While it’s only February, now is the time for handmade and vintage sellers to start planning for the second quarter. With major holidays like Easter, Mother’s Day, and Father’s Day, along with lesser-known celebrations, April through June presents opportunities to create seasonal items and boost sales. Here’s a look at the upcoming holidays and how you can prepare your online shop using eRank’s tools to stay ahead of the curve.
NOTE: For holidays with listed countries, US=United States, UK=United Kingdom, CAN=Canada, AUS=Australia, NZ=New Zealand, FR=France, IT=Italy, and GER=Germany. If no country is listed for a holiday, it is celebrated in most every country.
April Holidays
🐰 Easter (April 20, 2025)
Easter is one of the biggest holidays in April, celebrated globally with traditions such as egg hunts, family gatherings, and gifting. Handmade sellers can focus on items like Easter-themed decor, personalized baskets, spring-themed jewelry, and floral arrangements.
💡eRank Tip: Keep on eye on the Trend Buzz to identify Easter-related keywords to optimize your listings for seasonal searches. Also, check out the article Plan for Easter with eRank’s Keyword Tool.
🌎 Earth Day (April 22, 2025)
Earth Day is a fantastic opportunity for handmade sellers to promote eco-friendly products. Items made with sustainable materials, reusable goods, or garden accessories are especially popular. Think tote bags, beeswax wraps, or planters. Highlight sustainable packaging options to appeal to eco-conscious buyers.
✏️ Administrative Professionals’ Day (April 23, 2025 in US)
Often overlooked, this day is a great chance to market office-friendly gifts like desk organizers, custom stationery, or motivational prints. Offering gift wrap options can also boost sales for this occasion.
May Holidays
💖 Mother’s Day (May 11, 2025 in US, CAN, AUS, NZ, IT, and GER; May 25, 2025 in FR)
Mother’s Day is one of the biggest holidays for handmade sellers. Personalized jewelry, custom mugs, unusual material flowers, and spa gift sets are perennial favorites. Offering unique, heartfelt options can set your shop apart.
💡eRank Tip: Use the Keyword Tool to find trending terms like “gifts for mom,” “personalized Mother’s Day gifts,” or “Mother’s Day jewelry” to ensure your listings are optimized.
🪇 Cinco de Mayo (May 5, 2025)
Celebrate this day with festive decor, party supplies, or recipe cards featuring traditional Mexican dishes. Handmade piñatas, table runners, and bright floral designs can also be great additions to your shop.
🍎 Teacher Appreciation Week (May 5–9, 2025 in US)
Teachers are celebrated this week with many people looking for small, thoughtful gifts. Consider items like personalized notebooks, keychains, or thank-you cards.
🪖 Memorial Day (May 26, 2025 in US)
Memorial Day is both a time of remembrance and the unofficial start of summer. Many shoppers look for patriotic-themed items, outdoor decor, and BBQ essentials. Consider offering red, white, and blue home decor, custom drinkware, picnic accessories, and military remembrance gifts.
💡Tip: Shoppers often plan ahead for Memorial Day events, so list products early and use keywords like “patriotic decor,” “Memorial Day gifts,” and “military tribute.”
June Holidays
🏳️🌈 Pride Month (June 2025 in US)
Celebrate diversity by creating LGBTQ+ themed items such as rainbow jewelry, pride flags, or custom apparel. Marketing these products with authentic stories can help your shop connect with buyers during this inclusive celebration.
👔 Father’s Day (June 15, 2025 in US, CAN, UK and FR; May 29 in GER)
Father’s Day is an excellent time to market gifts for dads. Consider grilling aprons, engraved tools, or personalized wallets. Highlight unique options that appeal to a range of interests from sports to hobbies.
💡eRank Tip: Explore the Monthly Trends report to discover past keyword trends related to Father’s Day such as “gifts for dad” or “Father’s Day beer mug.”
🖤 Juneteenth (June 19, 2025 in US)
Juneteenth celebrates the end of slavery in the US and is honored with festivals, cookouts, and cultural gatherings. Popular Etsy products for this holiday include Pan-African-inspired apparel, home decor, and educational prints. Shoppers seek items featuring red, black, and green designs, historical references, and empowerment messages.
☀️ Summer Solstice (June 20, 2025)
The official start of summer is a chance to showcase products like beach bags, sun hats, or outdoor decor. Use this day to pivot your shop toward seasonal items that embrace the warmer months.
Prep Tips for 2nd Quarter Holidays
✔ Plan Ahead: Use eRank’s Calendar Tool to stay informed about upcoming holidays and align your production schedule accordingly.
✔ Optimize Keywords: Research seasonal trends with eRank’s Keyword Tool and update your tags, titles, and descriptions to target holiday shoppers.
✔ Update Your Images: Showcase holiday-themed backdrops in your product photos to attract buyers searching for seasonal gifts.
✔ Promote on Social Media: Share sneak peeks and promotional content leading up to these holidays to engage your audience and drive traffic to your shop.
Make Q2 a Success for Your Shop
The second quarter of 2025 is full of exciting opportunities for handmade and vintage sellers. By preparing in advance and leveraging eRank’s tools, you can position your shop for success during these high-traffic shopping periods.
Take the time to research trending keywords, refresh your listings with seasonal images, and promote your products through social media to capture buyer interest. Each holiday presents a chance to showcase your creativity and connect with your customers. With a little planning and strategic marketing, you can turn these seasonal trends into a boost in sales and long-term growth for your business.
