Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling best on Amazon now.
See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.
Amazon’s Top 20 in June
- monitor
- laptop
- headphones
- ssd
- ipad
- keyboard
- kindle
- lego
- ps5
- gaming pc
- airpods
- desk
- needoh
- mouse
- tv
- electronics
- toilet paper
- mouse pad
- gaming chair
- iphone
We data geeks get extra excited to see June’s Top 20 because Prime Day is held in June. We always curious to see what impact it has on Amazon’s top keywords. Especially since Amazon’s Top 20 lists change much less month to month than Etsy’s do. Typically, Amazon averages 3-4 “climbers” – Top 20 shopper searches that weren’t on the previous month’s Top 20. Like this one, “ps5.”
Really though, none of June’s four climbers had far to go. Have a look.
Amazon’s top searches climbing highest fastest now
Of Amazon’s most popular products, these four are the hottest. We’ve listed them in current rank order, their former rank last.
Ranked 9th: “ps5,” up from #21 in May
16th: “electronics,” up from #28
18th: “mouse pad,” up from #25
19th: “gaming chair,” up from #26
As you can see, all four ranked in the last Top 30, so no surprises here. In fact, the only surprise we got was noticing that no Prime Videos made the Top 20. Last month had two; in fact, “the boys” had the top spot, and “invincible” was 14th. Oh, and “creatine.”
“Creatine” has been an Amazon Top 20 constant since April 2025. Back in May, “creatine” got over half a million searches. The farthest it fell in its previous 15-mo low was to 13th place. So, we’re a little shocked to see it drop down and out of the Top 20. It ranks #22 now; Year on Year, it’s down 58%.
Be that as it may, looks like “creatine” is still flying off the shelves. That 93% average click-through rate (CTR) stat is wildly high for Amazon. Its monthly CTR for June is 91%. So there is still plenty of purchase intent. For any of you who are new to online selling, here’s a quick explainer.
Tip! Click-through rates and purchase intent
On ecommerce sites, click-through rates reflect how many times shoppers clicked individual listings in their search results. This behavior is associated with people searching with the intention to buy, as opposed to those just browsing. Therefore, CTRs are an indicator of ‘purchase intent.’
You’ll want to keep an eye on Amazon’s top keywords, sure. You never know when some random product like NeeDoh or wooden cake stands might go viral. But for insight into what is selling best on Amazon now, you need to look at their click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 200 keywords have the highest CTRs now.
Monthly CTR Roundup!
Here for ideas of what to sell on Amazon? Then this is for you! We’ve gone through Amazon’s current Top 200 shopper searches to find out which have current monthly CTRs of 75%+. Keep in mind, these calculations are drawn exclusively from our most recent full month of data. Therefore, regardless of their 12-mo CTRs, most of these products are what’s selling best on Amazon now. (Albeit some with a little nudge from Prime Day discounts.)
Ranking #1-50
Note: For readability, we’ll only shout out a few individual CTRs that are stratospherically high. But all these qualifiers will have at least 75% for the month, which is well above average for Amazon. So, any product here that interests you is worth adding to a Keyword List for further research.
In this month’s Top 20, there are five qualifiers, up from just two last month. Yep, looks like Prime Day might have gotten more shoppers motivated to buy, alright! The five: ipad, kindle, desk, toilet paper, and mouse pad.
For months, “creatine” has had the highest monthly CTR of Amazon’s Top 20. Now that it’s dropped out, the highest CTR in this month’s Top 20 goes to “kindle” with 83%. But since no third-party (3P) sellers can sell kindles, let’s have a look at the runner-up.
#18 “mouse pad,” June CTR: 81%
“Mousepad” and “mouse pad” are Amazon Roundup frequent flyers. We love this product because it’s something you could offer in Amazon Custom. That would give you a leg up on the Marketplace competition, which can be alarmingly cutthroat.
