Top Keywords on Etsy in May 2024


Here at eRank, we’re back again with the top keywords on Etsy now. Let us take the guesswork out of your Etsy SEO and product research. We’ll show you the most popular search terms with US shoppers. Then we’ll analyze what these trending keywords tell us about what’s selling best on Etsy now.

Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like AmazoneBay, and Google Shopping.

Reading time: 12 minutes

May’s Top 20 Etsy searches in the US

1. wall art

2. earrings

3. mothers day gift

4. stickers

5. gift

6. for dad

7. jewelry

8. graduation gift

9. mothers day

10. necklace

11. fathers day gift

12. home decor

13. graduation

14. tshirt

15. rings

16. linen clothing

17. mothers day gifts

18. shirt

19. womens clothing

20. personalized gift for mom

It’s “Dads & Grads” shopping season! Are you new to Etsy (or eRank)? Next year, add these to your shop SEO six weeks ahead, so by mid-April. Because every May, these holiday and seasonal keywords are always top Etsy searches. Along with Mother’s Day, they make up most of May’s climbers.

Climbers are Top 20 keywords that didn’t make the previous month’s Top 20 list. May had eight, including one screamer. We call them that because they seem to scream into the Top 20 out of nowhere. They didn’t even make the previous month’s Top 1000.

We like to start with these because they’re the hottest of the most-searched keywords on Etsy right now. So let’s get right to them, shall we?

Top Etsy searches: May’s climbers

These keywords climbed highest the fastest in May. We’ve listed them in order with their current rank first.

#6 for dad (didn’t rank anywhere in April’s Top 1000)

#8 graduation gift, up from #43

#9 mothers day, up from #26

#11 fathers day gift, up from #486

#16 linen clothing, up from #52

#18 shirt, up from #21

#19 womens clothing, up from #36

#20 personalized gift for mom, up from #22

That first one is the screamer.

Ranking 6th: “for dad” 

Bit of an odd one, right? Here it is in Keyword Tool.

On the left, a bar chart depicting US keyword stats for “for dad” on Etsy. The line chart shows its search trend performance over the past 15 months. NOTE: All search-volume figures in this report are based on eRank’s best estimates.
On the left, a bar chart depicting US keyword stats for “for dad” on Etsy. The line chart shows its search trend performance over the past 15 months. NOTE: All search-volume figures in this report are based on eRank’s best estimates.

Aha! Looks like this is Spike of the Month too. Year on Year, it’s up from ten searches to 58,860: egad, that’s an increase of 588,500%. Has to be some kind of record!

Next, we scrolled down the page to the Keyword Ideas table. For “Keyword Match” type, we selected Broad; that shows us related keywords with the word “dad.” And for sort order, we clicked on the Search Trend header to see which are the top Etsy searches now. Have a look.

Keyword Ideas table showing top keywords on Etsy now that are broad matches of the US shopper search “for dad.”
Keyword Ideas table showing top keywords on Etsy now that are broad matches of the US shopper search “for dad.”

We data geeks at eRank love playing with this table! There are so many ways to filter and sort it to find the more hidden opportunities. For instance, here we see “outdoor decor for dad” has promising stats right now. In May there were 15,750 shopper searches with a 12-mo Average CTR (Click Through Rate) of 100%. And just middling competition from your fellow US Etsy sellers.

Ranking 8th: graduation gift, up from #43 

Next, let’s look at climber “graduation gift.”

On the left, a bar chart depicting US keyword stats for “graduation gift” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “graduation gift” on Etsy. The line chart shows its search trend performance over the past 15 months.

We see “graduation gift” has the bright green Trend Alert banner. This search has been among the most searched keywords on Etsy over the past week. But that Etsy Competition stat is too high for mere mortals. So we scrolled down to the Keyword Ideas table.

This time, we used the table’s filter to see popular search terms with the word “graduation.”

Keyword Ideas table showing top keywords on Etsy now that are broad matches of the US shopper search “graduation gift.”
Keyword Ideas table showing top keywords on Etsy now that are broad matches of the US shopper search “graduation gift.”

Again, we sorted the keywords by the Search Trend column to see which are trending right now. And we see that “graduation gift box” had 2,640 searches in May. Even better, a sky-high 12-mo Average CTR of 134%. And best of all, pretty darn low competition: just under 19,000 US sellers are using this keyword.

