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Ever wonder how top Etsy sellers get found—and what SEO tricks they’re using behind the scenes? One of the smartest ways to improve your own listings is by studying others in your niche. And with eRank’s suite of tools, you don’t need to spend hours digging. You can uncover competitor tags, spot trending keywords, and review listing strategies in just a few clicks.
Whether you’re researching for a new product or looking to refresh an underperforming listing, these three tools—eRank’s Shortcut Button, Browser Extension, and the Shop Info tool—will help you research smarter, save time, and make more confident SEO decisions.
Shortcut Button: Your Instant Research Tool
One of eRank’s most underrated features, the Shortcut Button is a one-click way to access keyword and shop insights while browsing Etsy. After a simple install from the Shortcut Button page, it appears in your browser toolbar, ready whenever inspiration strikes.
Shops
When you spot an inspirational shop on Etsy, click the Shortcut Button to instantly launch eRank’s Shop Info tool in a new tab. You’ll get a quick overview of that shop’s performance and keyword strategy—perfect for learning from high-performing sellers in your niche.
Listings
Browsing a listing page? Click the Shortcut Button to open the Listing Audit to run an in-depth analysis of its images, tags, description, and more. Want to save a tag for future use? Just click the ⭐ icon to add it to your Keyword List for easy access later.
Browser Extension: Research While You Browse
If you want to supercharge your research without jumping between tabs, the eRank Browser Extension is a game-changer. Once installed, it works seamlessly across Etsy, Amazon, and eBay, making it ideal for multi-platform sellers and anyone who wants deeper insights without breaking their workflow.
While browsing Etsy shops with the Browser Extension open, you’ll see a broad overview of that shop’s statistics, including the number of recent sales. Choose the “Listings” tab to see views and estimated sales for the shop’s items. Curious about which tags a listing is using? Just toggle to the “Tags” tab, and you’ll see exactly how that seller optimized their SEO. You can again save tags to your Keyword Lists with a single click.
What sets the extension apart is how fluid it makes research. You can browse, analyze, and save—all without leaving Etsy’s site.
Shop Info Tool: Deep Dive into Competitor Strategy
When you want a more focused look at a particular Etsy shop, the updated Shop Info tool is your go-to. Just type in the shop name and explore an at-a-glance dashboard of that seller’s key stats.
You’ll see:
- Top tags used across listings
- Most recent products added
- Best-selling categories
- Sales trends over time
Use this data to compare your shop to others in your niche, find potential superstar keywords, or see sales trends over time.
Click into the “Listings” or “Tags” tabs to go even deeper. You can view estimated sales for individual listings, evaluate their keyword use, and even identify gaps you might be able to fill with your own products.
Want to keep tabs on a specific shop? Click the star to add them to your Competitor Sales list and track their ongoing performance from your dashboard. Learn more about tracking competitors with How to Track Your Etsy Competitors with eRank.
💡 Tip: Plan limits vary depending on your eRank subscription, so check your quota before tracking multiple shops.
Competitor Research with a Creative Edge
Using competitor tags and keywords as part of your Etsy SEO research is a smart way to stay competitive, but copying listings word-for-word won’t get you far. Use eRank’s tools to gather inspiration and then infuse your listings with your brand’s personality, clear photography, and unique product appeal. After all, Etsy’s algorithm may lead a buyer to your shop, but your photos, descriptions, and voice are what close the sale.
With eRank’s Shortcut Button, Browser Extension, and Shop Info tool in your back pocket, you’ll have everything you need to research, plan, and grow more strategically. Here’s to smarter SEO and more confident selling.
🧡 Want more help?
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- Explore our Blog for more smart selling tips
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