Not all holidays are celebrated on the same day worldwide, and that’s great news for Etsy sellers! While some, like Valentine’s Day, are universal, others—such as Mother’s Day and Father’s Day—vary by country. This means more opportunities to market your products throughout the year. By understanding when these holidays fall in different regions, you can optimize your listings and reach shoppers at just the right time.
eRank offers powerful tools to help you track holiday trends, identify peak shopping periods, and maximize your seasonal sales—no matter where your customers are!
Discover When Holidays Are Celebrated in Different Countries
Timing is everything when selling seasonal products, and knowing when holidays are observed in different countries can help you stay ahead. eRank’s Calendar Tool makes this easy by providing postal holidays for key markets, including the United States, Canada, Australia, New Zealand, France, England, Scotland, Spain, Italy, and India. It also offers seasonal keyword update reminders to help you optimize your listings for upcoming shopping trends.
Best practice is to list items at least 45 days in advance to allow Etsy’s algorithm time to learn about your listing and assign it a quality score and an engagement score. If you already have an established listing, consider updating your keywords and descriptions to match upcoming holiday trends. For more insight into Etsy’s ranking system, read Etsy’s Creating Listings That Convert and How Etsy Search Works articles.
💡Remember eRank’s Golden Rule: Never change the SEO of a listing that is performing well for you!
Compare Keywords for Regional Differences
When targeting specific countries, it’s vital to research potential synonyms or regional spelling differences for keywords. The right keywords can improve visibility and increase sales.
If you are torn between different variations of a term or keyword, use eRank’s Compare Keywords tool. This time-saving tool shows you keyword statistics for up to four keywords at a time. Here you can gain insights as to which spelling or variation of a keyword is the most popular. Use the country drop down menu to see results for a variety of countries. For example, comparing a few variations on “mom” shows us that “mom” is more popular with buyers than “mum” in the US.
The same terms have vastly different keyword statistics for the UK, where the term “mum” takes center stage. Taking these results into account, consider using the term “mum” for UK-themed listings and for targeting Mother’s Day within the UK (March 30th). After Mother’s Day in the UK, change “mum” to “mom” for a higher chance to rank in the US for Mother’s Day (May 11th).
Apply What You’ve Learned
Leverage keyword trends by tailoring your listings to different countries. If a specific term is more popular in one region, incorporate it into your product titles, descriptions, and SEO to attract buyers. Consider using country-specific colors or symbols in your marketing and product photos.
For example, if you sell Mother’s Day t-shirts, create variations for “Mom” and “Mum,” adjusting fonts, colors, or graphics to reflect regional preferences. You could also organize your shop with sections dedicated to different holidays or countries, making it easier for shoppers to find the perfect gift.
Examples of Holidays That Vary by Country
If a holiday is celebrated on different dates across the world, you don’t have to limit your marketing to one country’s shopping season. Here are some major holidays with multiple observances.
Mother’s Day
Mother’s Day is one of the biggest gifting occasions. Sellers can extend their sales season by targeting multiple dates.
- United Kingdom: March 30, 2025
- United States, Canada, Australia, New Zealand, Germany, Italy, India: May 11, 2025
- France: May 25, 2025
Father’s Day
Like Mother’s Day, Father’s Day also varies by country. Selling gifts for dads? Make sure your listings are live well in advance of these dates.
- Italy: March 19, 2025
- Germany: May 29, 2025
- United States, Canada, United Kingdom, France, India: June 15, 2025
- Australia, New Zealand: September 7, 2025
Grandparents’ Day
Grandparents love sentimental gifts, and this holiday is a great time to promote personalized keepsakes.
- France: March 2, 2025 (Grandmothers’ Day)
- United States, Canada, India: September 7, 2025
- Italy: October 2, 2025
- United Kingdom, New Zealand: October 5, 2025
- France: October 5, 2025 (Grandfathers’ Day)
- Germany: October 12, 2025
- Australia: October 26, 2025
Memorial & Remembrance Days
Many countries have a day to honor fallen soldiers. If you sell military tribute items or remembrance gifts, listing ahead of these dates can help you reach shoppers in time.
- India—Martyrs’ Day: January 30, 2025
- Australia, New Zealand—Anzac Day: April 25, 2025
- United States—Memorial Day: May 26, 2025
- United Kingdom, Canada, Australia, New Zealand—Remembrance Day: November 11, 2025
- France, Germany, Italy—Armistice Day: November 11, 2025
Arbor Day
Eco-conscious shoppers look for sustainable and nature-inspired gifts around these environmental awareness holidays.
- United States, Italy—Arbor Day: April 25, 2025
- Germany—Tag des Baumes (Tree Day): April 25, 2025
- New Zealand—Arbor Day: June 5, 2025
- Australia—Arbor Day: June 20, 2025
- India—Van Mahotsav (Tree Planting Festival): July 1-7, 2025
- Australia—National Tree Day: July 27, 2025
- Canada—Maple Leaf Day: September 24, 2025
- United Kingdom, National Tree Week: November 24-December 2, 2025
💡 Tip: If you sell eco-friendly products, these holidays are perfect for highlighting your sustainable materials and offering special promotions.
Expand Your Reach with Smart Holiday Planning
Targeting multiple countries for holiday sales requires careful planning, but it opens the door to more sales throughout the year. By understanding when different regions celebrate holidays and adjusting your keywords, product listings, and marketing strategies, you can make the most of every opportunity.
Want to learn more ways to optimize your shop for international sales? Check out the eRank blog article Does eRank Work for International Etsy Sellers? or watch the video tutorial of this post here: When to Market your Etsy Listings for Holidays in Different Countries using eRank’s Calendar Tool
Our international community is always there for you to answer questions, offer SEO advice, and discuss various aspects of running a small business. Join our Facebook (English or French) and Reddit communities to share and learn together. Plus, be sure to check out the tutorials and live coaching sessions on the eRank YouTube Channel to make the most of your Etsy business!
