Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Amazon’s Top 20 in May
- the boys
- mothers day gifts
- laptop
- monitor
- needoh
- ipad
- ssd
- keyboard
- headphones
- desk
- mouse
- kindle
- gaming pc
- invincible
- iphone
- creatine
- airpods
- toilet paper
- lego
- tv
For the second month in a row, another uncommonly stable Top 20! Last month, there was only one Top 20 keyword that hadn’t been on the previous month’s list. This month, there are two, “mothers day gifts” and “tv.”
Ranked 2nd: “mothers day gifts,” up from #129 in April
See that “Trending in Search!” badge? That tells us “mothers day gifts” is still trending now, the second week of June. Huh! Better late than never? And here is this month’s other climber.
Ranked 20th: “tv,” up from #23 in April
This keyword is what we call a Top 20 frequent flyer: it makes most of Amazon’s. As you can see above right, “tv” dipped a bit in February, but it still ranked #26. And its 15-mo high is always in July, due of course to Prime Day. Then way up again in November (Black Friday) and December.
So yes, “tv” is among Amazon’s top searches year round. What “tv” is not though is one of Amazon’s top sellers. Even in July when searches peaked and it ranked 10th overall, its monthly click-through rate (CTR) was just 50%. And if you’re thinking shoppers decided to wait and see if Black Friday deals were better? Nah; while “tv” raked in 900,000+ searches in November, its CTR was even lower: 39%. A whole lotta searching, not much purchase intent.
Tip! Click-through rates and purchase intent
In case any of you are new to online selling, here’s a quick explainer.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You want to keep an eye on Amazon’s top keywords, sure. You never know when some random product like NeeDoh or wooden cake stands might go viral. But for insight into what is actually selling best on Amazon now, you need to look at their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 200 keywords have the highest CTRs now. For instance, in this month’s Top 20, the highest CTR goes to “creatine,” same as last month.
#16 “creatine,” May CTR: 83%
“Creatine” is a fixture on Amazon’s Top 20 lists. Supplements in general sell really well there. But “creatine” is king, as reflected in its 12-mo average CTR: 94% is well above average for Amazon. And now, let’s go see what else is selling like hot cakes on Amazon these days.
Roundup! What’s selling best on Amazon now
Here for ideas of what to sell on Amazon? Then this is for you! It’s your insider access to which of this month’s Top 200 products show the most purchase intent. Note that these calculations are drawn exclusively from our most recent full month of data. Which means, whatever their 12-mo CTRs, these products are what’s selling best on Amazon now.
Ranking #1-50
Note: For readability, we’ll only shout out individual CTRs that are 100%+. But all these qualifiers will have at least 75% for the month. And as you’ll see, CTRs even that high are exceptional on Amazon. Which means any product here that interests you is worth adding to a Keyword List for further research.
In this month’s Top 20, there are two qualifiers: #12 kindle and #16 creatine. Moving on to the rest of the Top 50, next we have #22 office chair. Then two more supplements: #31 magnesium glycinate and #33 protein powder, followed by #42 apple watch.
Ranked from #51-100
At #54 is ps5 controller, then #59 power bank and #65 socks. We featured “socks” in last month‘s Roundup. We love it when we find a product Handmade sellers can get in on. “Socks” still looks just as good; even has the same “Trending in Search!” gold badge for this week. Next up: #72 iphone 17 pro max case, and then we have Roundup regular #75 mousepad.
#75 “mousepad,” May CTR: 85%
“Mousepad” is another of our favorites because you could sell these in Amazon Custom. And that might give you an edge, competing with Marketplace sellers.
Back on the Roundup, skip two and there’s #78 iphone 17, followed by #81 owala. It has a CTR of 105% for May. Only two more qualifiers here, both Bath items: #95 body wash (featured in March), and #99 shampoo.
Next, ranking #101-150
Straight out of the gate here we have a qualifier, #101 extension cord. Skip down three and there’s a trio: rice cooker, dresser, and standing desk. We featured “standing desk” in April’s Roundup; we figured an artisan could make these. If you were to offer them bespoke, that should definitely give you a competitive edge. Anyone here for ideas of what to sell on Amazon? And how about #116 lamp?
#116 “lamp,” May CTR: 77%
Anyone making these? Lamps can be ideal to appeal to the current (ouch) Reduce-Reuse-Recycle movement. So many items can be converted into lamps: a vase or wooden box or Aunt Martha’s porcelain teapot. Might seem like more of an Etsy thing, but you can cross-post them on Handmade. Experts say one-of-a-kind products don’t sell on Amazon; we have found that to be not entirely true.
Next up: #117 macbook air and #124 wallet. “Wallet” is another we featured in March’s Roundup. We hope some of you jumped on that lead; it’s got the “Trending in Search!” badge this week. Wallets sell well as traditional graduation gifts and for Father’s Day. Come to think of it, that could be why “socks” has the Trending badge, too: for Mother’s Day. Maybe add “socks” to a Keyword List for Mother’s Day shoppers next year.
At #135 there is monitor arm; skip one for a trio: ethernet cable, shoe rack and iphone 15. We featured “shoe rack” in last month’s Roundup. Seems like “shoe rack” has made every Amazon Roundup since we began doing them. We notice because it’s another product Handmade artisans could offer. We imagine there are people who would pay handsomely for a bespoke shoe rack.
Lol, looks like #145 tv stand is selling better than TVs. The latter’s CTR is just 49% for May, whereas “tv stand” has 83% – and its Avg. CTR is even higher: 89%! Shoutout to those of you here looking for what to sell on Amazon: can you make these? Artisan tv stands can sell for a pretty penny.
Finally, ranked #151-200
How about making these: #151 gaming desk? Looks complicated, not to mention expensive to ship! We have a better one coming right up. Meanwhile, here’s one for next year: #153 mothers day card. Skip one and there’s power strip, yawn. But we really like the looks (specifically, the stats) of this next one.
#158 “bookshelf,” May CTR: 83%
Much easier to make and cheaper to ship than a gaming desk, lol. Two shelf-related searches rank too low to make our Roundup but are worth mentioning. The first is #324 book shelf (two words); it has 87% for May, and #437 floating shelves has 86%. Who is here to find out what’s selling best on Amazon now? These are.
Moving on, next we have #160 walking pad, #164 macbook pro, and then #171 macbook neo with 109%. Skip one for Amazon Roundup regular bed frame, followed by #175 dash cam, and #177 iphone 13. Next, a trio: #190-192 coffee table, creatine monohydrate, and bidet. Skip two and there’s a pair: tape and ashwagandha, then at #199 is vitamin c.
And that’s a wrap for this month, friends. We really hope some of these will prove to be profitable leads for you.
We’ll be back soon with what’s new in June
Meanwhile, as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