Moving on to the rest of this month’s Top 50, next up are #21-22 office chair and creatine. Then there’s #24 fan, #26 protein powder, and #34 air fryer. A quartet is next: #37-40 air purifier, water bottle (102% CTR!), switch 2, xbox controller.
And then at #43, we have”owala” with a spectacular 134% for the month. Now, the bad news is that no mere mortal 3P seller on Amazon can sell these. That privilege is reserved for authorized partners of Owala. The good news though is that you can sell accessories (personalized name plates, tags, charms, etc.). Just be sure your listing complies with Owala’s wishes.
The last two qualifiers in this month’s Top 50 are #46 power bank and #50 sunscreen.
Ranked from #51-100
Here we begin with #55 macbook air, #57 magnesium glycinate, and #63 mousepad. Note that “mousepad” is one word here; either is correct, so use both in your SEO. We featured this version in last month‘s trend report (just scroll down to the Roundup). This month, it ranks a bit higher and its CTR is up five percentage points to 90%. Selling like hotcakes!
At #66 is wireless mouse, followed by another of our favorites: #68 shoe rack. We featured it in April‘s Roundup. This month, it has 104%, up from 82% in May. We love “shoe rack” because even Handmade sellers can get in on it. And you’d have a real chance of competing with Marketplace sellers, especially if you can offer them bespoke.
There’s a pair next: #70-71 portable charger and standing desk. We featured “standing desk” in April, and it’s way up!
#71 “standing desk,” June CTR: 118%
Back in April, “standing desk” ranked #98 and had a matching 98% CTR. Then in May, its CTR slipped to 84%. Wonder if people were holding off buying until Prime Day? Because they sure did a lot more buying in June!
Resuming our Roundup, next up is another we featured in April’s: #75 socks. It’s followed by #84 crocs, #86 extension cord, and the last qualifier in the Top 100: #89 electric scooter.
Next, ranking #101-150
Straight out of the gate with a pair, #101-102 bed frame and shampoo. Skip two and there’s another pair, ethernet cable and dresser, then #110 shower curtain.
#110 “shower curtain,” June CTR: 93%
If you’re in Amazon Custom, this is a product you might do well selling on Amazon. Custom printed polyester shower curtains are trending! And not just on Amazon; they are a significant global trend. Advancements in digital imaging have made it simpler and cheaper. Modern wide-format inkjet printers and high performance latex inks have cut production costs while improving print quality. And thanks to social media, more and more customers have noticed.
Back on the Roundup, next up we have #118 couch, #120 macbook pro, #122 laptop stand. At #125 is blender, then #127-128 body wash and gaming desk, followed by #130 notebook. Next are #135 power strip and #138 rug; we featured “rug” in last month’s Roundup. Skip one and there’s a trio: wallet, tv stand, curtains. (We featured Roundup regulars “wallet” in March, and “curtains” in April.) And the last two here are #145-146: airtag and apple.
Finally, ranked from #151-200
First off, we have #152 ashwagandha, followed by #154 sunglasses, #159 iphone 16, and #161-162 bookshelf and desk lamp. We featured “bookshelf” in last month’s Roundup; in both rank and CTR, it’s held nicely. Next up: #164 toothbrush, #168 ps5 pro, #170 iphone 17 pro case, and #172 hand soap. Skip one and there’s a pair: rice and hangers, and another pair at #183-184 bidet and pillows.
#184 “pillows,” June CTR: 87%
Last month, its CTR was just 50% – another product that Amazon shoppers were waiting for Prime Day to buy? Maybe. Its current monthly CTR is up 30% on its 12-mo CTR of 67%. Bear in mind though: on Amazon, an average CTR of 67% is better than average! “Pillows” are something you could do well with on Handmade. And custom-printed pillows are trending for the same reasons that custom shower curtains are.
Just three more qualifiers for this month. There’s a pair at #196-197: iphone 17 case and trash can. Then at #200 is ice maker.
And that’s a wrap for this month, friends. We really hope some of these will prove to be profitable leads for you.
As for us, we’re off to see what’s trending on eBay
Meanwhile, as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.
RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.
