The Benefits of Using Pinterest

Publication date: November 9, 2023

Reading time: 3 minutes

As an active Etsy shop owner, you are constantly looking for effective ways to expand your reach and increase your shop sales. Pinterest is a powerful social media ally for Etsy shops as the platform also continue its dedication to create a positive social media environment. This visually-driven social media platform can be a game-changer for Etsy shops. 

Increased Visibility

Pinterest is all about discovering and sharing ideas through images and pins. By creating eye-catching pins of your products, you can expose your Etsy shop to a vast and engaged user base. When users discover and save your pins, they are essentially promoting your products to their followers, giving you an even broader reach.

On Pinterest’s website, they share that over 482 million people use Pinterest every month. That’s a large customer pool that should not be overlooked!

Traffic Boost to Your Etsy Shop

Every pin you create on Pinterest can link back to your Etsy shop. This means that every click on a pin has the potential to drive traffic directly to your shop. Pinterest users often browse with the intent to shop or plan future purchases, making them valuable visitors.

Showcasing Your Products Creatively

On Pinterest, you can showcase your products in a highly creative and visually appealing way. You can create boards dedicated to different product lines or themes related to your shop. By curating boards with your products and related content, you can tell a compelling story about your brand.

SEO Benefits

Pinterest acts like a search engine for visual content. By optimizing your pins with relevant keywords and descriptions, you can increase your visibility not only within Pinterest but also on search engines like Google. This can lead to more organic traffic to your Etsy shop.

And this is where eRank comes in. This year, eRank has added Pinterest to its growing list of sites for which it provides keyword data. Pinterest has been added to both the Keyword Tool (found under the TOOLS menu) and the Trend Buzz report (found under the TRENDS menu). 

Connecting with Your Target Audience

Pinterest helps you connect with users who are genuinely interested in your niche or products. You can follow users, join group boards, and engage with your target audience directly. Building a community around your brand can result in loyal customers and repeat business.

Showcasing Your Expertise

Aside from promoting your products, Pinterest is an excellent platform to establish yourself as an expert in your niche. Share tips, tutorials, and informative content related to your products. This not only adds value to your audience but also positions you as a trusted resource.

Driving Seasonal and Trend-Driven Sales

Pinterest is a fantastic platform for staying updated with the latest trends and seasonal interests. By tapping into these trends and creating relevant pins, you can boost sales during specific seasons or events.

Linking Multiple Sales Channels

If you sell on multiple platforms besides Etsy, Pinterest can serve as a centralized hub where you can link back to your various sales channels. This makes it convenient for customers to find your products across different platforms.

Valuable Analytics

By providing detailed analytics about the performance of your pins and boards, Pinterest allows you to track which pins are getting the most clicks, repins, and engagement. This data can help you refine your Pinterest strategy and even inform your Etsy shop’s product development.

A Must-Try Resource 

Pinterest is a valuable tool that can significantly benefit Etsy shop owners. It offers increased visibility, traffic, and a creative platform to showcase products. Moreover, Pinterest can help you connect with your target audience, boost SEO, and establish your brand as an authority in your niche. With valuable analytics, Pinterest is a must-try for any Etsy shop owner looking to expand their business.

In addition, with the platform’s positive approach to social media, it can be a refreshing change for you and your customers and become a preferred go-to site for them to learn about new products in your shop. Pinterest’s positive environment can translate to positive feelings about your Etsy shop, too!

So, start pinning and watch your Etsy shop flourish. Don’t forget to use eRank’s Pinterest keyword data to flourish even more!

If you have not yet watched this year’s Pinterest Presents, it contains the platform’s plans for the new year and can be viewed HERE.