Yep, we’re back with the top keywords on Etsy now. So let eRank take the guesswork out of your Etsy SEO and product research. First, we’ll show you which of the Top 20 most popular search terms are hottest with US shoppers. Then we’ll analyze which of the month’s Top 200 searches are Etsy top sellers these days.
Tip: See what the most searched keywords on Etsy were yesterday, as well as on dozens of other marketplaces like Amazon, eBay, and Google Shopping.
June’s Top 20 Etsy US searches
- shirt
- tshirt
- digital products
- phone case
- stickers
- wall art
- crochet pattern
- earrings
- womens clothing
- mug
- poster
- rings
- fathers day
- sticker
- world cup 2026
- necklace
- bracelet
- press on nails
- digital
- wedding
Warning: Beware of trademarked terms. This report may contain keywords that are trademarked. USPTO Trademark Database
One of these is making its Etsy Top 20 debut.
Ranked 15th: “world cup 2026,” up from #113
Enticing as these stats are though, “World Cup 2026” is a registered trademark. And its owner FIFA (Federation Internationale de Football Association) is renowned for aggressively protecting its intellectual property. So, guess it’s best we just move on. And besides, June has so much else going on!
Pride Month, Juneteenth, Father’s Day, graduations, weddings, plus ramping up for America’s 250th: it’s a lot! And June’s top searches on Etsy reflect that. In terms of turnover, this Top 20 has nine searches that weren’t on the last Top 20. Let’s have a quick look.
Top Etsy searches climbing highest fastest now
In current rank order, their former rank listed last, here are the climbers of June 2026.
Ranking 7th: “crochet pattern,” up from #30
10th: “mug,” up from #28
13th: “fathers day,” up from #21
14th: “sticker,” up from #64 (but the plural ranked #3)
15th: “world cup 2026,” up from #113
16th: “necklace,” up from #29
17th: “bracelet,” up from #68
19th: “digital,” up from #67
20th: “wedding,” up from #38
Two of these, “digital” and “wedding” also have this Top 20’s highest monthly click-through rates (CTRs). Indeed, both are as high as these CTRs get. Here’s “digital” in Keyword Tool.
#19 “digital” – June CTR: 150%
In 15 months, “digital” only dipped below 10,000 searches/mo once! Either “digital” or “digital products” (and sometimes both) make every Etsy Top 20. So, as expected, Competition is in the red: nearly 16 million of Etsy’s US listings use “digital.” What is unexpected though is how high its 12-mo average CTR is: 138% indicates way above average purchase intent.
Tip! Click-through rates and purchase intent
For those of you who are new to selling online, here’s a quick explainer.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You’ll want to keep up with the top keywords on Etsy now, yes. But for insight into which are selling best, look to their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll find out which of the current Top 200 keywords have had the highest CTRs most recently.
Analyzing monthly CTRs is how we spot opportunities for you. Products we get most excited about are in the Top 200 and have:
- 125%+ CTRs for the current month
- 100%+ Average CTRs
- 5+ out of 15 months with 1,000+/mo searches
- Low competition (green in Keyword Tool)
We call these “unicorns” (because everyone on Etsy claims they don’t exist). And yet in every Roundup, we do seem to find a few. So, fingers crossed for this one!
Monthly CTR Roundup!
Here for ideas of what to sell on Etsy? Then this is for you! Your insider access to which of the 200 top keywords on Etsy now have 125%+ monthly CTRs.
Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Which means that whatever their 12-mo CTRs, most of these products should be what’s selling best now. And any related to Pride, Juneteenth, Father’s Day, graduation, teacher gifts, July 4, just add to a Keyword List. That way, you’ll be a step ahead for next year.
Ranking #1-50
In the Top 20, there are three that qualify for this month’s Roundup: sticker, digital, and wedding. As mentioned, the latter two have stratospheric June CTRs. We’ve already looked at “digital.” Here’s “wedding.”
#20 “wedding” – June CTR: 150%
“Wedding” also has eRank’s gold badge indicating it continues to be among the top searches on Etsy this week. As it probably will be through October, the peak wedding months in the US. In fact, October now ties with June for its number of weddings. But what can any mere mortal do with competition exceeding five million?
All you need to do is niche down. And for anyone who is new to eRank, here is a quick tutorial.
Demo: How to use Keyword Tool to niche down
You “niche down” from a broad, highly-competitive keyword to one you can be found for in Etsy search. Best practice is to do this research before choosing a specific product to sell. Let’s say you know you want to sell something related to weddings. So, you look up “wedding” in Keyword Tool, and see the stats as shown above. You see everything is green for go except for that one pesky Competition stat. So from there, just scroll down the page to the related searches table.
As your filter, choose broad matches (circled below in orange). This will show you all searches with the word “wedding.” Then, to sort results by which are trending highest now, just click the “Search Trend” header. We’ve circled it here in lime green.
As you can see, just fourth from the top, circled in purple, is “wedding website.”
#134 “wedding website” – June CTR: 121%
Its June CTR is just 4% shy of qualifying for full unicorn status! Definitely one to watch.
Meanwhile, let’s resume our Roundup with the rest of the Top 50 qualifiers. There’s a pair at #21-22 crochet and png. Skip two and there’s another high flyer, t shirt with 150%. At #28 is ring, followed by #30 world cup (150%!) and #36 knicks.
Then at #39-40 are sonic birthday invitation and pokmon [sic] birthday invitation. The latter made the Etsy Top 20s this month in the UK, Canada, and Australia. Given the misspelling, it’s odd. And unfortunately, none of these birthday invitations are legal to sell without a license from their IP holders.
