Is your Etsy shop ready for the next wave of wag‑worthy and purr‑fect purchases? Pet parents spend billions each year, but they won’t find your toys, collars, or catnip mats unless you speak their language. eRank’s Monthly Trends report lets you peek at 15 months of keyword data, while the eRank Browser Extension shows the exact tags top‑ranking pet listings use in real time. Blend yesterday’s proven winners with today’s rising searches, and you’ll craft products and campaigns that make tails wag—and sales soar.
What Was Popular Last Month?
Use eRank’s Monthly Trends to see 15 months in the past, giving you insights into what buyers may look for year after year. The most popular searches on Etsy in the Pet Supplies category for March of 2025 included collars and memorial items for pets who crossed the rainbow bridge. Urns in particular saw a spike in searches with almost no data from months prior.
For additional data, install the eRank Browser Extension, a Chrome-based extension that allows users to find trending keywords, monitor competition, and discover top searches while directly on Etsy. If you search “pet supplies” while on the Etsy marketplace and select “Tags” within the extension, the top tags used for the listings in that specific search result appear.
You can even save keywords for later use from the eRank Browser Extension by clicking the star next to keyword, adding the term to an eRank Keyword List. Notice the term “pet memorial” is a popular tag, supporting the fact that pet loss items such as urns and pet loss sympathy gifts are trending right now.
What Was Popular Last Year?
Look even further back into the past to gain additional clues about what may be popular in the future. If we take a look back at search data from June 2024, pet tags were the most popular items within the “Pet Supplies” category on Etsy. As pets—and their owners—spend more time outside during the warm summer months, ensuring that pets are safe and have contact information handy provides peace of mind while on vacation or around town.
If you have pet tags in your shop, add fun touches to your listing thumbnails to make them stand out on a search result page. Include lifestyle images with an actual cat or dog displaying your tags on their collar. Pet owners love to show off their pet’s personality, so be creative with your pictures as well as products.
💡 Tip: To learn more about how to create eye-catching images, check out the eRank blog article Boost Your Clicks with Standout Thumbnails.
The Real Question: Team Cat or Team Dog?
The age-old debate about being either a cat-lover or a dog-lover can also be a debate for Etsy pet shop owners—which to focus on? A quick use of eRank’s Compare Keywords tool to search “cat”, “dog”, and “pet” shows that more sellers have dog-themed listings. However, more buyers search for “cat” than “dog”! 🤯
Your Roadmap to Tail‑Wagging Sales
Pulling insights from eRank’s Monthly Trends, Trend Buzz, and the Browser Extension gives you a 360‑degree view of what pet parents are clicking on right now—and what they’ll want next season. Use that data to refresh your titles, tags, and product line. Keep the momentum going with evergreen best‑sellers like custom collars, ID tags, and memorial items. Start testing those new keywords today and watch your listings fetch more views—and wagging tails—all year long.
💡 Bonus Tip: Keep an eye out for pet-related holidays and celebrations for promotion and marketing opportunities such as International Cat Day on August 8th and International Dog Day on August 26th.
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