Etsy’s 2025 Holiday Trend Report: the Season’s Must-Have Trends

While recent data suggests consumers may spend less this holiday season, their desire to express themselves is growing. According to Deloitte, “On average, shoppers expect to spend US$1,595, down 10% from 2024” (Deloitte’s “Deloitte Holiday Retail Survey“). Etsy’s “2025 Holiday Trend Edit” shows how shoppers are handling budget pressures with creativity. They are moving away from mass-produced goods toward celebrations that tell a personal story. This change has led to different holiday decor styles, from the fun, budget-friendly “Play Haus” to the home-based luxury of “Supper Club.” Understanding these top 2025 trends is key for both shoppers searching for the perfect gift and sellers striving to meet the new demands.

Navigating the Holiday Season With Personal Expression

The main theme for the 2025 holiday season combines comforting nostalgia with bold, imaginative styles. This is happening for a reason. Recent surveys indicate that consumers are cutting back on spending. This financial reality is inspiring a creative change. Instead of buying generic items, shoppers want decor and gifts that have personal meaning. This has resulted in two main approaches: finding comfort in old traditions or escaping into fun, make-believe worlds. This trend report explores 6 holiday aesthetics to watch.

Nonna Holiday: Cozy Comfort and Timeless Style

The “Nonna Holiday” trend offers that same feeling of safety and warmth you experience when visiting your grandmother’s house during Christmastime. This lived-in style is all about coziness, family, and tradition. You’ll see charming embroidered linens, warm tomato-red accents, and food-themed decor like pasta-shaped ornaments. The color scheme exudes wholesomeness and includes rich, warm browns. Its comforting palette aligns perfectly with Pantone’s 2025 Color of the Year, Mocha Mousse, a comforting brown that evokes a sense of grounding and simple indulgence.

This nostalgic trend celebrates handmade quality. For Etsy shoppers and sellers, this means focusing on items that feel personal and loved. Popular products include crochet items like crocheted doilies, vintage kitchenware, lampshades, and decor with delicate lace details. It’s a perfect theme for a thoughtful and sentimental gift.

Discover inspiring Etsy products that capture the essence of the “Nonna Holiday” trend on our dedicated Pinterest board: Nonna Holiday.

Supper Club: Luxury Dining at Home

As consumers spend less on dining out, the “Supper Club” trend brings back fancy dinner parties. “According to PwC’s 2025 Holiday Outlook survey, 84% of consumers say they expect to cut back in general over the next six months, especially on dining out (52%)” (PwC’s “Holiday Outlook 2025“). This trend is about creating special, memorable events at home. According to Etsy search data, this shift is clear, with searches for “table settings” jumping by an incredible 1,000% (Etsy’s “Seller Trend Report: Fall and Winter 2025“). Many consumers also plan to gift experiences, and a special supper can be one of them.

The look is polished, with a focus on beautiful, maximalist tablescape designs and a moody, candlelit feel. To create this style, hosts look for items that make a meal feel like an elegant event. This includes statement serveware, unique glassware, and elegant silver cutlery. Rich, jewel-toned table linens, like deep emerald, add to the luxurious feel. Using mixed metals in the tableware, such as brass and silver, adds a modern touch.

Get inspired by stunning Etsy products that bring the “Supper Club” trend to life on our dedicated Pinterest board: Supper Club.

Play Haus: Fun Decor for Gen Z

The “Play Haus” trend is a joyful and whimsical style of “dopamine” decorating, driven by Gen Z’s love for self-expression. It features candy-bright colors, cartoonish ceramics, and fun motifs like disco balls and mushrooms. This trend is a smart response to economic realities. With Gen Z spending less and choosing to buy used or upcycled items, “Play Haus” offers a DIY, budget-friendly take on maximalism.

This style is popular on social media platforms where Gen Z finds gifting inspiration. According to Bazaarvoice, 21% of shoppers now purchase directly through social media, which is up from 12% in 2024 (Bazaarvoice’s “Holiday Consumer Shopping Report 2025“). “Play Haus” decor, with its pastel trees and bright red table accents, is perfect for sharing online. Key items people look for on Etsy include statement serveware in fun shapes and colorful glassware sets.

Discover unique Etsy products that capture the vibrant spirit of the “Play Haus” trend on our dedicated Pinterest board: Play Haus.