And the final two qualifiers in the Top 50 are both unicorns! The ayn thor was released less than a year ago, so it’s way too new to sell on Etsy. But there are a slew of related searches (ayn thor grip, case, skin, buttons, accessories). Most of those look like promising leads – and are Etsy legal. As for Ayn Technologies’ IP, do your due diligence to ensure your listings comply with their wishes.
The other is #46 keycaps.
#46 “keycaps” – June CTR: 150%
The very picture of a unicorn!
- Ranks in the current Top 200
- 125%+ monthly CTR
- 100%+ Average CTR
- 5+ out of 15 months with 1,000+/mo searches
- Low competition (green in Keyword Tool)
Looks like “keycaps” is an Olympian among unicorns. Its 12-mo CTR is a jaw-dropping 147%, nearly as high as its maxed-out 150% for the month. And searches haven’t dropped below 13,500/mo in 15 months. So we wouldn’t dither on this one; we’ve begun seeing these at some outdoor craft markets this summer. It may not stay a unicorn much longer.
Ranked from #51-100
Off with a bang with two bangers: #52 flag and #59 bachelorette both have 150% CTRs. And apart from Competition, both have fantastic stats. So, just follow the same procedure we outlined above to niche down.
Next are three qualifiers that no Etsy seller is likely to get licensed to sell. These are #61-63 resident evil, mickey mouse birthday invitation, spiderman birthday invitation.
The next three are fine though, and with 144%+ CTRs for June: stl, blanket crochet pattern, and embroidery. Plenty of purchase intent, so just niche down. Shouldn’t be difficult with such broad searches. Same goes for #71 bookmark. It has a perfect 150%.
Skip down four and there’s a pair: #76-77 wall decor and cat, followed by #79 back to school shirt. It too has a perfect 150% for June. Skip four again and there’s book; it has 148%. Then we have #88 tote bag, followed by a pair at #92-93: spiderman and dragon. “Dragon” has 150%, as does #98 backrooms, a just-released sci-fi/horror movie.
Next, ranking #101-150
Straight out of the gate, we have #103 cosplay with 150%.
#103 “cosplay” – June CTR: 150%
Cosplay should be a category, it’s been so huge on Etsy for so long. Yet we’re confident there are still plenty of ways to find a niche you could make your own. If you follow our niching-down tutorial for “cosplay” though, all the top related searches have IP issues. But don’t let that deter you!
Instead of looking at cosplay’s related searches, think about what items a particular niche of cosplayer requires. Helms, swords, leather breastplates. Period footwear, hats, wigs. Medieval dress; Renaissance gowns.
If you’re looking for ideas of what to sell on Etsy, check out our Monthly Trends tool for inspiration. For instance, No. 23 in Accessories is “apothecary belt.” That is a cosplay item. (Besides, just looking up what some of these are is fun to do.)
Now, let’s get back to our Roundup…
Next are #105 project hail mary, #109 back to school, and perennial high flyer #111 dnd dice. As it often does, “dnd dice” has a 150% CTR for the month.
Then at #114, we have christmas shirt. It not only has 150% for the month; its Average CTR is 148%! That is spectacularly high for a 12-mo CTR. Especially for a seasonal item! These things have to be selling like hotcakes – in June!
Notably, back in June 2025, there were literally zero searches for “christmas shirt.” This June, there are over 10,500! We often see sellers ask on various Etsy forums when they should start listing Christmas items. The only slow months are Feb-Apr. So you might as well just keep them up year round.
Next up is #122 beach towel; it has a current CTR of 149%. Since we couldn’t recall seeing that one on any previous Roundups, we checked its stats. Year on Year, “beach towel” search volume is up a whopping 707%! And also selling like hotcakes.
There’s a pair next, #124-125 dog and keychains; the latter has 150% for the month. Skip just one and there’s purse, followed by a trio, all with 150%: vintage, trending shirt, garden. Then at #132 there’s another of these IP-violating birthday invitations, this time lightning mcqueen birthday invitation. At #135 is badge reel, then #137 halloween png (150%!) and at #145 we have design style frutiger aero. Unicorn Alert!
#145 “frutiger aero” – June CTR: 131%
This aesthetic became prevalent in the mid 2000s; now, many among the nostalgia-obsessed of Gen Z have embraced it. Frutiger Aero art features natural imagery, bright colors, and themes of technology and nature in harmony. If you’re here for ideas of what to sell on Etsy, this niche is worth researching.
And we wind up this set of 50 with a pair of high flyers: #149-150 phone charm and lanyard. Both have 150% CTRs for the month.
Finally, ranking #150-200
First off is #153 collar, followed at #157-158 by another pair of high flyers, gold necklace and football. Both have 150% for the month. Then we have #160 notion template, and then a streak of six in a row with 150%! The first five: #163 bag, #167 watches, #169 dice, and #172-173 jujutsu kaisen and jersey.
#173 “jersey” – June CTR: 150%
Too much Competition to qualify as a unicorn, but we judged “jersey” worth showcasing for its Avg CTR: 148%! If you’re here to discover which products are Etsy top sellers, here’s one. In the past 15 months, searches have only dipped below 3,000/mo once.
Just three more qualifiers for this month’s Roundup. At #186 is wood; we featured it in last month‘s Roundup. “Wood” had a 150% monthly CTR then, and does again for June. And our last two are #189 halloween shirt and #193 heated rivalry.
That’s a wrap for this month, gang. Hope some of these prove to be profitable leads for you!
As for us, we’re off to see what’s trending on Etsy UK
As always, we love hearing what you think. Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Etsy shoppers now.
