Do you ever wonder how shoppers find your Etsy listings? Understanding which keywords drive traffic to your shop can help you refine your SEO strategy, create new products, and boost sales. Instead of guessing, use Google Analytics and eRank together to quickly uncover these valuable insights—without spending hours digging through data. Let’s break down how to access this information and make the most of it for your business.
Step 1: Link Google Analytics to Your Etsy Shop
Before you can track keyword-driven traffic, you need to set up Google Analytics for your Etsy shop. Here’s how:
1️⃣ Create a Google Analytics account Sign up here.
2️⃣ Follow eRank’s Step-by-Step Guide to link your Google Analytics account to Etsy.
3️⃣ Sync Google Analytics with eRank and be sure your Etsy shop is linked to eRank in order to display your top keyword data on your eRank Dashboard.
Once connected, you’ll see a TOP KEYWORDS box on your eRank Dashboard. This section displays the five most common keywords buyers use to find your shop. Click SEE MORE to open the Traffic Stats page for deeper insights.
Step 2: Explore Your Traffic Stats for Keyword Insights
Your Traffic Stats page provides a detailed view of the keywords driving traffic to your shop. Click on any keyword to see:
✅ Which listings are ranking for that keyword
✅ Where the keyword appears in your title and tags (highlighted in yellow)
✅ How many visits came from that keyword
✅ Where that traffic originated—Etsy search, Google, Pinterest, etc.
Traffic Stats show broad match keywords, meaning they appear partially or in a different order within your listing. For a more detailed breakdown of keyword matching, check out eRank’s Broad versus Exact Keyword Matching article.
Step 3: Use Your Keyword Data to Improve Your Shop
Now that you know which keywords bring traffic to your shop, here’s how to use that data strategically:
💡 Identify Trends: Look for patterns in high-performing keywords and apply them to more listings.
💡 Refine Your SEO: Add successful keywords to your titles, tags, and descriptions where relevant.
💡 Create New Products: If buyers frequently search for a keyword, consider designing products around that trend.
💡 Optimize for Other Platforms: If your traffic comes from Google or Pinterest, tailor your marketing efforts to attract even more visitors from those sources.
Turn Your Keyword Insights Into Sales
Your top keywords are valuable assets that can help grow your Etsy business. By linking Google Analytics with eRank, you can track how buyers find you, discover new opportunities, and fine-tune your SEO for better visibility.
Ready to take action? Start using your keyword insights today to plan your next product launch or marketing campaign. Take control of your Etsy SEO today and start turning keyword data into sales success!
📺 Want to see this process in action? Watch our recent eRank Live Q&A Session with Pam and Starla on our YouTube Channel.
Be sure to join the eRank Community and connect with fellow sellers, share tips, and get expert SEO advice:
