Thinking about rebranding your Etsy shop? Or just ready for a name that fits your vision better? Whether you’re pivoting your niche or simply upgrading your shop’s identity, Etsy makes it easier than ever to change your shop name. No more permanent decisions or restrictive rules. Now you can make the switch with just a few clicks.
In this guide, we’ll walk you through everything you need to know: how to change your Etsy shop name, what to consider before making the change, and what to do once your new name is live.
Considerations Before Changing Your Shop Name
Before you commit to a new shop name, it’s important to understand how Etsy handles the change and what it means for your business.
First, your new name must be unique. If the name you want is already in use by another shop—even one that’s closed, it can’t be used again. Etsy shop names must also follow a few formatting rules in that they must be less than 20 characters long with no spaces or special characters. This includes the underscore (_) and ampersand (&) characters.
If you’re renaming an active shop, Etsy automatically updates your shop URL and Share & Save links. For example:
- etsy.com/shop/OldName → etsy.com/shop/NewName
- OldName.etsy.com → NewName.etsy.com
The good news? Etsy now supports 301 redirects, which means that shoppers using your old URL will be automatically redirected to your new one. Still, it’s a good idea to notify your customers through your email list and social media channels, just in case.
After a name change, Etsy also displays a small “shop name updated” icon next to your shop name for 45 days to help reassure returning customers. This icon appears on your shop profile, listings, and in search results—helping customers recognize that your shop is still the same one they know and love, just with a new name.
Step-by-Step Instructions
Follow these steps to update your Etsy shop name:
- On Etsy.com, go to your Shop Manager.
- Select Settings.
- Select Info & Appearance.
- Click Change next to Shop name.
- Enter your new shop name.
- Click Save.
If the name isn’t available, Etsy will display a red message prompting you to try a different variation.
What to Do After the Name Change
Changing your Etsy shop name is a big move, so it’s important to make sure your branding and messaging stay consistent. Update your banner, logo, shop announcement, and About section on Etsy to reflect your new identity.
Again, if you use social media or have an email list, share the update with your followers and subscribers so that they know how to find you. Don’t forget to refresh your packaging materials, including inserts, business cards, and other promotional content, to reflect the name change. Lastly, check all external links to your Etsy shop—such as those on Pinterest, Instagram, or your blog—and update them with your new shop URL.
Rename with Confidence
Changing your Etsy shop name is more than a cosmetic update. It’s a chance to align your shop with your current vision, audience, and goals. Whether you’re shifting to a niche name, rebranding for professionalism, or just evolving creatively, Etsy has made the process simple and seller-friendly. For the full information on changing your shop name, refer to Etsy’s How to Change Your Shop Name help article.
Need help picking a name that performs well in search? Use eRank’s Keyword Tool to explore trending terms and spot high-performing ideas. For inspiration, check out our blog post Beyond Crafter: Creative Names to Call Yourself and give your shop a name that truly reflects the brand you’re building.
