Amazon’s Top Keywords: Latest Updates!

Yep, we’re back with the latest on Amazon’s top keywords. So, why not let eRank take the guesswork out of choosing what to sell on Amazon? First, we’ll show you which of this month’s Top 20 shopper searches are climbing fastest. Then we’ll see what the Top 200 keywords have to say about what’s selling best on Amazon now.

See what Amazon’s most popular products were yesterday, as well as what’s hot on dozens of other marketplaces like Etsy, eBay, and Google Shopping.

This month’s Top 20 shopper searches

1. laptop
2. monitor
3. keyboard
4. ps5
5. headphones
6. airpods
7. ipad
8. mouse
9. ssd
10. iphone
11. toilet paper
12. kindle
13. creatine
14. electronics
15. lego
16. desk
17. mouse pad
18. paper towels
19. office chair
20. tv

Anyone spot what’s missing? One of eRank’s data geeks did, at just a glance at the Top 5. [Spoiler!] What’s missing from the Top 20 are the latest iPhones. Every September, the newly-launched iPhone was certain to be one of Amazon’s top keywords. For the second year in a row though, that has not been so.

Here is the highest-ranked, “iphone 18 pro max.” And it didn’t even make the Top 100! It ranks down at #102.

This year, for the first time ever, Apple is releasing the higher-end models before the standard model. There are two, this one and the iPhone 18 Pro. The latter ranks all the way down at #367! The standard model isn’t due out until Spring 2027. Will that one be embraced by Amazon shoppers upon launch with all the old fervor?

 We doubt it. September 2025 was the first Top 20 no-show year. Back then, “iphone 17” ranked the highest at #33, the pro max at #57. So both at least made the Top 100; the pro ranked #284. We shall see but for now, let’s get to which of this month’s products are back on top.

Amazon’s top searches climbing highest fastest

These three Top 20 climbers were not on last month’s Top 20 list. They’re in order by current rank, their previous rank last. This way, you can see at a glance what climbed highest fastest.

Ranked 14^th: “electronics,” up from #23 in August

15^th: “lego,” up from #22

20^th: “tv,” up from #21

Wow, taken together, this might be the easiest climbing we’ve ever seen. And since these are all Top 20 regulars, there is not much to talk about here. But we do have an update on one of last month’s climbers.

Ranked 10^th in August: “backpack,” now #52

We featured “backpack” in last month‘s trend report, noting it was down nearly 50% Year on Year. But we saw that in 2025, “backpack” searches peaked in July and August. So we hoped searches were just off to a late start this year and would peak in September: no soap. On the bright side, backpack’s monthly click-through rate (CTR) is up from 58% to 72%. Which means its purchase intent has improved.

Tip! Click-through rates and purchase intent

For any of you who are new to online selling, this will be a useful tip.

On ecommerce sites, click-through rates (CTRs) reflect how many times a shopper clicked individual listings in their search results. Clicking through many listings on every page is behavior associated with the intention to buy. It shows that this customer is past the phase of browsing for ideas. Therefore, CTRs are an indicator of ‘purchase intent,’ a measure that signals how close they are to making their choice.

You’ll want to keep an eye on Amazon’s top keywords, sure. You never know when some random product (most recently, NeeDoh) might go viral. But for insight into what’s selling best on Amazon now, you need to look at monthly click-through rates. It’s why we end all these trend reports with a Monthly CTR Roundup. You’ll see which of the current Top 200 keywords have the highest CTRs now. Here’s a sneak peek.

#17 “mouse pad” – monthly CTR 101%

We featured “mouse pad” in June‘s Roundup. Both “mouse pad” and “mousepad” are Roundup regulars. We love seeing one of Amazon’s top searches be a product both Custom and Handmade artisans can sell. So now, let’s go see what else we can find, shall we?

Monthly CTR Roundup!

