Australia’s Top Etsy Keywords: Latest Updates!

Yep, we’re back with Australia’s top Etsy keywords. So, let eRank take the guesswork out of your shop SEO and product research. First we’ll discuss which of the Top 20 highest trending Etsy searches are hottest. Then we’ll analyze what your Top 200 keywords tell us about what’s selling best on Etsy AU these days.

Tip: See what Australia’s top Etsy searches were yesterday, as well as what’s trending on dozens of other marketplaces like Amazon, eBay, and Google Shopping.

Your Top 20 searches in July

1. pokmon [sic] birthday invitation
2. sonic birthday invitation
3. pixel block birthday invitation
4. tshirt
5. paw patrol birthday invitation
6. wall art
7. crochet pattern
8. earrings
9. gift
10. fabric
11. spidey birthday invitation
12. stickers
13. jewellery
14. prints
15. vtuber model
16. digital
17. home decor
18. mickey mouse birthday invitation
19. tangled birthday invitation
20. rug

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked:  USPTO Trademark Database.

::Sigh:: You still have seven of these trademarked birthday invitations in your Top 20. Since no mortal seller could get licensed to sell them, we resent their taking so many of your top spots. Here’s your No. 1 search. For crying out loud, it’s not even spelled properly!

You are not alone; this month all four countries we report on here have these in their Top 20s. Two – the UK and you – have seven of them. We cannot wait for them to return to nowhere!

Climbing highest fastest this month

Here is some good news. Last month, you had 16 climbers – Top 20 keywords that hadn’t been in your previous Top 20. This month, you have normal turnover: just 12. We’ve listed these in order by their current rank and ending with their previous rank. This way, you can see at a glance what climbed highest fastest, and which are new. Or, as is the case with several here, resuming their rightful stations.

Ranked 3^rd: “pixel block birthday invitation,” up from #29

4^th: “tshirt,” up from #127

6^th: “wall art,” up from #247

7^th: “crochet pattern,” up from #93

8^th: “earrings,” up from #180

9^th: “gift,” up from #121

10^th: “fabric,” up from #380

11^th: “spidey birthday invitation,” up from #60

14^th: “prints,” up from #28

16^th: “digital,” up from #78

17^th: “home decor,” up from #374

19^th: “tangled birthday invitation” (didn’t make June’s Top 1000)

We are so done talking about these birthday invitations, ha ha. That leaves three keywords that climbed highest from the lowest: #6 wall art, #10 fabric, and #17 home decor. But while “wall art” and “home decor” have fantastic search volume, their current click-through rates (CTRs) are not. “Wall art” has 96%, which is at least not terrible. “Home decor” though has just 66%; that is low for Etsy. “Fabric” on the other hand is another story.

Ranked #10: “fabric” – July CTR: 149%

Wow: Year on Year, search volume for “fabric” has increased by 9,000%! Even so, the biggest news here is that 149% CTR it has for July. That is about as high as they go. And its 12-mo average of 136% is far from average too. Fabric must be selling like hot cakes Down Under!

Tip! Top Etsy searches and purchase intent

For those of you who are new to selling online, here’s a quick explainer.

On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of purchase intent.

You’ll want to keep up with the highest trending Etsy searches, sure. But for insight into what is selling best on Etsy now, look to their click-through rates. It’s why we end our trend reports with a Monthly CTR Roundup. You’ll learn which of Australia’s top Etsy searches have had the highest CTRs most recently. [Spoiler: we found a bounty of promising leads in this one; stick with us!]

Roundup! Australia’s top Etsy keywords with 135%+ CTRs now

Wondering what’s selling best on Etsy? Then this is for you! It’s your insider access to which of this month’s highest trending Etsy searches show the most purchase intent. Now, for these Roundups we draw our calculations exclusively from your most recent full month of data. Regardless of their 12-mo CTRs then, most of these products are what’s selling best on Etsy AU now. Anything seasonal you can add to a Keyword List to have a leg up for next year.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs that are sky high. Just keep in mind that our 135% threshold indicates exceptional purchase intent. Which means any qualifying keywords you see here that interest you will be worth researching.

Same as last month, you have nine high flyers in your Top 20. That is an extraordinary number to have: one or two is typical. We begin with a pair of them: pokmon [sic] birthday invitation and sonic birthday invitation. The next are crochet pattern, fabric, and spidey birthday invitation, followed by vtuber model. We need to pause here for a brief word about the latter.

We featured “vtuber model” in your January Roundup, and again in May because it’s one of your unicorns. Then it came up yet again last month when it made your Top 20. This month, it’s up in rank from #18 to #15, and now also has a wildly-high 148% CTR. If you are here for ideas of what to sell on Etsy, the vtuber niche has one of our highest ratings.

And now, the rest of your Top 20 qualifiers: digital, mickey mouse birthday invitation, and rug. Unicorn Alert!

