Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Amazon’s Top 20 in April
- invincible
- needoh
- the boys
- laptop
- monitor
- headphones
- ipad
- ssd
- keyboard
- desk
- mouse pad
- mouse
- electronics
- creatine
- airpods
- kindle
- lego
- gaming pc
- toilet paper
- iphone
Wow: a new record! Normally, Amazon’s Top 20 turnover averages three or four keywords that weren’t in the previous month’s. This month, there is only one such climber.
Ranked 3rd: “the boys,” up from #171 in March
This is of course Amazon’s own hit show now streaming on Prime Video. Its fifth (and final) season premiered April 8. Fans have been kept waiting nearly two years since Season 4 dropped. But since Amazon’s third-party (3P) sellers can’t sell anything to do with The Boys, let’s move on.
The former Top 20 keyword “the boys” shoved out was “switch 2.”
Now #38: “switch 2,” down from 19th in March
Nintendo just announced a price rise set for September 2026. We’ll have to see if that affects search volume – or purchase intent. For the month, switch 2’s CTR has already risen from March’s 72% to its current 89%. Compare those with June 2025’s (48%) when it launched, and December’s for Christmas gifts (68%). So, while Month on Month searches are down, looks like purchasing is well up!
But wait: has all this jargon about CTRs and purchase intent left you feeling out of the loop? Here’s a quick explainer.
Amazon’s top searches and purchase intent
If you’re new to online selling, this will be a highly useful tip!
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
So, you’ll want to keep an eye on Amazon’s top keywords, yes. You never know when some random product (e.g., NeeDoh, plastic patio rugs, wooden cake stands) might go viral. But for insight into what’s selling best on Amazon now, you need to look at their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 200 keywords have had the highest CTRs most recently.
Roundup! What’s selling best on Amazon now
Here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of this month’s Top 200 products show the most purchase intent. Note that these calculations are drawn exclusively from our most recent full month of data. Which means, whatever their 12-mo CTRs, these products are what’s selling best on Amazon now.
Ranking #1-50
Note: For readability, we’ll only shout out individual CTRs that are sky high. Just keep in mind that the 75% threshold we use for Amazon indicates exceptional purchase intent. Which means any qualifying keywords you see here that interest you are worth researching.
In this month’s Top 20, there are three qualifiers: #11 mousepad, #14 creatine, and #16kindle. All three are Roundup regulars; we featured “mousepad” last month. Moving on to the rest of the Top 50, at #24 is protein powder. It has the highest monthly CTR so far.
#24 “protein powder,” April CTR: 90%
Holy Toledo, 109% for a 12-mo average CTR is wildly high for Amazon! But then, supplements do really well on Amazon. “Creatine” has made every single Top 20 since April 2025. And as you’ll see, several more make every Roundup.
Next up, #31 gaming chair, #34 water bottle, then see: another supplement, #36 magnesium glycinate; it has 95%. Skip one and there’s switch 2; skip another and there’s #40 air fryer. And that’s it for this Top 50.
Ranked from #51-100
The first qualifier here is #55 socks. Since it’s a product you could sell in Amazon Handmade or Custom, let’s take a closer look.
#55 “socks,” April CTR: 77%
As of May 12, it’s also one of Amazon’s top searches for the past seven days too! Maybe lots of moms got some lovely socks for Mother’s Day.
Next up, #71 tomodachi life living the dream, followed by #83 iphone 17 and #85 dresser. Then there’s #89 owala (98%!), #96 iphone 15, and #98 standing desk.
#98 “standing desk,” April CTR: 98%
Here’s another with an exceptional 12-mo CTR: 110%! The highest so far. And it’s one of our favorites. One reason: “standing desk” makes nearly every Amazon Roundup, so we know these very consistently sell well.
Even better, it’s a product a small business, even a Handmade artisan, could do well with on Amazon. Especially if you could offer them custom. Speaking of, we did see some in Amazon Custom. One of the top results was an artisan handmade one.
Next, ranking #101-150
Another item a Handmade or other small business might beat the competition with: #106 chair. When we used Amazon’s side menu filter for “living room” + “Handmade,” there were only 35 results! Even site-wide though, a unique artisan-crafted chair would stand out among all the mass-manufactured products. Statement and accent chairs are both major trends in 2026. It seems the desire to create artistic, personalized home spaces has only continued to grow.
Next up, #110 iphone 16, #115 notebook (Handmade / Custom?), and Roundup regular shoe rack.
#119 “shoe rack,” April CTR: 98%
“Shoe rack” is another of our favorites to recommend. Outstanding as its current CTR is, that 109% for a 12-mo average is so exceptional for Amazon! It’s tied with protein powder’s which, as mentioned, is a constant among Amazon’s top keywords. But unlike protein powder, “shoe rack” is a product that Custom and Handmade sellers can get in on. (Requirements to sell supplements on Amazon are justifiably daunting.)
Resuming our Roundup, at #120 is blender, followed by #126 macbook neo, and #131 couch. The latter has a current CTR of 100%. Skip down two for macbook air, followed by #142 crocs, then a pair: #147-148 wallet and gaming desk.
Finally, ranked from #151-200
Straight out of the gate here, there’s a pair of qualifiers: #151-152 monitor arm and curtains.
#152 “curtains,” April CTR: 91%
Interesting! In recent Roundups, we’ve featured shower curtain (December‘s trend report) and blackout curtains (January‘s). But we don’t recall ever taking a closer look at “curtains.” Yet it’s a product Handmade and Custom sellers could stand out with among the Marketplace scrum. Are you here looking for ideas of what to sell on Amazon? Here’s a product with a low barrier of entry – that is, relatively easy and inexpensive to produce.
And next up is another for Handmade and Custom: #162 rug. Recent technology has made creating custom rugs easier and quicker. So they’ve flooded social media, driving up demand. Currently, “rug” has a monthly CTR of 82%. So, we decided to take a quick peek at it in Keyword Tool.
#162 “rug,” April CTR: 82%
Wow, “rug” does look good! And the 12-mo CTR is higher than when we last checked; it averaged 100% in December. These have a higher barrier of entry than curtains, for sure. But digital design software and auto tufter systems drastically cut the time required to produce custom rugs.
Back on the Roundup, next up is #163 mouthwash, then #170 vitamin d. Skip one and there’s a pair: #172-173 protein and iphone 15 pro max. Then we have to skip ahead to #192 for the next qualifier: iphone 17 case. And the final two for this month: #197 laundry basket (featured last month), and #200 deodorant. “Deodorant” has a current CTR of 116%!
And that’s a wrap for this month. We hope one of these proves to be a profitable lead for you.
As for us, we’re off to see what’s trending on eBay!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
