Australia’s Top Etsy Keywords: January 2025

Editor’s update, March 2025: These were Australia’s top Etsy keywords in January 2025. We know it’s always a scramble to shift your SEO targets from Christmas to Valentine shoppers. Let eRank help! Here we discussed some of the month’s most popular search terms with Australia’s Etsy shoppers. Then we analyzed January’s Top 250 keywords to see which products our data suggested were selling best. Add any that interest you to a Keyword List to review for next year.

January’s Top 20 Etsy keywords

1. stickers
2. digital prints
3. gift for him
4. personalized decor gift
5. wall decor
6. mushroom
7. pokemon
8. home decor
9. rug
10. valentines gift for him
11. wall art
12. earrings
13. sword
14. wedding invitation
15. ring
16. mugs
17. poster
18. rings
19. fidget
20. vintage

Warning: Beware of trademarked terms. This report may contain keywords that are trademarked.  USPTO Trademark Database

G’day, Australians! You win for most climbers in January: 14! And for the fourth month in a row, three are screamers. (So-called because they scream to the top seemingly out of nowhere. Just a month back, these didn’t even crack the Top 1000.) Haha, the UK had seven screamers this month.

These Top 20 searches climbed highest fastest 

Here are all 14 in order by current rank, their former rank (if any) last.

#1 stickers, up from #21

#3 gift for him, up from #23

#4 personalized decor gift (screamer: didn’t make December’s Top 1000)

#5 wall decor, up from #28

#6 mushroom (screamer)

#8 home decor, up from #51

#9 rug, up from #412

#10 valentines gift for him (screamer)

#13 sword, up from #97

#14 wedding invitation, up from #322

#15 ring, up from #25

#18 rings, up from #89

#19 fidget, up from #206

#20 vintage, up from #108

All three of the other Etsy countries we cover here have these same two screamers.

• personalized decor gift
• valentines gift for him

So, let’s take a quick look at these first.

“Personalized decor gift” is an all-round dud.

Here are your stats.

For all four countries, it’s the same. Same single-month spike; same low Average Searches; same low Average CTRs. So, given those stats, it’s mystifying why everyone has the same high Competition. We gave them the same advice we’ll give you: skip this one. The game is not worth the candle.

And as for “valentines gift for him”? This one appears this time every year, and no mere mortal is going to rank for it. So, let’s skip that one, and any others lacking in opportunity or interest. Because we’re itching to get a look at your fun ones! And after those, we’ll do your insider Monthly CTR Roundup, see what it can tell us about what’s selling best on Etsy Australia now.

Ranked 6^th: mushroom

Your third screamer, and you’re the only ones to have it.

We’re a bit baffled. The only mushroom search you had in December’s Top 1000 was #269 “magic mushrooms spores.” Google informs us that selling those is very much illegal in Australia. (And prohibited by Etsy to boot.)

That search vanished in January and now you have “mushroom,” ranking way, way higher. And check out that Average CTR: 143%! Wildly high! Calculated for the month, mushroom’s also got the second-highest CTR in your Top 20: 149%! Something’s up.

So we did a little digging: mushroom made your Top 1000 back in July at #132. It even made your November Top 1000 – the year’s most competitive – at #130. Next, we did an incognito search on Etsy Australia.

Loads of adorable stuff! So many that Etsy suggests narrowing down our search to Home Decor, Lighting, Furniture, Bedding or Outdoor & Gardening. Looks like all things mushroom are just trending now in Australia. As they have been in the US, UK, and CA off and on in recent years. Yours is just the first mushroom search we’ve seen make a Top 20. So if you’re interested, add it to a Keyword List; see where it goes from here.

Ranked 9^th: rug, up from #412

Rug is back!

We remember when this keyword first appeared in your Top 20 a few years back. It surprised us; we thought Australia’s high shipping would discourage people from buying rugs online. But soon after, we saw “furniture” start climbing in Australia and in Canada too, also notorious for high shipping. Could the same reason shipping costs are high be why these get purchased online? In the less-settled vastnesses of Australia and Canada, local selection must be limited. People in remote areas who want something special may have to find it online.

Whatever the case, as you can see above right, rug’s 15-month performance is irregular. And while it’s got a respectable 103% Average CTR, its monthly CTR for January is just 71%. Low for Etsy. (That said, back in December when it only ranked #412, rug’s CTR for the month was a stellar 144%!) So, overall, we’d say this product is worth researching.

Ranked 13^th: sword, up from #97

How popular is cosplay Down Under? Because we know it’s huge in the US, and lots of the gear for it comes from Etsy.

We routinely see anime, game, and fantasy sword searches when we’re reviewing our Etsy Category Top 100 lists. So, while this is the first time “sword” has made any country’s Top 20, we’ll assume it’s for cosplay. Have fun!

Ranked 14^th: wedding invitation, up from #322

After “rug,” this climber covered the most ground in one month to reach the Top 20.

What we love best here is that in 15 months, wedding invitation’s search volume hasn’t dropped below 1,200/mo. (And if we tick the option to include near matches, searches haven’t dropped below 2,450!) Just about tied for our affections is wedding invitation’s Average CTR: 106%. Plenty of purchase intent!

Are you new to selling online? On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs can be an indicator of “purchase intent.” That is, a shopper more likely searching with the intention to purchase (as opposed to one who’s still just browsing).

If you’re looking for what to sell on Etsy, this product shows promise. Competition for the broad term is moderate, so you’ll probably need to niche down. Simply put: find a way to specialize. Have a look through the Keyword Ideas table in Keyword Tool. We saw some entries there that showed potential.

