Believe it or not, the back-to-school season is already here! From kindergarteners to college students, shoppers are gearing up with supplies, accessories, and personalized items for the year ahead. As an Etsy seller, this is a prime opportunity to align your listings with seasonal demand.
eRank’s free tools—like the Keyword Tool, Browser Extension, and Monthly Trends—can help you uncover trending products and keywords to boost your Etsy SEO and stand out in search. Here’s how to use eRank to tap into back-to-school trends and attract more shoppers to your listings.
Find Back-to-School Trends with eRank’s Keyword Tool
Start with a quick search in the Keyword Tool using a phrase like “back to school.” You’ll instantly see a Search Trends graph that highlights when interest peaks each year. For example, in the US, this keyword peaked in July 2024 and began rising again in May 2025, which means now is the perfect time to prepare your listings!
Dive deeper by scrolling down and clicking the “Search Results Analysis” tab to see valuable listing metrics such as:
- Average price
- Processing times
- Most popular categories
- Top-performing tags (word cloud)
These insights come from the top 100 listings for your keyword (excluding ads), giving you a real-time look at what’s working on Etsy right now.
💡TIP: Click any keyword in the word cloud to explore that term further in the Keyword Tool. This is a great way to discover new product ideas or optimize your SEO.
Use the Browser Extension to Research While You Shop
Want to research on the fly? Install the eRank Browser Extension and open it while browsing Etsy search results. For example, after typing “back to school” into the Etsy search bar, the extension reveals which tags show up most frequently in current listings.
In our example, common tags include:
- first day of school
- 1st day of school
- back to school shirt
These match what we saw in the Keyword Tool—reassuring confirmation that these are strong trends worth targeting.
Combine eRank Tools to Find Niche Product Ideas
Let’s say “first day of school” caught your attention in the Browser Extension. Head back to the Keyword Tool, enter that phrase, and scroll to the Keyword Ideas section. This tool shows related keyword suggestions and commonly used tags, helping you uncover sub-niches you might not have considered.
Want to see the data your way? Just click the arrows at the top of any column to sort it up or down.
For example:
- first day of school shirt
- first day of school shirt for teachers
Both have strong search volume and appear in popular product categories. Need proof that shirts are a solid year-round product? Check eRank’s Monthly Trends tool to see just how consistently people search for “tshirt” and related terms.
Use Keyword Variations to Boost Your Reach
Once you’ve identified your keywords, use them throughout your titles, tags, and descriptions. Be sure to include multiple variations of the same phrase, such as:
- tshirt
- shirt
- t shirt
Using these keyword variations increases your chances of matching with buyer searches on Etsy.
Use eRank to Stay Ahead of Back-to-School Trends
Getting ready for the back-to-school season doesn’t have to be overwhelming. With eRank, you can:
- Spot trending keywords before they peak
- Research top-performing listings in your niche
- Get inspired by successful competitors
- Find new product ideas and refine your Etsy SEO
💡TIP: For a deeper dive, read our Etsy SEO Basics article or check out Etsy’s Keywords 101 to brush up on best practices.
🎥Watch now: Etsy Keyword Research for FREE
🧡 Have questions? Join the eRank Facebook Group where thousands of Etsy sellers share support, insights, and real-time tips to grow their shops.