Looking for what to sell on Etsy? Gift boxes!

We’ve noticed for awhile that gift boxes have been trending on Etsy. Here’s “gift box” in Keyword Tool.

On the left, a bar chart depicting US keyword stats for “gift box” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “gift box” on Etsy. The line chart shows its search trend performance over the past 15 months.

As you can see, its 15-mo peak was in December. In fact, starting in June 2023 search volume stayed above 5,000 per month straight through January 2024. So if you are here looking for what to sell on Etsy, we think gift boxes are worth researching. This keyword is roomy: just about anything can be sold as a gift box; even digital items! And it’s an easy one to niche down as far as you need to.

New to online selling? “Niche down” is jargon for finding products and their keywords that you can rank for in search. If you are looking for what to sell on Etsy, begin your product research by niching down. Enter a broad keyword like “gift box” into Keyword Tool, then scroll down to the related-searches table. There, use filter and sort to find “long-tail keywords:” the top Etsy searches with lowest competition.

But let’s get back to May’s climbers.

Ranking 9th: mothers day, up from #26 

Speaking of broad keywords, small sellers haven’t a hope to rank for “mothers day.” However, it serves to tell us just how many US Etsy shoppers are searching for Mother’s Day items. “Mothers day gift” was the top search in April and still ranked third in May. Also of course there’s 9th-ranked “mothers day,” 17th-ranked “mothers day gifts” (plural) and “personalized gift for mom” in 20th place. Altogether in May’s Top 1000, “mother” appeared in ten searches, “mom” in 12, and “mama” in two more.

Ranking 11th: fathers day gift, up from #486 

Here’s “fathers day gift.”

On the left, a bar chart depicting US keyword stats for “fathers day gift” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “fathers day gift” on Etsy. The line chart shows its search trend performance over the past 15 months.

At first glance, things look bad for dads! Down quite a bit Year on Year! Ah but sixth-ranked newcomer “for dad” took a lot of this keyword’s search volume. And we also have “fathers day” ranked 23rd. Along with seven other Top 1000 searches with the word “father” and 11 with “dad.”

And that’s it for our gift-related May climbers. The next is a seasonal one.

Ranking 16th: linen clothing, up from #52 

For much of the US, linen clothing is a seasonal item. Let’s have a look.

On the left, a bar chart depicting US keyword stats for “linen clothing” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “linen clothing” on Etsy. The line chart shows its search trend performance over the past 15 months.

Wow: it’s way up Year on Year! “Linen clothing” exceeded last year’s May peak by April and has continued to soar! There are two more Top 1000 searches with the word linen: ranked #389 is “linen dress” and “linen” ranks #592.

Ranking 18th: shirt, up from #21

Talk about a broad keyword! But unlike “mothers day,” the search volume for “shirt” is year round.

On the left, a bar chart depicting US keyword stats for “shirt” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “shirt” on Etsy. The line chart shows its search trend performance over the past 15 months.

“Shirt” is up slightly Year on Year; about 2,000 searches over May 2023. And recovering nicely from its 15-mo low in February. But even that low was still above 30,000 searches for the month. You can gauge its popularity by its Average CTR: 117%. Wonderful! Because remember: click data is an indicator of “purchase intent.”

Clicks and CTRs reflect the number of times that shoppers using a given keyword clicked on listings in their search results. We care about these because clicks signal “purchase intent.” That is, how close a shopper is to deciding to buy, as opposed to one who’s still just browsing.

Of course, with Etsy Competition an eye-watering 11 million+ US sellers, you’ll need to niche way, way down. But the shoppers are certainly there these days. Calculated for the month of May, the CTR for shirts is 150%!

Ranking 19th: womens clothing, up from #36

Year on Year, “womens clothing” is certainly a climber!

On the left, a bar chart depicting US keyword stats for “womens clothing” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “womens clothing” on Etsy. The line chart shows its search trend performance over the past 15 months.

Compared with May 2023, it’s up 915%! But that May was its 15-mo low; it had only 4,220 searches to this May’s 42,850. As you can see, “womens clothing” is more erratic than “shirt.” Shirt pretty much sticks between 40,000 to 55,000 searches per month. In 2023, womens clothing hit the 70,000s, the 80,000s and over 100,000 in December, along with that low in May.

