390 results
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Should You Open a Second Etsy Shop?
… Better Brand Clarity If your current shop has a split personality—selling both rustic farmhouse signs and bold pop art mugs—a second shop can help you better target distinct audiences. Each shop can maintain its own voice, branding, and customer appeal, which can lead to stronger conversions. 2. Improved SEO and Targeting Etsy SEO works…
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5 min read -
5 Steps to Find Your Niche
If you’ve ever felt overwhelmed by all the things you could make and sell, you’re not alone. The handmade marketplace is bursting with creativity, but standing out requires more than just great craftsmanship. It requires focus, and that begins with finding your niche. Your niche is the intersection between what you love to make, what…
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8 min read -
Start a New Etsy Shop or Revamp the One You Have?
… sales history, reviews, and trust you’ve already built. You Already Have Sales, Reviews, or Followers Even a modest sales history carries credibility. Positive reviews, sales history, and followers all signal trust to both Etsy’s algorithm and potential buyers. Reviving that shop means you keep: Your existing customer base SEO history that may still be…
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6 min read -
Etsy vs. Shopify: Which Platform Is Right for Your Business?
… Traffic Etsy’s 95‑million‑plus shopper base means a brand‑new listing can land its first sale without paid ads. That marketplace exposure is the main reason many artisans start there. Shopify, by contrast, brings zero organic traffic. You must drive visitors to your site through social media, email, SEO, or ads. Yet once a buyer lands…
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4 min read -
What to Do When Sales Are Down
… Align your listings with current shopper search behavior Even small keyword updates can gradually boost your visibility and get you back into more search results. Some eRank articles to check out for more info on keywords are Find Low Competition Keywords with eRank, The Importance of Superstar Keywords, and Etsy SEO: Your Visibility Scores.…
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7 min read -
10 Tips to Spring Clean Your Etsy Shop & Boost Sales
… Video Great visuals are non‑negotiable on Etsy. Enroll in a short online course or search YouTube for videos to sharpen lighting, composition, and editing skills. Then practice shooting short‑form videos for Instagram Reels, TikTok, or Pinterest Idea Pins. Motion content can double your reach with minimal extra effort. SEO & Keyword Mastery Use this…
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8 min read
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