Celebrate National Picnic Month

Publication date: July 9, 2024

Reading time: 5 minutes

July is National Picnic Month in the United States, a time to celebrate the joy of outdoor gatherings with family and friends. As the summer sun graces us with its warm embrace, there’s no better way to relish the season than by indulging in a picnic.

Picnicking is a timeless activity that transcends generations and cultures. It offers a perfect blend of nature, relaxation, and socialization. Whether you’re heading to a local park, a serene beach, or simply setting up in your backyard, picnics offer a delightful escape from the daily grind. The simplicity of spreading out a blanket, unpacking a basket of delicious treats, and enjoying the company of loved ones creates an idyllic scene that is both rejuvenating and heartwarming.

To make these picnic experiences even more memorable, consider adding picnic items to your Etsy shop for your customers’ outdoor adventures.

Eco-Friendly Picnic Gear

Sustainability is more than just a trend—it’s a movement. Eco-conscious consumers are actively seeking products that align with their values. Consider offering:

    • Reusable bamboo utensils: These are lightweight, durable, and biodegradable, making them perfect for picnics.

    • Beeswax wraps: These wraps are a sustainable alternative to plastic wrap and are great for keeping food fresh.

    • Organic cotton napkins: Stylish and eco-friendly, these napkins can be washed and reused, reducing waste.

    • Reusable bottles: Whether filled with water or a favorite beverage, reusable bottles replace the plastic bottles that often find their way to places other than the recycling bin.

Personalized Picnic Essentials

Personalization adds a special touch to any product. Whether handmade by you or a quality pre-made product, the ability to make it an one-of-a-kind item for your customer by adding monogrammed initials, family names, or special sayings makes your offerings stand out among competitors.

Customizable picnic baskets and totes can be a big hit with your picnic-loving customers, as well as personalized picnic blankets. Whether a quick picnic in the backyard or a picnic near the lake or in the local park, these personalized products add a special touch to the festivities.

And don’t forget the reusable bottles and cotton napkins mentioned in the previous section. These items offer another great opportunity for your customers to add personalization and make them uniquely theirs.

Paper Products

While many shoppers are eco-conscious now-a-days, sometimes paper products are the best option for a large family picnic gathering. Think about products from invitations to napkins and plates, remembering that themes are not just for indoor parties. Use eRank’s Keyword Tool to search both “theme parties” and “party themes” for ideas about current trends. While you’re there, also check out eRank’s Trend Buzz and Monthly Trends Reports.

Vintage Picnic Accessories

The picnic niche also provides opportunities for vintage Etsy sellers. Nostalgia and vintage items have a timeless appeal. Examples of great vintage picnic products are:

    • Retro coolers and thermoses: These items not only keep food and drinks at the right temperature but also add a nostalgic touch.

    • Classic picnic baskets: Vintage-style baskets with a rustic charm can be very appealing.

    • Enamelware: Durable and stylish, enamel plates, cups, and bowls can enhance the picnic experience.

Picnic Games and Activities

Food is not the only component of a great picnic. Enhance the experience by offering fun and engaging products including:

    • Outdoor games: Items like frisbees, badminton sets, and cornhole games are great for picnics, as well as yard-sized classics of tic-tac-toe and wood stacking blocks.

    • Card and board games: Compact and easy-to-carry games that can be played outdoors are a welcome addition to the event.

    • DIY activity kits: Kits for activities like painting, crafting, or flower pressing can provide a unique picnic experience especially for the kids in attendance.

Stylish Picnic Clothing

While picnics are about food and fun, customers want to still look stylish while remaining comfortable. Consider adding picnic-themed T-shirts, tank tops, hats, totes, and scarves to your Etsy shop. Design possibilities are almost endless!

Picnics Galore

National Picnic Month is a wonderful opportunity to slow down, savor the season, and reconnect with nature and loved ones. Incorporating trendy and unique picnic products in your Etsy shop attracts a broad audience of picnic enthusiasts. Focus on unique, high-quality, and sustainable products to stand out in the marketplace.

With the right marketing strategies, your shop can become a go-to destination for all things picnic-related, helping your customers create memorable outdoor experiences. So, pack your basket, gather your friends and family, and head outdoors to celebrate the joy of picnicking.


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