#20 “rug” – July CTR: 148%

Are any of you new to eRank? We’ve begun calling opportunities like these “unicorns” because of all the Etsy naysayers who claim they don’t exist. That is, products with above-average demand and below-average competition. Those we get most excited about are in the Top 200 and have:

• 135%+ CTRs for the current month
• 100%+ Average CTRs
• 1,000+ searches in five+ of the past 15 months
• Low competition (green in Keyword Tool)

“Rug” meets or exceeds every metric: congrats! Searches haven’t dropped below 1,000/mo in any month of the past 15. For Etsy AU, that is way above average demand. And yet, that Competition stat is still green! But at this rate, it may not be for much longer. Wondering what to sell on Etsy? Get on this while the going’s good.

Moving on to the rest of the Top 50– lol, turns out we didn’t get far. Because the very next qualifier is another unicorn!

#22 “desk mat” – July CTR: 149%

Nine of the past 15 months have 1,000+ searches. Not quite as stellar as “rug,” but more than enough for unicorn status. And “desk mat” has a significantly better 12-mo CTR than rug’s: 126%. Not to mention how much less competition: 86% less! (We’re actually a bit taken aback to find a niche in the POD space that isn’t overwhelmingly saturated. Huh!)

For now though, let’s see if we can get through the rest of your Top 50, shall we? Next up is #29 mug, followed by a quartet: #31-24 spongebob birthday invitation, puppy ears, t shirts, octopus crochet pattern. Skip just one and there’s a pair: vocaloid and ring splints. Skip one again and there’s #39 halloween crochet pattern. The last here are #44-45 candles and lanyard.

Ranked from #51-100

At #55 is rolex, followed by #63 twitch drops. A trio is next: #71-73 personalised home decor, japanese wall art, and groomsmen gifts. Both of the latter are unicorns!

At #76-77, there’s a pair: cute sticker sheet and bleach anime, and another at #79-80: car accessories and crochet bag. We featured “car accessories” in your May report; it is another of your unicorns. Skip one and there’s a third pair: plr and watch.

Interesting. The UK also had “watch” in this month’s Roundup; theirs ranks #31 with a monthly CTR of 150%! For Canada, “watch” is in their Top 20, but its CTR didn’t qualify it for the Roundup. As for the US, “watch” is unexceptional. Here’s your data.

#83 “watch” – July CTR: 146%

A year ago in July, “watch” ranked #12 in your Top 20; early Father’s Day gift shopping? Looks like most were just browsing; it didn’t even make the Roundup. Well, “watch” may rank lower this July, but it is selling. And since this is its sixth of the past 15 months having 1,000+ searches, yep: it’s another unicorn!

And back on the Roundup, from #85-90 you have a sextet of qualifiers. Valko, toy story birthday invitation, unwearable shirts, top sewing pattern, toilet paper holder crochet pattern, and spiderman birthday invitation. Then this Top 100 winds up with a flourish: an ennead of qualifiers! The nine: skyrim, tie, svg, mousepad, mushroom crochet pattern, jerma, jewellery jar, ita bag, and live2d model. (Note: We featured “ita bag” in March; it’s another of your unicorns.)

Next, from #101-150

Straight out of the gate, a quartet: lightning mcqueen birthday invitation, engraved, dog, and key caps. Skip just one and there’s another: water colour baby girl, spotify plaque, dumpling crochet pattern, and dresses. At #113 is architecture, followed by #117-118 kindle case and envelopes.

Next are #121 cardigan folklore, #125 tennis water colour card, and #127 snail antique. There’s a pair at #134-135: miao and australia prop money. At #137 you have bangle, then another pair: #139-140 ayn thor skin and canva template. And that is it for this set of 50.

Finally, ranked #151-200

At #153 is pin, followed by #165 letterbox. After these, there are no more qualifiers at all until #196 joao felix poster. That’s disappointing; we were on such a roll! So, how about we circle back around and look at the pair of unicorns we mentioned in passing earlier? At a glance, they both looked promising.

#72 “japanese wall art” – July CTR: 149%

This one is a brand-new unicorn: July was its fifth month of the past 15 with 1,000+ searches. So if this would also be a brand-new niche for you, it might be prudent to hold off. Before investing time or money, add it to a Keyword List, see where it goes from here. But from what we can tell, Japanese art has been gaining sharply in popularity with Australians in recent years.

See that May 2025 peak farthest left on the Search Trend chart above? That coincides with the Yayoi Kusama museum blockbuster at the National Gallery of Victoria. Then in December 2025, there was another major exhibition at the National Gallery featuring Japanese fashion designer Rei Kawakubo. This Etsy search hit its 15-mo peak in January. Could be coincidence; the show ran through most of April.

Meanwhile in March, the Takashi Murakami Retrospective was announced, getting a ton of press coverage. Could that announcement have contributed to those two months of 1,500/mo searches? If so, the show is scheduled to open this December. If you have an arts background or related experience in this niche, maybe you should just go for it!

#73 “groomsmen gifts” – July CTR: 148%

Another unicorn, and popularity isn’t a question with “groomsmen gifts;” they are a perennial wedding staple. As such, demand does appear to be seasonal, your peak wedding season running from September through April. And most shopping for wedding-party gifts does take place in advance. So the search history we see here fits – except for this year’s spike in July, still trending into August. Maybe these are early shoppers. Bless them!

With that, it’s a wrap for this month, gang. We really hope some of these prove to be profitable leads for you.

As for us, we’re off to see what’s trending on Amazon

As always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about.

And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.