Nutcrackercore: Fairytale Glamour and Escapism

For those who love holiday magic, “Nutcrackercore” offers a dose of theatrical glamour. Inspired by the classic holiday ballet, this dreamy style is perfect for creating a fairytale winter wonderland. It’s about embracing the magic of the season and turning your home into a whimsical stage, like the famous Nutcracker story.

This decor trend uses deep jewel tones, which are popular in both fashion and home decor. Key elements include rich ruby and emerald hues, ornate decorations, and lots of gilded and metallic accents. Luxurious velvet ribbons are also used to decorate trees, wreaths, and gifts. On Etsy, “Nutcrackercore” is one of the top trends for holiday decorating, allowing shoppers to create their own fantasy world.

Bring the enchanting Nutcrackercore trend to life with inspiring Etsy finds on our dedicated Pinterest board: Nutcrackercore.

Gothmas: Moody Romance for a Dark Winter

“Gothmas” celebrates the “shadowy side of winter” with a moody and dramatic style. This darkly romantic trend is an alternative to traditional holiday cheer. It’s gaining popularity, with Etsy reporting that searches for gothic wallpaper have more than doubled. The style’s key elements include delicate black lace, celestial motifs, and mystical accessories.

This aesthetic is connected to broader cultural movements. A key color for 2025, Future Dusk, is a dark purple that fits the Gothmas spirit (WGSN’s “WGSN and Coloro announce Color of the Year 2025: Future Dusk“).

Celestial motifs like stars and moons are quickly gaining popularity in holiday jewelry. For a unique gift, consider mystery jewelry jars with celestial charms or an ornament with a gothic design from an Etsy shop.

Embrace the moody magic of “Gothmas” with unique Etsy finds on our dedicated Pinterest board: Gothmas.

Shiver the Season: Frosty Opulence With a Nautical Touch

The “Shiver the Season” trend is all about opulence and a glamorous, frosty look. It creates a feeling of arctic adventure and frozen elegance. What makes this decor trend stand out is its mix of icy jewels and shimmering metallic accents with surprising nautical details, like decorative treasure chests and pirate motifs.

A key part of this style is the artful use of mixed metals. Combining brass, silver, and gold creates a layered, sparkling effect that feels modern and chic. The goal is to blend cool, icy tones with glimmering accents. Frost-inspired elements, such as icy tableware and shimmering metallics, complete the look and tell a story of fantastical, frozen seas.

Set sail into frosty opulence with inspiring Etsy finds on our dedicated Pinterest board: Shiver the Season.

What These Holiday 2025 Etsy Trends Reveal

Etsy’s 2025 holiday trend edit does more than list popular styles. It highlights how consumers are adapting to an uncertain world by seeking value, quality, trust, and meaningful experiences. According to the 2025 Deloitte Holiday Retail Survey, shoppers across all income levels are influenced by promotions and deals, but they ultimately want brands that feel authentic and deliver trustworthy products. This holiday season, people are drawn to retailers who make shopping enjoyable, seamless, and memorable, especially on the digital and social platforms they use most. Today, standing out isn’t just about offering great deals; it’s about creating celebrations and experiences that feel personal and truly worth it, whether through handmade traditions, creative holiday decor, or curated at-home gatherings.

The best part about these trends is that you can adapt them. Instead of picking just one, mix and match elements to create a holiday that is uniquely yours. Combine the cozy textures of the “Nonna Holiday” aesthetic with the elegant, jewel-toned tableware of “Supper Club.” Or, add a touch of “Gothmas” mystery to a “Nutcrackercore” fantasy. This season, the most important trend is the one you create for yourself.

Key Takeaways From Etsy’s 2025 Holiday Trend Report

• Nonna Holiday: responding to economic uncertainty with the comforting warmth of Pantone’s Mocha Mousse, food-centric decor, and handmade traditions.
• Supper Club: elevating at-home dinner parties into value-driven luxury experiences, backed by a 1,000% surge in searches for “table settings.”
• Play Haus: a Gen Z-driven trend injecting joy into decor with candy-bright colors; thrives on social commerce and budget-friendly, DIY maximalism.
• Nutcrackercore: creating theatrical glamour and escapism with rich jewel tones, gilded accents, and luxurious velvet ribbons for a “main character” holiday.
• Gothmas: adopting a moody, romantic aesthetic with black lace and celestial motifs, aligning with WGSN’s color “Future Dusk” and backed by a doubling of “gothic wallpaper” searches.
• Shiver the Season: achieving a glamorous, frosty look by mixing icy tones with unexpected nautical details and a sophisticated blend of metallic accents.