Here for ideas of what to sell on Amazon? Then this is for you! We’ve gone through this month’s Top 200 shopper searches to find products with current monthly CTRs of 85%+. As we go, keep in mind that threshold is exceptionally high for Amazon. And also that these calculations are drawn exclusively from our most recent full month of data. Therefore, regardless of their 12-mo CTRs, these products are what’s selling best on Amazon now.

Ranking #1-50

Note: For readability, we’ll only shout out a handful of individual CTRs. But all these qualifiers will have at least 85% for the month. So any product here that interests you is worth adding to a Keyword List for further research. And as ever, we’ll be keeping our eyes peeled for items Handmade and Custom sellers could do well selling.

Same as last month, there are six qualifiers in this Top 20. They are ipad, toilet paper, creatine, desk, mouse pad, and office chair. Now, “desk” was featured in last month’s Roundup, and we’ve have already talked about “mouse pad.” So let’s move on to the rest of the Top 50, try to find something new to showcase.

Ranked #23-25 is a trio of qualifiers: protein powder, iphone 18 pro max case, and magnesium glycinate. Let’s have a look at that phone case; that one is definitely new.

#24 “iphone 18 pro max case” – monthly CTR 103%

Normally, for one-month spikes like this, best practice would be adding it to a Keyword List first. Then see if it continues to trend before you invest your time or money. Because in 30 days, the majority of single-month spikes will sink back down from whence they came. Of course, this is the exception to the rule: a brand-new product and correspondingly brand-new search.

Now, some of us here at eRank sell on Amazon. So we know how difficult it is to identify a product a small business can do well selling on Amazon. Usually though, we warn you off cell phone cases. To find out why, just search Amazon’s main “Marketplace” seller forums. So many posts by people who lose their shirts selling cheap phone cases!

Now, we aren’t sure if that also applies to custom-printed, but what about if you hand paint them? Not nearly as many Marketplace third-party (3P) sellers offer that, so you’d only have to compete with those who do. It also allows you to sell at far higher price points; we’re seeing some listed in Handmade for $80+. And also some beautifully handcrafted leather ones for $100+. Some people getting the latest premium iPhone can probably afford a premium case.

But enough about that; let’s get back to the Roundup. Up next is #28 water bottle; it has a current CTR of 107%. That’s way up since we featured it in July‘s Roundup; it had 85% then. Next: #33 gaming chair, #35 owala, #41 power bank, and #49 iphone 18 pro case.

#49 “iphone 18 pro case” – monthly CTR 106%

Its current CTR is even higher than iphone 18 pro max case‘s!

Ranked from #51-100

The first qualifier here is yet another iphone: #56 iphone 17, followed by #59 lamp (featured in May‘s Roundup). Since, as we said earlier, we always prefer to find fresh ones to feature, let’s move on. Hey, the very next qualifier might be a good one; let’s see.

#63 “notebook” – monthly CTR 106%

Interesting! “Notebook” is neither a Roundup regular nor does it appear we’ve ever featured it before. But we did mention it in passing last month; it ranked #31 and had an 85% monthly CTR. Mostly because it’s a product you guys in Custom and Handmade could do well with on Amazon.

And now, while it ranks half as high this month, its CTR has shot up to 101%! And isn’t that what matters most – these are selling like hotcakes! With searches averaging a quarter million a month, well worth adding to a Keyword List. If you can handcraft or personalize notebooks, that should give you an edge competing with Marketplace 3P sellers.

Back on the Roundup, there’s a pair of CTR high flyers up next: #70-71 air purifier and rug. “Rug” is of course always a favorite since it’s something you guys can do well selling. We featured “rug” in April but searches are WAY up now; it ranked #162 in April. And its monthly CTR is way, WAY up: from April’s 82% to 128%! Talk about selling like hotcakes! If you’re here to find out what’s selling best on Amazon now, rugs are.

Next up, #73 xbox controller, then a pair: #75-76 chair (107%) and mousepad. At #83-85, there’s a trio: couch (118%), laptop stand, and macbook air. Skip just one and it’s one of our absolute favorites, shoe rack, most recently featured in April.

