, we’ll only shout out individual CTRs that are sky high. Just keep in mind our 135% threshold indicates exceptional purchase intent. Any qualifying keywords you see here that interest you are worth researching.
You have five qualifiers in your Top 20 this month: women’s clothing, tshirt, necklace, jewelry, and lamp. We featured “lamp” in your March Roundup; it is a unicorn, and looking better and better. Moving on to the rest of your Top 50, next you have #22 bullet journal. Then there’s a pair at #24-25: minecraft and pokemon, followed by your unicorn #38 vtuber model.
Then from #41-48, you have an octet of qualifiers! Cigarette case, ceramic, custom, custom flag, 3d printing, twitch overlay, pokmon [sic] birthday invitation, and engraved. Unicorn Alert!
#46 “twitch overlay” – May CTR: 148%
Strictly speaking, “twitch overlay” is one month short of qualifying for unicorn status. Normally, we like to see five+ months with 1,000+/mo searches. Nevertheless, we are confident in calling it now though for you guys, for several reasons.
One: it’s a digital file, so you lot Down Under wouldn’t need to deal with shipping. Two, twitch overlays are already phenomenally popular elsewhere. For the UK and Canada, it’s been a full-fledged unicorn for months. In the US, it’s a Roundup regular, but there, competition is too high.
And third: yours will catch up! Maybe even by the end of June; it’s got the Trending Now! badge. And it soared to 2,500 last June. Anyone here looking for a niche you can call your own? Get in on the ground floor of this one!
And your final qualifier in this Top 50 is #50 jewellery. It has a 148% CTR for the month.
Ranked from #51-100
Straight out of the gate, there’s a pair of qualifiers at #51-52: keycap and kindle paperwhite case 11th generation. Next are #54 chrome hearts, #62 sticker, and #67 drake poster. There’s another pair at #83-84: laptop sleeve and linen curtains. Skip just one and you have a trio: busy book, art print, and baby announcement. Skip one again for yet another pair: wall art and decor and wrestling.
Then from #93-98, you have a sextet of qualifiers! Cartilage earrings, car accessories, cardigan folklore, brainrot shirt, croatia, and crystals. Unicorn Alert!
#94 “car accessories” – May CTR: 145%
We’re only surprised that Competition stat isn’t higher! T’is a lovely unicorn.
And the last qualifier in your Top 100 is #100 aggretsuko keychain.
Next, ranking #101-150
Another section that’s off like a shot, this time with an octet! From #101-108: album cover posters, ace attorney, dishonored, diorama stl, custom photo gift, goxlr stand, faceshell, and dune. Skip one and holy Toledo, you have 14 qualifiers in a row! The first seven: #110-116 fluorite, mens silver pendant, nails, sonic birthday invitation, shield, press on nails, and real aquarium.
We talked about both “fake nails” and “press on nails” in your February Roundup. “Press on nails” is already in your herd of unicorns. And so is “nails.”
#112 “nails” – May CTR: 147%
We haven’t seen “fake nails” since February. But by whatever name, this product has to be counted among what’s selling best on Etsy Australia. Those of you here for ideas of what to sell on Etsy, this niche looks well worth your while.
Resuming our Roundup, from #117: taylor swift cardigan, tanto, sensory play, personalised, physical product, png, and phone case. Skip just one and from #125 there’s another octet! Witch hat atelier, weekly budget template, tombstone print, thragg, the last of us, terrarium, stl files, and place cards.
Next, a sextet: #134-139 spotify, pvz, album poster, claw clip, leather, and jdm. Skip one and there’s a pair: frank langdon and graphic banana proud. Skip one again for a trio: joan of arc, dog bandana, droid. And the last two for this group: #149-150 therapy and moon and to saturn necklace.
Finally, ranked #151-200
A trio starts us off here: #155-157 custom door number sign, custom fathers day, and budget.
#157 “budget” – May CTR: 146%
Congrats on your newborn unicorn, Australia! May makes the fifth month of the past 15 with searches exceeding 1,000, including two with 2,000+/mo. “Budget” also has an excellent 12-mo average CTR: 128%. We’d prefer steadier search volume, sure. But as you can see, from December on, only two of the past six months have dipped low. At the very least, “budget” is certainly worth adding to a Keyword List.
Resuming your Roundup once more with #159 botanical, #161 car posters, #165 the pitt santos, and #169 kumiko. Skip one and there’s a pair: #171 flower and invincible, followed by #178 vintage house number. Then #183 spd power ranger, #186 rapper stickers, and from #190 a quartet! All with 145%+: copper bullion bars, country painting, legos alcohol bottles, and gift for women.
And that’s a wrap, fam. We really hope some of these prove to be profitable for you.
As for us, we’re off to see what’s trending on Amazon
As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
