Pinterest’s annual Pinterest Predicts report is a treasure trove of insights for sellers looking to stay ahead of trends and boost their online presence. With its focus on emerging consumer behaviors, this report allows you to align your product offerings and marketing strategy with what shoppers are searching for in 2025.
Whether you run an Etsy shop, sell across multiple platforms, or on your own website, this guide shows you how to use Pinterest’s 2025 trend predictions to inspire your creativity, refine your branding, and boost your sales.
Why Pinterest’s Predictions Matter
Unlike typical trend reports based on past data, Pinterest Predicts highlights upcoming trends. This forward-looking approach can inspire new product lines, fresh marketing strategies, and engaging content that attracts buyers. Since Pinterest trends often influence consumer behavior across other platforms like Etsy and Instagram, staying informed about these predictions gives you a competitive edge.
How to Apply 5 Top 2025 Trends
Here’s a breakdown of five standout Pinterest trends for 2025 and tips for using them in both your products and your marketing.
1. Cherry Coded: The Power of Bold Reds
Cherry red is making a statement in 2025. From fashion to home décor, this vibrant hue represents confidence, energy, and nostalgia. The trend reflects a shift toward bolder, more expressive color choices.
How to Incorporate It into Your Products:
- Fashion Accessories: Create bold cherry-red earrings, scarves, or handbags to add a pop of color to any outfit.
- Home Décor: Offer red accent pieces like throw pillows, ceramic vases, or statement art prints.
- Stationery & Gifts: Design cherry-red planners, journals, or greeting cards for customers looking to add bold touches to their everyday items.
How to Use It in Your Marketing:
- Themed Product Photos: Style product images with red backgrounds or props to emphasize the Cherry Coded trend.
- Limited Edition Collections: Release a “Cherry Coded” collection and promote it as a trendy must-have for 2025.
- Social Media Challenges: Encourage customers to share how they style or use your cherry-red items using a branded hashtag like #CherryCodedCreations.
2. Rococo Revival: Elegance & Ornate Details
The Rococo Revival trend brings back the lavish details of the 18th century, featuring ornate patterns, lace, ruffles, and delicate embellishments. This aesthetic is all about elegance, luxury, and romanticized craftsmanship.
How to Incorporate It into Your Products:
- Jewelry & Accessories: Design pieces with pearls, filigree, or baroque-style charms.
- Home Décor: Offer embroidered tapestries, gilded picture frames, or vintage-inspired candle holders.
- Apparel & Textiles: Create lace-trimmed blouses, floral corsets, or frilly aprons for customers who love the old-world aesthetic.
How to Use It in Your Marketing:
- Aesthetic Storytelling: Use poetic captions and elegant product descriptions to transport customers into the world of Rococo.
- Instagram Reels & TikTok: Share slow-motion videos showcasing intricate product details or behind-the-scenes craftsmanship.
- Themed Packaging: Wrap items in vintage-inspired wrapping paper or include a wax-sealed thank-you note to enhance the buyer experience.
3. Castlecore: Medieval Meets Modern
Castlecore is all about bringing the grand aesthetics of medieval castles and Renaissance influences into everyday life. Think rich textures, historical motifs, and timeless craftsmanship.
How to Incorporate It into Your Products:
- Home Goods: Offer heraldic wall hangings, gothic-style candle holders, or handcrafted medieval-inspired furniture.
- Jewelry & Accessories: Design pieces with family crests, mystical symbols, or old-world charm details.
- Handmade Apparel: Sew velvet cloaks, embroidered tunics, or fantasy-inspired loungewear.
How to Use It in Your Marketing:
- Fantasy-Themed Photoshoots: Style your product images in castle-like settings or use props like antique books and rustic wood.
- Storytelling in Descriptions: Write product descriptions that transport buyers into a medieval fairytale world.
- Pinterest Boards & Mood Boards: Create inspiration boards featuring Castlecore aesthetics to attract like-minded shoppers.
4. Terra Futura: Sustainability Meets Innovation
Terra Futura blends eco-consciousness with a futuristic edge, appealing to consumers who prioritize sustainability while embracing modern design.
How to Incorporate It into Your Products:
- Eco-Friendly Fashion: Sell upcycled clothing, organic cotton bags, or plant-dyed accessories.
- Home Essentials: Offer biodegradable cleaning products, reusable kitchen towels, or stylish compost bins.
- Garden & Outdoor: Create self-watering plant pots, herb-growing kits, or bamboo gardening tools.
How to Use It in Your Marketing:
- Sustainability Messaging: Highlight eco-friendly materials and responsible sourcing in your product descriptions.
- Transparency & Education: Share blog posts or Instagram stories about your sustainable production process.
- Eco-Challenges & Giveaways: Encourage customers to share their sustainability goals and how your products fit into their eco-friendly lifestyle.
5. Seeing Double: The Matching Trend
Coordinated outfits and matching accessories for couples, best friends, and even pets are on the rise. Shoppers are looking for ways to connect through fashion and personalized gifts.
How to Incorporate It into Your Products:
- Matching Apparel: Create sets for couples, such as “His & Hers” hoodies or friendship bracelets.
- Customizable Gifts: Offer engraving or embroidery so buyers can personalize their matching items.
- Pet & Owner Accessories: Design coordinated outfits or accessories for pets and their humans.
How to Use It in Your Marketing:
- User-Generated Content: Encourage customers to share pictures of their matching items with loved ones.
- Gift-Giving Campaigns: Promote your products as thoughtful gifts for anniversaries, best friend birthdays, or pet lovers.
- Influencer Collaborations: Partner with micro-influencers to showcase matching products in real life.
Get Inspired and Take Action
Understanding and incorporating emerging trends can help you connect with buyers, inspire new product lines, and strengthen your brand in 2025. Whether you’re tapping into Cherry Coded’s bold reds or the sustainability of Terra Futura, these trends offer opportunities to elevate both your products and your marketing strategies.
Take some time to research which trends align with your brand, test new ideas, and don’t be afraid to experiment. Stay tuned to eRank’s blog and tools like Trend Buzz to keep track of what’s trending and get ahead of the competition. Also, be sure to follow eRank’s Pinterest account. Happy pinning and selling!
