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  • How to Improve Your Etsy Shop: 10 Strategic Updates to Boost Sales

    How to Improve Your Etsy Shop: 10 Strategic Updates to Boost Sales

    … with clarity. Any shop optimization should be guided by real numbers, not guesses or frustration. Understanding how your shop is currently performing will help you make smarter decisions about where to focus your time and energy. You can use your Etsy Shop Manager (and tools like eRank) to review: Your top-performing listings Listings with…


    6 min read
  • Easter 2026 on Etsy: How to Plan, Research, and Win with eRank

    Easter 2026 on Etsy: How to Plan, Research, and Win with eRank

    … what shoppers searched for last year and identify patterns you can build on. Here’s how to do that in eRank: Enter a broad keyword into the Keyword Tool (for example: “Easter gift” or “Easter decor”). Scroll down to the “Keyword Ideas” tab. Add the term “Easter” via the “Include Keywords” filter at the top…


    6 min read
  • How to Promote Your Etsy Shop on Instagram with Stories and Reels

    How to Promote Your Etsy Shop on Instagram with Stories and Reels

    … and questions, product countdowns, limited-time offers, flash sales, and real-time event coverage. Bonus: Instagram stories allow you to add text, stickers, and polls to boost engagement and interaction. 💡 TIP: before deciding what to post, check eRank’s Trend Buzz or Keyword Tool to see which products or keywords are popular. That way, your stories…


    7 min read
  • Too Many Choices? How to Avoid Decision Fatigue in Your Etsy Shop

    Too Many Choices? How to Avoid Decision Fatigue in Your Etsy Shop

    … multiple listings in my shop that look very similar, making it hard for shoppers to choose? Are my product descriptions long and hard to skim? If you answered “yes” to any of these, it may be time to simplify.💡 TIP: Remember eRank’s Golden Rule: Don’t change the keywords of a listing that’s already selling…


    6 min read
  • 7 Summer Trends Etsy Sellers Should Know

    7 Summer Trends Etsy Sellers Should Know

    … it: Festival-goers, Gen Z creators, and shoppers who want every piece to make a statement. Product Ideas: Mix-and-match patterned pillow covers Maximalist polymer clay earrings or statement necklaces Color-blocked accessories or clothing Digital prints in bold, vibrant palettes Start Planning Your Summer Lineup The key to Etsy success is knowing what your customers want—before…


    4 min read
  • Combining Trends to Plan Summer 2025 Products for Etsy

    Combining Trends to Plan Summer 2025 Products for Etsy

    … eRank’s tools to help identify trends, discover keywords, and optimize your listings from top to bottom. Need help? Check out the eRank Blog for tutorials and guides or join the eRank Facebook Group to connect with fellow sellers and eRank experts ready to support your journey. Want to learn more about combining trends? Check…


    4 min read
  • 9 Steps for Marketing Your Etsy Shop on Pinterest

    9 Steps for Marketing Your Etsy Shop on Pinterest

    … Facebook, where content disappears quickly, Pinterest pins gain traction over time. This means that one well-optimized pin can continue to bring traffic to your Etsy shop months or even years after posting. If you’re looking for a marketing platform that rewards evergreen content, Pinterest should be at the top of your list. If you’ve…


    8 min read
  • Find Low Competition Keywords with eRank

    Find Low Competition Keywords with eRank

    Struggling to stand out on Etsy? With millions of sellers competing for visibility, finding low-competition, high-search keywords can feel impossible. eRank’s latest Keyword Tool update makes it easier than ever—saving you time and giving you a competitive edge. Let’s dive in! Access the Keyword Tool Start by typing a keyword into the search bar at…


    4 min read
  • Amazon’s Top Keywords: December 2024

    Amazon’s Top Keywords: December 2024

    … among Amazon’s most popular products every December. So while we were at it, we checked the related-searches table for “white elephant gifts for adults.” We found “funny white elephant gifts for adults” had 12,560 searches in December. And notably, has an Average CTR of 114%. Compared with Etsy, CTRs this high are far more…


    11 min read