Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 250 keywords have to say about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Amazon’s Top 20 in March
- invincible
- laptop
- needoh
- monitor
- ipad
- ssd
- keyboard
- headphones
- mouse
- electronics
- airpods
- kindle
- desk
- creatine
- lego
- toilet paper
- mouse pad
- gaming pc
- switch 2
- iphone
Amazon’s top keywords don’t have much turnover. Each month, we see three or four Top 20 searches that weren’t on the previous Top 20. The latest Prime Video release, like Season 4 of “Invincible.” Or holiday-related items; “eggs” made February’s Top 20, probably for Easter egg dyeing. Once in a while, whatever’s trending in electronics pops up (looking at you, “switch 2.”)
Once in a blue moon though, some random product soars out of nowhere into Amazon’s Top 20. We eRank data geeks get excited when that happens, as it did in February with #18 “needoh.” And now, with a million+ searches in March, it’s climbed to No. 3!
Ranked 3rd: “needoh,” up from #18 in February
Some of this rise is due to Easter. Four Easter-related searches made the March Top 1000, including “easter basket stuffers.” As a fun $5 squishy toy for kids, NeeDoh has been a popular choice for Easter baskets. This year though, Easter shoppers got a shock. NeeDoh’s gone viral on TikTok; local stores everywhere are out of stock. Facebook has scalpers flogging NeeDoh at sextuple the retail price.
Looks like those shoppers flocked to Amazon; “needoh” searches are up 181% over February’s. And yet its click-through rate for March is below average. This tells us that many of those million+ searches weren’t converting to purchases.
Amazon’s top searches versus purchase intent
Are you new to selling online? Here’s a quick explainer.
On ecommerce sites, click-through rates (CTRs) reflect how many times shoppers clicked listings in their search results. Therefore, CTRs are an indicator of ‘purchase intent.’ These are people more likely searching with the intention to buy, as opposed to those just browsing.
You’ll want to keep an eye on Amazon’s top keywords, yes. You never know when a random product like NeeDoh might go viral. But for insight into what’s selling best on Amazon now, you need to look at their click-through rates.
What about “needoh,” then? It had a million+ shopper searches in March. By all appearances, it’s one of Amazon’s most popular products. Why is its CTR subpar?
We investigated, haha; we spent 20 minutes ransacking Amazon for NeeDoh. Search results were either off-brand, price-gouged ($59+ ouch!), or “currently unavailable.” Which explains why the shoppers searching for Easter basket stuffers weren’t buying.
Next, let’s compare “needoh” Keyword Tool stats shown above with those for 17th-ranked “mouse pad.”
(In case you’re viewing on a small screen, we’ll paste needoh’s again here so it’s easier to compare them.)
#17: “mouse pad,” March CTR: 94%
Now, this is the difference between a fad and an Amazon Top 20 regular! “Mouse pad” has a 12-mo average CTR of 85%. And for March it has 94%, the highest CTR in this month’s Top 20. Mouse pads are selling like hot cakes on Amazon now! Let’s go see what else is, shall we?
Roundup! What’s selling best on Amazon now
Here to find out what’s selling best on Amazon now? Then this is for you! It’s your insider access to which of this month’s Top 250 products show the most purchase intent. Note that these calculations are drawn exclusively from our most recent full month of data. Which means, whatever their 12-mo CTRs, these products are what’s selling best on Amazon now.
Ranking #1-50
For Amazon Roundups, qualifying keywords must have a monthly CTR of 80%+. In this Top 20, there are three qualifiers: #14 creatine, #16 toilet paper, and as mentioned, #17 mouse pad.
Moving on to the rest of the Top 50, at #22 we have ps5, followed by #24 protein powder and #26paper towels. At #31 is gaming chair, then a pair: #36-37 nintendo switch 2 andmagnesium glycinate. The last for this group is #43 water bottle. (“Water bottle” is a Roundup regular. We featured it in February‘s.)
Ranked from #51-100
Here we start with #53 apple watch and #55 macbook air. Then we need to drop down to #64 for macbook neo. And there are only four more here: #82 pokopia, #88 owala, #92 macbook pro, and #99 body wash.
#99: “body wash,” March CTR: 85%
Did you know you can sell body products on Amazon Handmade? Offering an artisan product can help yours stand out from the rest.
Next, ranking #101-150
Here we have #106 iphone 17 pro max case, #112 extension cord, #115 standing desk and #123 laptop stand. Then at #132-134, a trio: couch, iphone 15, and wallet.
#134: “wallet,” March CTR: 80%
“Wallet” is another Roundup regular. Fantastic stats! At 93%, its 12-mo CTR is even higher than it has for March. We bet its monthly CTRs will climb as we draw closer to June’s “Dads and Grads” gift shopping.
Some of us here at eRank also sell on Amazon. We know how hard it can be to identify products a small seller can do well with. Competition is fierce on Amazon’s “Marketplace” platform, where independent sellers list items alongside Amazon’s own inventory. Offering giftable items that are handmade, customized, or personalized can give you a competitive edge. Wallets look well worth researching.
Back on the Roundup, there’s just one more in this section: #141 gaming desk.
From #151-200
At #155 is tv stand, followed by three pairs of qualifiers in a row. First, there’s #157-158 pillow and creatine monohydrate. Next are #162-163 gum and hand soap. Then #165-166: power strip and ashwagandha.
Next up: #168 crocs and #170 shoe rack. Shoe racks sell well on Amazon! They make Amazon Roundup; we featured them most recently in December‘s trend report. Are you here for ideas of what to sell on Amazon? Shoe racks are another product you could offer in Handmade or Amazon Custom. Personalized, engraved with quotes, customizable, modular: all sorts!
There’s another pair at #176-177: walking pad and rug. Next, #179 anker power bank, #187 apple pencil, and #190 samsung galaxy s26 ultra. And then the pair at #192-193: shower head and iphone 17 case, followed by #196 cat litter. (FYI, artisan cat litter is a thing. We bet custom cat litter is, too. For people or pets with allergies.)
And finally, ranking #201-250
At #203 is electric toothbrush, followed by #209 laundry basket, which has a current CTR of 119%! Exceptionally high for Amazon.
#209: “laundry basket,” March CTR: 119%
How about personalized laundry baskets? Wouldn’t they make nice gifts for people living in dorms or apartments with shared laundry rooms?
Moving on, at #211 is mp3 player, followed by a pair: #218-219 iphone 13 and iphone 17 pro case. Then we have #231 fish oil and #233 floss. And just two more for this Roundup: #235-236 protein bars and s26 ultra case. The latter has a current CTR of 126%: sky high!
And that’s a wrap for this month. We hope some of these prove to be profitable leads for you.
As for us, we’re off to see what’s trending on eBay!
And as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
