Keyword Tool

Keyword Tool

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Quick Summary

This tool performs detailed analyses of the top 100 listings found in Etsy search results for the keyword you specify. The Keyword Tool will help you get a sense of the most popular tags used by Etsy sellers, how often the keywords in those tags are searched for on Etsy, common price points, and other data to help you select keywords and optimize your listings.

Benefits

The Keyword Tool gives you insight into your competitors’ listings: how they write their titles, what tags they use, how they price their items, and how many views and favorites these listings get.

How to Use

Keyword Statistics

Located in the Main Menu under Tools > Keyword Tool, type your search term in the “Enter keywords” text box and click the Search button. In the Keyword Statistics section, you’ll find the average number of Etsy searches per month, number of clicks and click-through rates (CTR), and estimated Etsy competition for your keyword.

“Average Clicks” shows the average number of listings that were clicked on over the past 12 months. Average CTR shows the ratio of clicks to searches as a percentage. Keywords with a high number of clicks or CTRs tell us that buyers are interested in the search results that they are seeing. These keywords may generate more views and sales than other choices.

Search Trends

The chart in Search Trends is interactive, allowing you to hover over the lines to gain insight on how the search term has performed over the past 15 months. To give you a broader perspective, eRank shows you how popular keywords have been on both Etsy and Google.

Etsy and Google Search Trends
See how keywords are trending on Etsy and Google.

Searchers by Country

This section give you an idea of where the people who search for the keywords you entered can be found.

The pie chart shows you the country where the searchers live.

Most Popular Tags

Next on the Keyword Tool page you will find the “Most Popular Tags” word cloud. It visually shows you the most popular tags eRank found in the top listings for the keywords you entered. Clicking on any search term there will open a new Keyword Tool page for that keyword.

Word cloud showing the most popular tags in the sample listings that eRank analyzed.
Word cloud showing the most popular tags in the sample listings that eRank analyzed.

Keyword Ideas

Below the word cloud, you will see a table that includes the most popular tags and related searches. You can export and print this table, as well as filter the keywords, and sort the columns. Tip: click on the column heading to sort the data by that column.

Get keyword ideas from popular listings and related searches.
Get keyword ideas from popular listings and related searches.

For each of these related tags, you can see the following information:

Tag Occurrences: the number of times eRank found that tag in the top 100 listings that were analyzed.

Average Searches (US): the average monthly searches the keyword has had over the past 12 months.

Average Clicks (US): the average monthly clicks the keyword has had over the past 12 months.

Average CTR (US): the average monthly click-through rate (CTR) the keyword has had over the past 12 months.

Etsy Competition: this shows you how many other listings can be found in search results for the keyword you specified.

Search Trend: this graph shows you how the popularity of the keyword has changed over the past 15 months.

Google Searches: the estimated number of searches on Google each month.

Long Tail Keyword: these keywords get less search traffic but likely have a higher conversion rate because they are more specific.

Google Trends: links directly to the Google Trends website that will show you more information about how the popularity of that keyword on Google changes over time.

Price Range

The Price Range bar chart shows you the price range of the top 100 listings that have this search term. Hover over the chart to see the number of listings found at the various price points to help you competitively price your products.

Top Listings

In the Top Listings section, you’ll see the top 100 listings for this search term. Here you can assess your competitors’ titles, tags, listing age, views, and more.

Sample of the most popular listings on Etsy for the keywords you entered.

For each listing, eRank will show its thumbnail, shop name, title. and tags used, as well as the following statistics:

Listing Age: how old the listing is (in days).

Total Views: the number of views the listing has had since it was created.

Daily Views: the average views per day the listing has had since it was created.

Hearts: the total number of hearts (or favorites) the listing has had since it was created.

Price: the price of the item (converted to USD if required).

Most Popular Categories & Synonyms

Use synonyms to find alternative ways to describe products.
Use synonyms to find alternative ways to describe products.

In Synonyms you’ll find just that: suggested alternatives for the words in the search term you are researching to help you further describe your item.

Most popular categories
The most popular categories that Etsy listings were found in.

Here you will find the top five categories in which this keyword appeared.

About the data

Etsy and other marketplaces do not disclose their keyword search and click volumes. We get our data from leading 3rd party data analytics companies that is trusted and used by many Fortune 500 companies. To ensure the highest possibly accuracy, the search volume, click, and click through rates are based on the search behavior of millions of opt-in panelists. While great effort goes into making sure these numbers are as accurate as possible, they should be considered estimates. The numbers reported here may differ from what other companies provide due to different data collection methodologies and data providers.

Who Can Use This?

This tool is available to all eRank members. Free-plan members can look up 50 keywords per day; Basic-plan members can look up 100 per day; PRO members can look up 200 per day.