“Shoe rack” makes every Roundup, always with an excellent CTR; it’s got 114% this month. Plus it is one of Amazon’s most popular products that is something artisans can offer. Unlike the next two: #90 logitech mouse and #96 anker. But how about #98 tv stand? That one has 102% for the month, and an Average CTR of 86%: well above average.

Next, from #101-150

The first qualifier here is #106 rice cooker. Skip just two and there’s a sextet, two of which are high flyers. Ranked #109-114: dresser, electric scooter, hdmi cable, shower curtain (109%), ethernet cable, and standing desk; it has 124%. But we featured both “shower curtain” and “standing desk” in June, so let’s keep looking.

At #121 is blender, followed by #124-127 hand soap, hangers (featured last month), magnesium and led lights. Skip just one and there’s a trio: monitor arm, honey, ashwagandha, followed by #133 crocs. And then at #135 is pillow.

#135 “pillow” – monthly CTR 103%

Now, we featured “pillows” plural in June. But for trend reports, we always consider singular and plural forms separately, just as shoppers entered them in search. And quite often, we find their respective stats can be surprisingly different. For instance, this month “pillows” plural (coming right up) has an 86% current CTR. Meanwhile, “pillow” singular has 103% for the month. Plus it’s a product you Custom and Handmade sellers could compete with against Marketplace sellers, so: yay.

And the final three for this group of 50 are #140 iphone 17 pro, #144 pillows, and #147 iphone 15.

Finally, ranking #151-200

Straight out of the gate, here’s another of Amazon’s most popular products for you in Custom and Handmade!

#151 “wallet” – monthly CTR 111%

And as we pointed out earlier, a 12-mo average CTR of 85% is way above average. Which means wallets sell unusually well most of the time.

Resuming our Roundup once more, next up are #153 printer paper and #155 walking pad. Then we have #157-158 electric toothbrush and power strip, followed by #160 floor lamp. “Floor lamp” has a monthly CTR of 119%; anyone making these? Skip two and there’s #163 trash can and then another pair, #167-168 desk chair and coffee maker.

At #170 there’s shower head, followed by #173 desk lamp; we featured that one in July. Back then, it ranked #151 with a worthy CTR of 115%. Now it has 143%! Skip one and there’s another an artisan could make: #175 coffee table. And then a product that both Custom sellers and artisans can certainly make: #179 curtains.

#179 “curtains” – monthly CTR 91%

Curtains of all kinds make every Roundup. We featured “blackout curtains” in August, and “shower curtain” in June. As mentioned, we love it when one of Amazon’s most popular products is one you can get in on. If you’re here for ideas of what to sell on Amazon, this niche is well worth researching.

Just eight more to go for this Roundup. Next up: #181 yoga mat, #184 iphone 17 pro max case (114% CTR!) and #186 laundry basket. Any of you making laundry baskets? The rest: #188 binder, #191 laundry detergent, #193 gaming desk, #197 iphone 13, and #200 bidet. “Bidet” has a current CTR of 123%.

And that’s a wrap for this month, friends. We really hope some of these will prove to be profitable leads for you.

As for us, we’re off to see what’s trending on eBay

Meanwhile, as always, we love hearing what you think! Got questions or suggestions? You’re welcome to join us in eRank’s private Facebook group. With over 29,000 members from around the world, someone friendly is always up and about. And don’t miss our weekly live Q&As on YouTube, where you’ll also find dozens of eRank tutorials, demos and more! Like TikTok? We’ve got lots of fun how-tos there, and here we are on Pinterest, Reddit and Threads.

RESOURCES: eRank’s Trend Buzz and Keyword Tool have 15 months of Amazon search data. See what did well this time last year, which are climbing, and use them to spot what’s new. Together, they are the best way to track what’s selling best on Amazon now.