Trying to find out what’s selling on Etsy and which products are worth adding to your shop? Looking to launch a new collection but not sure where to start? Want to know where top sellers are finding success? If you need some direction, eRank’s Trend Buzz and Category Report tools can help.
Trend Buzz provides daily and monthly updates on the most searched terms across a variety of marketplaces. Category Report shows recent sales, keywords, and demographic trends in different Etsy categories. Together, these tools can help you make more informed decisions about what to sell and when. Perhaps you’ll even predict what will be in demand for the upcoming retail season! Let’s explore how these tools can inspire both new and experienced sellers alike.
Find Trending Products on Etsy With Trend Buzz
Trend Buzz is a great first step for strategic trend research. After you log into eRank, you can access Trend Buzz under the “Trends” tab in the Main Menu on the left side of your screen. From here, you can get a good sense of what types of items are currently selling on Etsy. eRank updates this feature daily and flags the most popular search terms from the previous day.
Use the dropdown menus at the top of the tool to choose a marketplace, country, and timeframe. Please note that the “Yesterday” timeframe is only available for Etsy data.
Once the search data loads, you’ll see basic metrics for each keyword. These include the average searches and clicks per month, the CTR (click-through rate), and the level of competition. Use this data to spot low competition opportunities that are relevant to your products. Additionally, you can use the “Change” column to spot which trends are rapidly rising or falling out of favor. Increases in popularity are noted in green, while decreases appear in red.
Use the Category Report To Find What’s Selling in Your Niche
If you’re interested in popular items within your category, eRank’s Category Report tool can provide you with a wealth of information. This tool offers insights into Etsy buyer behavior for US shoppers over the past 12 months. Click any category’s name to see a wide array of data: top subcategories, most clicked shops, most searched keywords, most clicked keywords, and a location breakdown of buyers by US state. Click any subcategory’s name in the “Top Subcategories” box to delve deeper into the niche.
Use this data to study the keywords shoppers are typing into the Etsy search bar, analyze the competition in your shop’s niche, and determine where to focus your marketing. Compare the keywords on the “Most Searched…” and “Most Clicked…” lists to learn which keywords are “niched down” enough to bring traffic to listings, and which ones are too broad. A high percentage in the “% of Clicks” column denotes a strong keyword. Very broad keywords (example: “keychain”) rarely return the search results that shoppers are looking for. Consequently, shoppers usually search more specific keyword phrases before they start clicking on listings.
Use Keyword Lists To Hone Your Etsy SEO Strategy
You can click the star next to any keyword in both Trend Buzz and Category Report to add it to one of your Keyword Lists. Click the floating green and white star at the bottom of the page to view your most recently edited list. Keyword Lists are a great way to keep track of keywords that you intend to use for different items, seasons, holidays, and more. Add trending keywords to your listings’ titles, tags, and descriptions in a “natural” way when they are relevant to your products. Avoid “keyword stuffing.”
For more information about using Keyword Lists, check out this eRank blog post.
Stay Ahead of the Competition With eRank Trend Tools
eRank’s Trend Buzz and Category Report tools provide helpful direction when deciding what to sell. Learning which types of products have been selling well recently, what trends are performing well, and which keywords Etsy shoppers are using is crucial to a shop’s success.
These tools also provide guidance for your current products by showing which keywords are still being searched and which ones are not as popular, allowing you to make adjustments when needed. To see which trends are performing well right now, take a look at this eRank blog post.
Knowing when trending keywords are in high demand or on the rise can help you stay one step ahead of your competition, especially for seasonal holidays. Including trending, relevant keywords within your listings should be an integral part of your SEO strategy. Experiment, refine, and track trends over time to ensure that your shop is relevant when shoppers come seeking those in-demand products.
💡 Please note that Free members and Basic members will see limited data for these tools.
Our team is continuously improving eRank’s tools to better serve our members. Due to this, some of the content featured in this post may differ from the content featured on erank.com.
