Feeling stuck on what to create next for your Etsy shop? Whether you’re facing a creative block or just need inspiration, eRank’s Monthly Trends tool can help you uncover trending product ideas and plan ahead for seasonal demand.
Right now, we’re in a long stretch between major holidays (New Year’s Day to Easter), and the cold winter months can make it even harder to stay motivated. But don’t worry—with the right insights, you can stay ahead of the curve and find high-demand product ideas for your next launch.
What is Monthly Trends?
eRank’s Monthly Trends allows you to browse the top 100 most popular Etsy searched keywords in over a dozen categories. You can view 15 months of historical search data for each keyword and add terms to your Keyword Lists in just a few clicks. It’s great for predicting seasonal shopping trends and finding crafty inspiration when it’s hard to come by.
Who Can Access Monthly Trends?
• Free Members: View the top 5 keywords in each category.
• Basic, Pro, and Expert Members: View the top 100 keywords in each category.
➡️ Upgrade your eRank plan to unlock full access and track more trends
How to Find Inspiration with Monthly Trends
eRank’s Monthly Trends tool can help you identify high-demand products by showing you what shoppers were searching for on Etsy last year and are still searching now. Follow these four simple steps to use Monthly Trends effectively and uncover fresh inspiration for your shop.
Step 1: Identify Seasonal or Holiday
Let’s say you want to launch Easter-themed products for the upcoming spring season. Monthly Trends lets you look back at what was trending last year so you can predict what might sell well this year.
💡 Pro Tip: eRank recommends updating your Etsy SEO immediately after the previous holiday ends. This keeps your listings fresh and ready for the next wave of shoppers. Anything can be gifted. So, even if your items aren’t holiday-themed, it’s still worth optimizing your listings for each major holiday.
➡️ Use the eRank Calendar tool to track upcoming holidays and prepare your shop in advance.
Step 2: Access & Use Monthly Trends
1️⃣ Go to the Main Menu, then click “Trends” → “Monthly Trends.”
Use this report to view the most popular keywords on Etsy over the past 15 months in 28 different categories. Keywords that were very popular yesterday are marked with a red flame symbol.
TIP: For additional research, click on any keyword to navigate to the Keyword Tool feature to perform a detailed analysis of the top 100 listings found in Etsy search for that specific term.
2️⃣ Choose a Category: Click the “Categories” dropdown menu and select a niche relevant to your shop (or leave it set to “All” to see a variety of trending terms).
3️⃣ View Seasonal Data: Click the “Date” dropdown menu and scroll to March or April of the previous year. This shows which items trended during last year’s spring shopping season.
4️⃣ Analyze the Trend Graphs: Hover over the “Trend Graph” column on the right side of the page to see how search volume has changed over time. Look for keywords that maintain steady popularity or show signs of growth.
5️⃣ Check Search Volume: The “Etsy Searches” column displays the estimated number of searches for each keyword. If a term had high search volume last year and continues trending, it could be a great product idea for your shop.
Step 3: Avoid Short-Lived Trends
Be cautious of rapidly trending keywords that spike in popularity due to viral social media moments. These often fade quickly, making them unreliable for long-term success. Instead, watch viral keywords over a few months to see if they hold steady. If they continue trending, then consider incorporating them into your shop’s SEO.
Step 4: Save & Track Keywords for Future Use
Once you find keywords worth exploring, save them for easy reference. eRank’s Keyword Lists feature allows you to save and group keywords alongside their latest search data. eRank updates this data regularly. Be sure to routinely review and update your lists based on current search trends. Color-code, sort, add notes, and add more keywords as you continue your research.
Add any keyword to your most recently accessed keyword list by clicking the star next to it. Click the three dots next to any star to view all of your lists. Add the term to any list using the checkboxes on the left. Alternatively, create a new list for your spring keywords by clicking the “+” sign.
Want to take a shortcut to your keyword lists? Click the floating green button in the bottom left corner of the page and then click “Manage Lists.” You also have the option to drag and drop keywords from the report into your list here as you continue researching.
For additional information about Keyword Lists, check out the article Harness the Power of Keyword Lists on eRank.
Stay Motivated & Keep Researching
Creativity and research go hand in hand. Now that you know how to use Monthly Trends and Keyword Lists to discover high-demand products, you have a strategic way to plan ahead and grow your Etsy shop. Great SEO often leads to bestselling products—and eRank is here to help you stay ahead of the competition.
🚀 Ready to explore? Log in to eRank and start using Monthly Trends today!
