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What’s NEW on eRank? 💡

What changes have there been on eRank? Check out all the latest updates.

Getting Started

How To Get Started on eRank?

Connect your shop and explore our SEO tools.

How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • How Etsy SEO Works: A Beginner’s Guide

    How Etsy SEO Works: A Beginner’s Guide

    … your products in front of potential buyers, you’re not alone. With so many shops and listings, standing out can be tough. That’s where SEO comes in. SEO (Search Engine Optimization) is how you make sure your products appear in search results when buyers type in keywords. On Etsy, SEO works a bit differently than…


    6 min read
  • How To Get Started on eRank

    How To Get Started on eRank

    If you’re an Etsy seller looking to boost your shop’s performance, increase visibility, and understand market trends, eRank is a valuable tool. eRank provides data-driven insights to optimize your Etsy listings, stay on top of trends, and improve your shop’s SEO strategy. If you’re a seller on platforms other than Etsy, eRank offers trend and…


    7 min read
  • Does eRank Work for International Etsy Sellers?

    Does eRank Work for International Etsy Sellers?

    Bonjour, fellow artisan! If you’re crafting beautiful pieces and wondering how to get your unique creations in front of international customers, you’re in the right place. Maybe you’ve looked at eRank and wondered, “Is this tool for me, especially since I’m not in the US?” The short answer is yes! eRank is a powerful tool…


    7 min read
  • Etsy SEO Basics for Sellers

    Etsy SEO Basics for Sellers

    … re not alone. Understanding what Etsy SEO is can feel overwhelming at first. With so many shops and Etsy listings, standing out can be tough. That’s where SEO comes in. SEO (Search Engine Optimization) helps your products appear in Etsy search results when shoppers type in keywords. On Etsy, SEO works a bit differently…


    10 min read
  • Etsy Listing SEO Checklist

    Etsy Listing SEO Checklist

    Use eRank’s handy SEO Checklist to ensure that you fully optimize your Etsy listings for the platform’s algorithm. Title ✅ Composed of a short, descriptive phrase that accurately describes what you are selling ✅ Includes 1-2 long-tail keyword phrases ✅ Has the most relevant keywords at the beginning ✅ Isn’t “stuffed” with keywords ✅ Doesn’t…


    2 min read
  • Step-by-Step Process to Find Keywords

    Step-by-Step Process to Find Keywords

    Finding the right keywords for your Etsy listings can increase your items’ visibility and potentially lead to more sales. Follow this step-by-step guide to identify and utilize high-performing keywords. Step 1: Brainstorm Keyword Ideas Brainstorm potential keywords that describe your item—style, color, material, recipient, etc. You can add up to 13 tags to an Etsy…


    2 min read
  • What is a Good Conversion Rate on Etsy?

    What is a Good Conversion Rate on Etsy?

    If you’ve ever looked at your Etsy stats and wondered whether your conversion rate is “good” or “bad,” you’re not alone. Many Etsy sellers wonder what a good conversion rate on Etsy looks like. Unfortunately, it’s one of the easiest metrics to misunderstand without context. In this blog, eRank explains what “conversion rate” means on…


    9 min read
  • Use eRank to Find Tags for Your Etsy Listings

    Use eRank to Find Tags for Your Etsy Listings

    … With High Search and Low Competition To be found in Etsy search results, you need to incorporate terms into your listings that have high search traffic. In addition, make sure these terms are not being used by tons of other shops in your brand’s niche. If your shop’s SEO stands out from the crowd,…


    8 min read
  • Drive More Buyers to Your Etsy Shop

    Drive More Buyers to Your Etsy Shop

    … increase your chances of matching and ranking in search results. eRank’s Health Check tool makes this easier by scanning your listings for common issues like spelling mistakes, missing photos, or unused tag slots so that you can fix them quickly and improve your visibility. If you’re new to SEO or want to learn more…


    4 min read
  • Broad versus Exact Keyword Matching on Etsy

    Broad versus Exact Keyword Matching on Etsy

    When buyers search for products on Etsy, the platform’s algorithm scans millions of listings to find relevant matches. This process, known as query matching, identifies listings containing the search terms. Etsy then ranks these results based on factors like personalization and listing quality score. To refine your SEO keyword strategy, it’s essential to understand the…


    4 min read