Currently, most of Etsy’s homepage is taken up by Father’s Day. But we bet that ahead of Mother’s Day, Etsy featured a Call to Action (CTA) like this one.

Screenshot taken June 3, 2024, of Etsy’s homepage featuring Call to Action promotions.
Screenshot taken June 3, 2024, of Etsy’s homepage featuring Call to Action promotions.

These CTAs come and go on Etsy’s homepage. We think they may contribute to the volatility in popular search terms like “womens clothing.”

Trend Spotting: other top keywords on Etsy now 

At the start of each month we review the top 200 keywords in each Etsy category. It’s useful for spotting trends. We recommend it to those of you researching what to sell on Etsy. Even a look through categories that you’re not in can offer applicable insights.

For instance, in Home & Living we saw that “plaid pillows” is spiking right now. We clicked to see it in Keyword Tool, scrolled to the Keyword Ideas table and sure enough…

Keyword Ideas table showing most-searched keywords on Etsy related to the US shopper search “plaid pillows.”
Keyword Ideas table showing most-searched keywords on Etsy related to the US shopper search “plaid pillows.”

We discovered “plaid” is trending now with 6,510 searches in May. Calculated for the month, its CTR is 150%! Have a look through to see if there’s anything plaid in your categories.

Wallets

There seemed to be more wallets than usual in our category review. So we looked it up in Keyword Tool, ticking that box to show us both singular and plural search volume. And sure enough! It appears wallets are trending.

On the left, a bar chart depicting US keyword stats for “wallet/s” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “wallet/s” on Etsy. The line chart shows its search trend performance over the past 15 months.

Wallets are well up both Year on Year and Month on Month right now.

Leather 

Last month we reported seeing more leather-related searches than is typical for April. And one of the annual peaks for leather is right about now. It’s nearly always popular with Dads & Grads gift shoppers. And in our monthly category review we did see a lot of leather. (Even more than you’d see in the Top 100 lists because we see 200 keywords per category.)

In the Bags & Purses category, “leather accessories for him” is No. 1 with 17,760 searches. And there are 11 more keywords in that Top 100 with the word “leather.” Several are spiking now.

And in May’s Top 1000 most-searched keywords on Etsy, five leather searches made the list. In rank order, “leather accessories for him” ranks #101, followed by leather journal, leather, leather backpack, and leather bag.

Bracelet

We know many of you sell in Jewelry, one of the most competitive of all Etsy categories. It can be hard to find a keyword that doesn’t have Etsy Competition in the red. But in doing our monthly category review, we spotted an unusual number of bracelet searches. So we took a look through bracelet’s Keyword Ideas table.

Keyword Ideas table showing most-searched keywords on Etsy related to the US shopper search “bracelet.”
Keyword Ideas table showing most-searched keywords on Etsy related to the US shopper search “bracelet.”

That spike highlighted above is for “lampwork bracelet.” It’s got a 12-mo CTR of 139%, and even better, only 8,853 US sellers using the keyword. “Mama’s bracelet” and “moissanite bracelet” also have low competition. Especially moissanite bracelet: just 2,449 sellers!

Twelve bracelet-related searches made May’s Top 1000. After 48th-ranked bracelet, they were bracelets, bracelets and anklets, crystal bracelet, charm bracelet, mens bracelet, evil eye bracelet, silver bracelet, friendship bracelet, italian charm bracelet, gold bracelet, and beaded bracelet.

Live2d 

This keyword ranks No. 2 in Etsy’s Art category. (Live2d is a technique used to animate static images.) Have a look at its data.

On the left, a bar chart depicting US keyword stats for “live2d” on Etsy. The line chart shows its search trend performance over the past 15 months.
On the left, a bar chart depicting US keyword stats for “live2d” on Etsy. The line chart shows its search trend performance over the past 15 months.

Now that’s what we data geeks at eRank love to see: an all-green bar chart and the search-trend line at a 15-mo high! So on that promising note, we shall leave you!

We’re eager to see what’s trending in the other top Etsy countries we cover

And even if you only sell within the US, you might want to stick with us. We always discover more about US trends as we research what’s popular in the UK, Canada, and Australia. Parlez vous français? You can read our monthly reports covering French Etsy shopper trends here.

As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 28,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! For instance, we just added a new weekly series of eRank tool tutorials every Tuesday. And here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.