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How Etsy Search Works

Learn how Etsy’s search algorithm works.

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  • 4 Etsy Algorithm Tricks for Holiday Sales

    4 Etsy Algorithm Tricks for Holiday Sales

    … well-defined niche isn’t just about brand recognition; it also aligns with Etsy’s algorithm. Etsy’s search algorithm seems to favor topical consistency, meaning it rewards shops that consistently use specific keywords related to their niche. Imagine a jewelry shop that specializes in silver jewelry. By using relevant keywords consistently across all listings, they signal to…


    4 min read
  • The Importance of Keyword Monitoring

    The Importance of Keyword Monitoring

    … maintain relevance and attract potential shoppers looking for the latest and most sought-after products. Keeping an Eye on Competitors In the competitive world of Etsy, monitoring the keywords used by successful competitors is another part of keyword monitoring. Understanding which keywords drive traffic to top-performing listings provides valuable insights into successful marketing strategies. By…


    3 min read
  • Is Your Etsy Shop User-Friendly?

    Is Your Etsy Shop User-Friendly?

    … improve the discoverability of your items for search engines. That is, SEO: search engine optimization. If you’ve used eRank awhile, you know it’s crucial to optimize your listings with relevant tags and keywords. To enhance on-site searchability, Etsy also offers categories and attributes. Use them! For guidance on choosing categories for your product, check…


    5 min read
  • Etsy SEO: These Factors Help Your Etsy Search Ranking

    Etsy SEO: These Factors Help Your Etsy Search Ranking

    … weeks ago, I went through the six factors that surprisingly don’t impact your search placement. (I’ll link that post at the end under Resources.) Now let’s get to the things that do! 1: Your Etsy listing title This is your “prime real estate.” The most important factor Etsy uses to determine whether your product…


    7 min read
  • Etsy SEO Using the Scientific Method

    Etsy SEO Using the Scientific Method

    … heart jewelry” was popular in the run-up to last Valentine’s Day, and whether it’s climbing again now. Step 4. Make a prediction based on the hypothesis Choose the keywords you feel will best drive traffic to your listings based on the data you’ve collected. Okay, if this is our hypothesis: “Valentine’s Day is fast…


    5 min read
  • Amazon’s Top Keywords: Latest Updates!

    Amazon’s Top Keywords: Latest Updates!

    Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling…


    11 min read
  • Amazon’s Top Keywords: April 2025

    Amazon’s Top Keywords: April 2025

    … CTR for “iphone” are 70%. Now, to those of you used to Etsy’s click-through rates, 70% may seem underwhelming. But of all the top ecommerce sites, Etsy has the most high CTRs. Compared with Etsy, Amazon’s are consistently fewer and lower. And eBay’s are even lower. We data geeks here at eRank love to…


    14 min read
  • How to Use eRank's Keyword Lists Tool: A Demo

    How to Use eRank’s Keyword Lists Tool: A Demo

    SEO (search engine optimization) is a key step in getting your listings in the right Etsy shoppers’ search results. One of the most important aspects of optimizing your listings is using the proper keywords in your listings’ titles, descriptions, and tags. Etsy’s algorithm uses keywords to match your listings with shoppers’ queries, so choosing terms that…


    9 min read
  • How to Track Your Etsy Competitors with eRank

    How to Track Your Etsy Competitors with eRank

    … Your shop(s) won’t factor into your quota for this tool. 💡 TIP: to find competitors to track, use the Top Sellers on Etsy report. There, you can add a competitor to your list of tracked shops by clicking the star to the left of the shop’s name. Category Report Another great way to find new…


    5 min read
  • eBay Trending Searches: February 2025

    eBay Trending Searches: February 2025

    … we? Top 20 eBay searches climbing highest fastest As we mentioned in January’s report, normally the pace of change in eBay’s Top 20 is glacial. That said, the reason the subject came up was because it wasn’t the case in January. In January, eBay had seven climbers – Top 20 keywords not on the…


    11 min read