Publication date: June 6, 2024
Reading time: 3 minutes
Summer 2024 is just around the corner, and with it comes a wave of new and exciting trends in home decor. For Etsy sellers, staying ahead of these trends is crucial to attract customers looking to refresh their spaces for the season. This summer, home decor is all about blending comfort with style and incorporating personal touches.
Biophilic Design
One of the standout trends for summer 2024 is biophilic design, which emphasizes a connection to nature. This trend involves incorporating natural elements like plants, wood, and stone into your home decor to create a soothing and rejuvenating environment. Etsy sellers should tap into this trend by offering items such as indoor planters, natural wood furniture, and botanical art.
Dopamine Decor
Dopamine decor is all about creating a space that is personalized and whimsical yet inviting. The design style uses patterns, bold colors, and unexpected combinations to create a unique sanctuary that tells a story plus adds a sense of nostalgia to the environment. Examples of this type of interior design is a Grandma core or fairycore bedroom as well as decorating any room with vintage or heirloom items.
Restaurant-Inspired Styles
Nowadays, food television shows and competitions can be found on almost every network. With the continual rise of celebrity chefs, the culinary world has entered into homes in other ways, too. Restaurant-inspired decor such as foodie-inspired art, food scented candles, and custom food-related signs have become a part of this home decor style. Etsy sellers with items within this style should theme the products to invoke the feeling and sense of a restaurant for shoppers.
Themed Dinner Parties
For many people, summer is about entertaining and socializing, which means summer tea parties as well as specifically themed dinner parties are trending. The popularity of historical series such as Bridgerton, The Queen, and Peaky Blinders are doing their part to inspire these fun themed entertaining scenarios. This summer, it seems as if people are embracing more time at home with the three F’s—friends, family, and fun!
Outdoor Living Spaces
As people continue to spend more time at home, creating inviting outdoor living spaces has become increasingly important. Etsy sellers can cater to this trend by offering products that enhance patios, balconies, and gardens. Garden decorative items such as garden stakes, lanterns, and wind chimes add charm to outdoor spaces, while durable and stylish furniture pieces play an important part of this trend.
Home Decor Marketing Tips
Etsy sellers that wish to excel in these emerging summer home decor trends should update product photos to reflect summer settings, using outdoor backdrops and natural lighting to highlight your items and catch buyers’ attention. Another way to engage your audience is to share decorating tips and behind-the-scenes looks at your creative process on social media to boost excitement about these trends, encouraging shoppers to refresh their home decor this summer. By staying attuned to these emerging trends and effectively marketing your products, Etsy sellers can make the most of the summer season and attract customers looking to refresh their homes with unique and stylish decor. Embrace the spirit of summer and let your creativity shine through your handmade offerings to create a warm and inviting atmosphere for your customers. To read more about these and other summer trends, check out this article from Pinterest and this one from Etsy. Also, be sure to keep an eye on eRank’s Trend Buzz and Monthly Trend Reports.