Ranked 19^th: fidget, up from #206

Last one! And it’s another we like the look of.

“Fidget” has sword’s low Competition, but a far better Average CTR: 128%. And for January, fidget’s monthly CTR is 149%, third-highest of this Top 20. Definitely a niche worth researching!

And next, let’s get to your Monthly CTR Roundup. For these, we analyze your Top 250 keywords to determine which have the highest monthly CTRs. So if you’re here to find out what’s selling best on Etsy now, this lightning round is for you!

Roundup: Australia’s top Etsy keywords with 125%+ CTRs now

Of all the marketplaces we cover, Etsy has the most keywords with high CTRs. Even on Etsy though, CTRs above 125% are rare. Keep in mind too that these calculations are drawn exclusively from their January data. Therefore, regardless of what their 12-mo CTRs are, some of these keywords should still be popular with shoppers now. As for the Valentine-related searches, we recommend adding them to a Keyword List to revisit ahead of next year’s.

Another tip! Do you sell giftables? When your cut-off for Christmas shipping has passed, switch to optimizing for Valentine’s Day shoppers. Remember, Etsy’s algorithm needs a good six weeks to see how shoppers respond to your SEO changes.

One last thing before we begin. Some of the following shopper searches could cause an Etsy seller problems. Whether they be protected by intellectual property rights or prohibited by Etsy, please look before you leap!

Ranking 1-50

Four qualifiers in your Top 20 and all with sky-high monthly CTRs! First is the pair at #6-7: mushroom with 149% and pokemon has 150%. Then at #16 is mugs with 148%, and at #19 fidget with 149%.

Moving on, at #24-25 is another high-flying pair: dice and journal, both with 148%. Then at #27, helix earrings has 128%. (From here though, to help keep this easier to read, we’ll only shout out 145%+ CTRs: stratospheric!)

There are no more until the soaring pair at #44-45: digital art (148%) and wedding dress (149%). And this Top 50 closes with a quintet at #48-52, all with monthly CTRs above 147%: 3d print, dog tag, book nook, berserk, and marauders.

Ranking 51-100

After that quintet bridging us to this section, you have a septet, all with 148%+ CTRs! At #54-60: printable gift, keychain, korean, kindle case, headphone stand, taylor swift, and dress pattern. Skip just one and there’s a trio: #62-64 twitch, zine (both with 148%), and locket. Skip one again and there’s #66 ca3d with 148%.

Next: #68 valentine couple gift; #74 mens ring (148%); and #89 bookends. Then a pair at #92-93: valentines gift for her and kantha quilt. And closing out your Top 100, first a trio at #96-98: wall art mockup, wedding cake topper, vampire. The latter two have CTRs of 146%, as does this last one, #100 team fortress 2; this one is actually the first of a sextet!

Ranked 101-150

As mentioned, at #100-105 you have a sextet, all with CTRs above 145%. The other five: traitor guard, kyoongie, house number, jibbitz, and italian charm bracelet. And the next one has a 146% CTR: #107 leather journal. Skip two and you have a pair at #110-111: lighting and gold earrings (the latter has 146%).

Skip ahead to #115 for mens dangle earring with 145%. Then at #118-120, a trio, all above 145%: dog mom sweatshirt, antique, and bar. Next, a couple singletons: #123 book ends (yep, two words) and #125 buddhist altar. Skip two and there’s a quartet at #128-131: flat back earrings (150%!); the rest have 146%: filipiniana, 3d printer files, and car accessories.

Up next, at #134-138 a quintet, all with 146%+: witch, stream, chrome heart glasses, digital camera, aesthetic posters. And so have the next two: #140 apron pattern and #142 dan koe motivational. And winding up this section, a trio at #146-148: saw, kasrkin (it has 146%), and knife (which has 147%).

Ranking 151-200

Off to a good start here with a quartet at #151-154, the first three with 146% CTRs: punk, photography, photoshop, phone case. Then we need to leap ahead to the pair at #166-167: crypto ticker (146%) and christmas (145%). Skip ahead four for the pair at #172-173, both with 146% CTRs: melvins and mockups. Next up, a singleton: #175 self care gift.

At #178-179, a pair: printable planner and purse (it has 146%). And then a trio at #182-184, all above 145%: lightroom, kit, trinkets. Jump ahead to #192 for crystals, also with 145%, then #197 playing cards. And at #200-202, a trio: scene and overlay both have 146% CTRs, the third is outdoor wall decor.

Ranking 201-250

Right on the heels of that trio ranked #200-202 is #204 periton. It has a 145% CTR for the month, as do the next four: #210 sea, #215 handmade jewelry, and the pair at #218-219: stls and soviet.

Then come #222 soap, #225 tarot reading, and a trio at #227-229: watch strap (145%), double glasses case, and doukyuusei, which has 145%. Next, another trio at #233-235: the first is etsy sellers with 145% (which could be for anything from templates to tutorials). The other two in the trio are dan koe, and corset, which also has 145%. And so does this Roundup’s final qualifier, #248 future mrs sweatshirt.

We hope some of these prove to be profitable leads for you!

Meanwhile, we’re off to discover what’s trending on Amazon 

And as always, we love hearing what you think – about trends or anything else you’d like to talk about. You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about.

And don’t miss our weekly live Q&As on YouTube. There you’ll also find dozens of eRank tutorials, tool demos and more! Finally, here we are on TikTok with lots of fun and quick how-tos.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of historical Etsy search data to help you understand trends in what’s selling on Etsy now, what did well this time last year, and to help you spot what’s new. Together, they are the best way to track what’s popular with Australia’s Etsy shoppers now.