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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • Your 2025 Etsy Shop Roadmap: Plan. Strategize. Succeed

    Your 2025 Etsy Shop Roadmap: Plan. Strategize. Succeed

    … and titles to appeal to your target audience while incorporating SEO-friendly keywords. Check out our recent blog article Optimize Your Etsy Listings for 2025 for tips on using eRank to help you save time on updating your listings. 5. Focus on Marketing Strategies Marketing is the lifeblood of your Etsy shop’s growth. In 2025,…


    4 min read
  • 2024 Etsy Buyer Survey: What Sellers Need to Know

    2024 Etsy Buyer Survey: What Sellers Need to Know

    … designed items, maintaining Etsy’s appeal to those seeking authenticity. Etsy’s Role as a Gifting Destination: This year’s survey asked buyers which categories they shop,* allowing multiple selections. The results confirmed Etsy’s reputation as a go-to marketplace for gifts, with the “Gifts” category emerging as the top choice among shoppers. Additional Proof of Keyword Importance:…


    12 min read
  • How To Start an Etsy Shop in 2024

    How To Start an Etsy Shop in 2024

    … eRank blog article: Etsy SEO: These Factors Help Your Etsy Search Ranking. As Etsy’s most popular SEO tool, eRank is committed to helping sellers learn, understand, and apply SEO techniques to their own shops. Let’s get started on eRank so that you can dive into the world of Etsy SEO and learn the methods…


    11 min read
  • Analytics for Top Websites

    Analytics for Top Websites

    … in your niche? Create a list for that, too. Add up to 10 sites per list Once you have created a Site List, you can review all the metrics you see in the other Site tools for each site: Site Rank, Pageviews per user, Historical Rank, Popularity Metrics, Traffic Sources, Top Searched Keywords, etc.…


    4 min read
  • Planning For The Top Holiday and Shopping Seasons

    Planning For The Top Holiday and Shopping Seasons

    … much of a product inventory can cut into valuable production space. Being thoughtful about how much space you have and your dedicated inventory storage are important. Tip 3: Review Titles, Descriptions, Photos and Tags Search engines thrive on written content. Taking the time to review all the written elements of your listing is critical…


    5 min read
  • What Buyers Find Most Important When Shopping on Etsy

    What Buyers Find Most Important When Shopping on Etsy

    … insights into the habits of Etsy buyers. We polled customers on what was most important to them when making a purchase decision. With online shopping, buyers have come to expect certain things from their experience. Etsy is no exception. You may be wondering what a customer might expect from your Etsy shop. Through our…


    4 min read
  • Best Four Google Analytics Reports for your Etsy Shop

    Best Four Google Analytics Reports for your Etsy Shop

    IMPORTANT: Universal Analytics stopped working at the end of June 2023. At this time, it looks almost certain that Etsy will not support GA4 and that you will no longer be able to independently verify your shop stats with Google Analytics. Google Analytics is a highly useful tool that can provide you with valuable insights…


    4 min read
  • Improve Your Tags Using Etsy Stats

    Improve Your Tags Using Etsy Stats

    … and troughs, and we’ve got to figure out what we can do during the quieter periods to ensure that we’re ready to pounce when things get busy again. If you target holidays or seasons with your tags – e.g., winter, Christmas, or Valentine’s Day – this is the ideal time to shift your focus…


    8 min read
  • eBay Trending Searches: May 2026

    eBay Trending Searches: May 2026

    Learn which eBay trending searches climbed the fastest and what this month’s Top 200 keywords say about what sells best on eBay in May. Check out yesterday‘s eBay Top 100 searches, and what’s popular on Amazon, Etsy, Google Shopping, and dozens of other marketplaces. May’s Top 20 trending on eBay pokemon steam controller steam deck laptop iphone ps5 pokemon cards…


    8 min read
  • Valentine's Day 2026: 3 Gift Trends for Your Marketing Strategy

    Valentine’s Day 2026: 3 Gift Trends for Your Marketing Strategy

    … Data 2025,” data from 2025 shows that top jewelry retailers saw a significant drop in foot traffic, with some experiencing declines of over 30%. Shoppers are moving away from traditional gifts and embracing “affordable luxuries” instead. These are items that feel special and indulgent without a high price tag. This signals a desire for…


    8 min read