Did you recently open your Etsy shop? Did you follow the advice of other sellers but still aren’t getting the sales you were hoping for? If your shop seems “stuck,” please know that you’re not alone. Feeling like this doesn’t mean that you’ve failed or that Etsy “doesn’t work.”
When an Etsy shop has no sales, the issue is rarely just one thing. More often, it’s a combination of small details that don’t fully align yet. These factors can include, but are not limited to, overall shop setup, return and exchange policies, listing clarity, utilization of popular and relevant keywords, and high-quality photos.
This shop audit is designed to help you pause, step back, and review your shop with fresh eyes. Not to promise quick results, but to help you understand what’s working, what’s not, and where you can focus your energy next.
Introducing eRank’s “10 Days to a Better Etsy Shop” Program
eRank’s free program is designed to help Etsy shop owners revise their shop, explore keyword strategies and best practices relevant to their specific niche, and gain a clearer understanding of Etsy SEO.
Over the course of 10 days, we’ll guide you through a step-by-step self-review of your Etsy shop, helping you identify what’s working, what’s not, and where there may be room to improve your listings’ visibility and overall shop setup. Every shop is different, so we won’t focus on one-size-fits-all solutions. Rather, we’ll give you the tools to analyze your own shop and make informed decisions using eRank tools and Etsy best practices.
Filled with resources, tutorials, and daily shop improvement tasks, this program is designed to help you find clarity as a small business owner, ensuring that your shop is set up in a way that feels consistent, trustworthy, and aligned with how Etsy works.
Program Outline
From Monday, January 12th, through Wednesday, January 21st, the eRank team will post daily content, with each day’s content focused on a specific area of your shop or Etsy listings.
The goal of these short videos, articles, and practical assignments is to help you review your shop without feeling overwhelmed or glued to your screen. We’ve intentionally made the tasks in this program flexible and non-time-consuming. This way, you can move at your own pace and focus on the parts of your shop that feel most relevant at the present moment.
Because this is a self-audit, you’re not expected to complete everything in real time. All of the lessons and resources will remain available even after the 10 days are over, so you can come back to them whenever necessary. Whether your shop goes through a slow period, you change direction, or you want to review your setup again in the future, the full program will always be here as a reference that you can reuse whenever it benefits your business.
Schedule:
- Day 1: Welcome
- Day 2: Shop policies & FAQ
- Day 3: Find Your Niche
- Day 4: Tell Your Story
- Day 5: Listing Audits
- Day 6: Listing Titles
- Day 7: Listing Tags
- Day 8: Photos & Videos
- Day 9: Listing Descriptions
- Day 10: Wrap-up Celebration
Live Q&A Sessions
Alongside the daily lessons, we’ve scheduled three live sessions where eRank coaches will be available to answer questions, clarify concepts, and share practical guidance related to the topics covered in the program.
You’re welcome to join the live sessions as they happen, but there’s no pressure to attend in real time. If you’re following the program at your own pace, simply access the recordings whenever you’re ready. Listening to questions asked by others can often be helpful, especially if you’re working through similar challenges with your shop.
Live schedule:
- Tuesday, January 13th, 2026 (Day 2)
- Thursday, January 15th, 2026 (Day 4)
- Thursday, January 22nd, 2026 (A community celebration to mark the end of the program)
Why Should I Join This Program?
When your Etsy shop isn’t getting sales, it’s often hard to tell whether small issues are holding you back or if a potential “foundational” issue needs attention. Taking the time to review and optimize your shop can make the difference between being visible in search results and being buried by Etsy’s algorithm.
By the end of the 10 days, you won’t have a “perfect” shop, but you should have:
- a clearer understanding of how your shop is set up
- more confidence reviewing your listings and keywords
- a better sense of what to adjust and what to leave alone
- a repeatable way to review your shop in the future
This is especially helpful if you’ve tried multiple tips before, but have never stepped back to evaluate your shop as a whole.
Building Community
If questions come up along the way, the eRank team will be available during Q&A sessions on days 2 and 4, as well as inside the eRank Facebook group, on Instagram, and on Threads.
While this is a self-audit, you won’t be doing it in isolation. Seeing how others approach their shops, ask questions, and work through similar challenges can both widen your perspective as an entrepreneur and help you feel less alone.
At the end of the program, all participants will receive a fun completion badge to show off on social media, letting both shoppers and the maker community know that you’ve taken the time to take your Etsy shop to the next level!
Access the main landing page for the challenge using the button below and bookmark it so you’re ready to go on January 12th! We look forward to helping you on your Etsy journey. 🚀
