Although it’s still January, St. Patrick’s Day is just around the corner. Every March 17th, people celebrate their Irish heritage with parades, parties, and green galore. Read on to discover what types of listings are popular on Etsy for this upcoming festive holiday and how you can apply these strategies to other holidays throughout the year.
Learning What’s Popular
One way to learn what types of listings are popular for a specific keyword is to use eRank’s Keyword Tool. Enter the keyword you are interested in and scroll down to the SERP Analysis tab. This section shows you the average metrics for the top 100 listings on Etsy for that keyword, including average price, processing times, and views per day. It also displays the most popular categories for those 100 listings.
For the keyword “St Patricks Day,” the most popular categories are digital downloads, with “digital” and “digital prints” making up the largest portion of the market.
The Keyword Ideas tab offers even more insight. Use the Include Keyword feature and add “patrick” to ensure that each suggested keyword includes that term. Then sort by Average Searches to find the most popular buyer queries that used the word “patrick.” Not surprisingly, the term “st patricks day” ranks the highest. Interestingly, half of the top six keywords contain “png” or “svg,” highlighting the popularity of digital products.
Drilling Down Results
The Exclude Keyword feature allows you to remove keywords that contain “png” and “svg,” providing an opportunity to see what other types of products may be popular. Aside from the generic term “gift,” clothing-related keywords are also popular for St. Patrick’s Day.
It’s important to note that the Average Searches metric reflects the monthly average over the past 12 months, so the numbers may appear low. This is especially true for holidays that have set days each year such as St. Patrick’s Day because buyers tend to shop a month or two before the holiday and not the rest of the year.
As an example, if you hover over the data for February 2024, the search volume for that month was 11,500 as compared to the average of 2887.
Preparing Your Listings
Once you’ve identified relevant keywords, be sure to include them in your titles as well as your tags. Use the Holiday Attribute only if your items are specifically for St. Patrick’s Day—for example, a greeting card that says “Happy St. Patrick’s Day.” Avoid using this attribute for products that can simply be given as gifts for the occasion, like a silver emerald bracelet.
For more information about how to properly use keywords in your listings, read the eRank blog article Etsy SEO Basics, as well as Etsy’s Keywords 101 article. To learn more about holiday attributes, check out the eRank blog article Using Holiday Attributes Effectively.
If you’re unsure which variation of a keyword to use, try eRank’s Compare Keywords tool. This time-saving tool shows keyword statistics for up to four keywords at a time. This gives you insights as to which spelling or variation of a holiday name is the most popular. Comparing a few variations on “St. Patrick’s Day” shows that “st patricks day” is more popular than “st paddys day.”
Once your listings are optimized, consider ways to make them stand out on Etsy. Add festive touches like green-themed backgrounds, offer optional St. Patrick’s Day gift wrap, or include a graphic that highlights your packaging. Make your thumbnails pop with creative, holiday-themed visuals. For more tips on creating eye-catching images, read eRank’s blog article Boost Your Clicks with Standout Thumbnails.
Turning Insight into Action
When listing items on Etsy, it is important to research keywords beforehand and refine your SEO to match your listings with relevant searches. With eRank’s Keyword Tool, you can deep dive into keyword data and explore related terms to uncover valuable insights. This not only saves you time but also helps you gain a competitive edge by tailoring your listings to what buyers are actively searching for.
To learn more about planning your SEO strategy and positioning your shop for success, visit the eRank Blog for detailed articles and expert tips. You can also watch a video version of this blog article on the eRank YouTube channel here: https://youtu.be/4iqgz0L-WFo
Happy listing—and may the luck of the Irish be with your shop this St. Patrick’s Day! 🍀
