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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • On Spotted on Etsy, what is the difference between "Rank" and "Position"?

    On Spotted on Etsy, what is the difference between “Rank” and “Position”?

    On Spotted on Etsy, what is the difference between “Rank” and “Position”? Rank is a 1-to-100 numerical score with 1 being best, meaning that a listing ranked 1 would have appeared at the very top of search results when eRank fetched listings from Etsy for the keywords highlighted in the report. Position is connected to…


    1 min read
  • FAQ

    FAQ

    … sales ranks located at the top of your eRank Dashboard. Q: In the Spotted on Etsy tool, what is the difference between “Rank” and “Position”? Rank is a “1” to “100” numerical score, with “1” being best. A listing that ranks at “1” currently appears at the very top of search results when eRank…


    10 min read
  • Unlock Powerful Insights with Google Analytics and eRank

    Unlock Powerful Insights with Google Analytics and eRank

    … Analytics to Your Etsy Shop Before you can track keyword-driven traffic, you need to set up Google Analytics for your Etsy shop. Here’s how: 1️⃣ Create a Google Analytics account Sign up here. 2️⃣ Follow eRank’s Step-by-Step Guide to link your Google Analytics account to Etsy. 3️⃣ Sync Google Analytics with eRank and be…


    3 min read
  • How to Use eRank to Plan for St. Patrick’s Day

    How to Use eRank to Plan for St. Patrick’s Day

    … more insight. Use the Include Keyword feature and add “patrick” to ensure that each suggested keyword includes that term. Then sort by Average Searches to find the most popular buyer queries that used the word “patrick.” Not surprisingly, the term “st patricks day” ranks the highest. Interestingly, half of the top six keywords contain…


    4 min read
  • NextGenModeling Case Study

    NextGenModeling Case Study

    From $700 to Top 2.5% of Etsy Sellers: How NextGenModeling Scaled with Data-Driven SEO When Justin launched his Etsy shop, NextGenModeling, he had $700, one 3D printer, and no experience in e-commerce or Search Engine Optimization (SEO). Less than two years later, he’s in the top 2.5% of Etsy sellers, with over 5,000 sales, a…


    3 min read
  • Mother’s Day Gift Trends in 2026: What Etsy Sellers Need to Know

    Mother’s Day Gift Trends in 2026: What Etsy Sellers Need to Know

    … clean, gift-ready presentation helps decision-making during the Mother’s Day season feel easier. Digital & Printable Products: A Great Option For Late Shoppers Digital and printable gifts remain strong for Mother’s Day in 2026 because they’re instant, affordable, and appreciated by shoppers who want last-minute options. Top digital downloads on Etsy include printable cards, sentimental…


    9 min read
  • Amazon’s Top Keywords: November 2025

    Amazon’s Top Keywords: November 2025

    … So, regardless of their 12-mo CTRs, these products should be what’s selling best on Amazon now. We know how hard it can be for small sellers to identify items they can do well with on Amazon. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every…


    9 min read
  • Amazon’s Top Keywords: October 2025

    Amazon’s Top Keywords: October 2025

    … way, you’ll be a step ahead for next year. Some of us here at eRank sell on Amazon. So we know how hard it can be for small sellers to identify items they can do well with. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy.…


    11 min read
  • Amazon’s Top Keywords: September 2025

    Amazon’s Top Keywords: September 2025

    … sell on Amazon. We know how hard it can be for small sellers to identify items they can do well with. That’s why we root through twice as many of Amazon’s top keywords as we do for Etsy. Every month, we hope we’ll find something that even Handmade sellers can get in on. [Spoiler!…


    11 min read
  • Tips for Holiday Success on Etsy

    Tips for Holiday Success on Etsy

    … strategies – to work for you just in time for the holidays! Contents Research Past Holiday Shopping Trends to Boost Sales Find Popular Holiday Keywords Early Use Etsy Holiday Attributes Strategically How to Make Your Etsy Shop Festive for the Holidays How to Turn Holiday Shoppers Into Repeat Customers Prepare Your Etsy Shop for…


    6 min read