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Summer is just around the corner—bringing with it sunny days, school vacations, backyard parties, and shoppers looking for fun, fresh finds. This is the perfect time to refresh your Etsy shop with seasonal products that reflect the latest trends in color, materials, and style.
A smart strategy when planning your next collection? Combine multiple trending elements to create irresistible products. Instead of just focusing on one style or color, consider blending what’s hot across different categories—such as color of the year, popular materials, and trending aesthetics. Let’s dive into what’s catching shopper attention for Summer 2025 so that you can start planning with purpose.
Trending Colors of the Year
Each year, industry leaders announce colors that are expected to dominate fashion, home decor, and lifestyle trends. For 2025, these three hues are leading the charge.
Mocha Mousse (Pantone’s Color of the Year)
This soft, neutral brown works beautifully as a base or accent. Mocha Mousse pairs effortlessly with both bold and muted palettes, making it ideal for natural-toned accessories, handmade ceramics, or cozy textiles.
Lime Cream (Etsy’s Color of the Year)
Bright, yet calming, Lime Cream evokes new growth and spring florals. Etsy describes it as “refreshing and playful,” making it perfect for baby gifts, home decor, or garden party themes. Want deeper insight into Lime Cream? Check out Etsy’s full report for ideas and inspiration.
Butter Yellow (KitchenAid’s Color of the Year)
Thanks to KitchenAid’s trend forecast, Butter Yellow is everywhere—from fashion to kitchen accessories. This cheerful shade works well in retro designs, minimalist decor, and seasonal gift items. For product-specific ideas, read eRank’s Butter Yellow: 2025’s Hottest Color Trend.
Current Popular Materials
Using eRank’s Trend Buzz tool, we see the materials that buyers are searching for within the past 30 days. As of March 2025, the most popular materials are gold, leather, wood, silver, and glass. These materials lend themselves to a wide variety of product categories, including jewelry, furniture, party decorations, and clothing. Products in these niches can take advantage of at least one of these hot trending materials.
Create a Product That Checks Every Box
In their February Marketplace Insights report, Etsy’s trend experts noted aesthetic trends such as “homestead”, which they say “include[s] a lived-in look with rustic textures like worn wood, natural fibers, and vintage pieces that tell a story.” Paired with trending materials like wood or leather and popular colors like Mocha Mousse or Lime Cream, the possibilities are endless.
Another trending category? Pun-filled greeting cards and stationery—offering a golden opportunity for digital sellers. Try mixing a pop of Butter Yellow with playful typography or hand-drawn illustrations to tap into this trend with minimal overhead.
Looking for ideas? Consider these trend mashups:
Combining two or more trend elements helps you stand out while giving your products a polished, modern edge.
Trend-Driven Product Planning Tips
When designing for summer, don’t just guess—research and plan using eRank tools that give you real insight. eRank’s Trend Buzz, Keyword Tool, and Monthly Trends report can help you find hot materials and product types, match seasonal colors with in-demand keywords, and track shifting trends to stay ahead of the competition. You don’t have to chase every trend but blending a few of them can keep your shop fresh and relevant all season long.
Stay Ahead with Strategic Trend Blending
Planning your next product launch around trending colors, materials, and aesthetics gives your Etsy shop a creative boost—and a competitive edge. The more relevant your listings are to what buyers want, the more likely they are to get clicks, favorites, and sales.
Explore eRank’s tools to help identify trends, discover keywords, and optimize your listings from top to bottom. Need help? Check out the eRank Blog for tutorials and guides or join the eRank Facebook Group to connect with fellow sellers and eRank experts ready to support your journey.
Want to learn more about combining trends? Check out eRank’s Youtube video Combining Trends for Etsy Product Ideas for additional tips and tricks.
