Spring brings fresh opportunities for Etsy sellers, and Easter is one of the season’s biggest shopping events. From pastel-colored decor to personalized gifts and festive treats, buyers search for products that help them celebrate the holiday. Whether Easter shoppers are looking for handmade baskets, festive outfits, or digital downloads for egg hunts, knowing what’s trending can give your shop a competitive edge.
So, how can you use eRank’s Keyword Tool to plan ahead and optimize your listings? Let’s dive in!
When Should You List Easter Products?
It’s never too early to prepare for seasonal sales! Etsy’s algorithm needs time to gather data on your listings, so the best practice is to list items 8-12 weeks before the holiday.
Easter’s date changes each year, which affects when buyers start shopping. In 2024, Easter fell on March 31st, giving buyers less time to shop after the new year. However, in 2025, Easter falls on April 20th, allowing for a longer shopping window. To see when shoppers searched for Easter products last year, check out eRank’s Keyword Tool. The keyword “Easter” peaked in March 2024, reaching nearly 88,000 searches. Overall, it ranked #15 among all keywords in 1st quarter with 165,470 total searches.
💡 Want more insights on Q1 shopping trends? Read eRank’s Most Searched Keywords on Etsy in Q1 2024 for a full breakdown!
What Easter Products Were Popular Last Year?
Using eRank’s Keyword Tool, you can find popular product trends from last Easter to help guide your 2025 listings. Here’s how:
1️⃣ Type a keyword you’re curious about into the Keyword Tool.
2️⃣ Scroll to the KEYWORD IDEAS tab.
3️⃣ Use the INCLUDE KEYWORD filter and enter “Easter” to see only related searches.
4️⃣ Sort by AVERAGE SEARCHES to view the top-ranking Easter-related keywords.
This data reveals what types of Easter products shoppers were looking for last year. Want to save keywords for later? Click the star icon to add them to your Keyword List for easy access. You can also click on a keyword to refresh the Keyword Tool and pull up new insights specific to that term.
How Do You Use Easter Keywords?
Once you’ve found your top-performing superstar keywords, it’s time to integrate them into your listings for maximum visibility.
✔ Add your keywords naturally to your titles and tags.
✔ Avoid keyword stuffing. Instead of repeating the same term multiple times, use short, clear phrases.
✔ Incorporate keywords in descriptions while keeping the text readable and informative.
🔎 What’s a “Superstar Keyword”? These are high-performing keywords that drive strong traffic. Learn more in The Importance of Superstar Keywords on the eRank Blog.
💡 Need more guidance on Etsy SEO? Check out these helpful resources:
📌 Erank’s Etsy SEO Basics
📌 Etsy’s Keywords 101
Plan Ahead and Stay Ahead with eRank
Success on Etsy starts with smart planning. Researching Easter keywords in advance, optimizing your listings, and using eRank’s Keyword Tool will help you attract more buyers and increase sales. With the right strategy, you can position your shop ahead of the competition and make the most of every holiday shopping season.
🐰For more info on Easter trends, check on eRank’s Easter Trends video on their YouTube Channel.
🚀 Want more SEO and keyword insights? Visit the eRank Blog for in-depth guides, trends, and expert tips to help your Etsy shop thrive!
