As the holiday season approaches, Etsy sellers have a fantastic opportunity to attract more customers and boost sales by incorporating holiday attributes into their listings. These special tags and attributes help describe what they’re selling, so Etsy shoppers can quickly find the perfect festive products and enjoy a seamless shopping experience. However, it is important to use Etsy’s holiday and occasion attributes correctly to avoid confusing shoppers.
Contents
- What Are Occasion and Holiday Attributes?
- How to Choose the Right Attributes for Your Etsy Shop
- Use Holiday Keywords In Your Listings to Increase Visibility
- Create a Positive Experience
What Are Occasion and Holiday Attributes?
Etsy offers a range of occasion and holiday attributes that sellers can add to their listings. These attributes indicate that a product is relevant to a specific holiday or occasion, such as Christmas, Valentine’s Day, Housewarming, Hanukkah, Graduation, Thanksgiving, and more. When you select an occasion or holiday attribute for your listing, your product becomes more discoverable in Etsy search results. This increases your chances of attracting buyers. Within Etsy search, shoppers can use these attributes for filtered search results and hone in on relevant listings.
How to Choose the Right Attributes for Your Etsy Shop
Before applying one of these category-specific attributes, consider which is right for your products. For example, if you sell handmade Christmas ornaments, adding the “Christmas” attribute is essential. However, while using occasion and holiday attributes can help your products get noticed during specific seasons, it is crucial to be accurate and honest about your offerings. Choose the one that best reflects the theme, wording, or images on the product.
If your product is versatile and can be used for various holidays, or if it makes a great gift for multiple occasions, leave these attributes blank. Avoid applying holiday attributes to products that are not directly related to the category you choose. Misleading Etsy shoppers can lead to negative reviews and damage your shop’s reputation. For example, if you sell a crocheted scarf that would make a great gift, but is not a specific holiday color or design, a holiday attribute should not be selected. Instead, consider using themed keywords in your title, tags, and description, such as “Christmas Gift for Mom.”
Use Holiday Keywords In Your Listings to Increase Visibility
Even if you cannot use a specific attribute, you can still optimize your listings by incorporating holiday-related keywords in your product titles, descriptions, and tags. Shoppers often use specific holiday-related search terms when looking for seasonal items as well as great gift ideas. By including these words and phrases, you increase the visibility of your listings and attract shoppers interested in your products.
If your items ARE relevant for specific occasions or holidays, the good news is that these listing attributes count as bonus tags for your Etsy SEO. Etsy informs sellers that, since they are incorporated into the factors for query matching, there is no need to repeat the occasion or holiday within the tags for that listing. This means that sellers can optimize their Etsy listings by including a wider variety of keywords.
Create a Positive Experience
Using holiday and occasion attributes effectively on your Etsy listings can significantly impact your shop’s visibility and drive more traffic during festive seasons. Get your shop ready for the holiday season by choosing the most relevant categories and attributes for your products, and incorporating holiday-related keywords to optimize searchability. Remember to be honest and accurate in your attributes to avoid confusion and create a positive experience for your shoppers.
For a deeper dive into Etsy’s best practices regarding these attributes, read Add Attributes to Help Increase Your Shop’s Visibility in the Seller Handbook.
