Something is quickly shifting across Etsy searches right now, from crochet patterns to World Cup fan gear. eRank’s live keyword data shows where this momentum is building. Some of these increasingly popular searches relate to summer, while others point toward Halloween and Christmas.
These are the fastest-growing Etsy keyword searches this summer, grouped by theme so you can jump straight to what matters for your shop. Use them to update your listings, tags, and shop content before each wave peaks. Three of them are moving fast enough to flag before the full category breakdown:
Fastest riser
bear amigurumi pattern
11.7K avg · near zero to trending
“Bear amigurumi pattern” searches went from near zero to 11.7K searches in a matter of weeks, and the whole pattern category is surging in popularity (details below).
Biggest seasonal wave is starting now
wedding gift
22.2K avg · 6x baseline
“Wedding gift” searches hit 90K searches last July, six times its usual baseline. The climb has started again.
Plan-ahead signal
christmas
20K+ this month · doubling
Searches for “christmas” have already more than doubled since February. Historical trend data tells us that it will hit 120K by November.
A note before you start clicking: every keyword card below links directly to eRank’s Keyword Tool so you can dig deeper. Each click uses one keyword search from your daily account limit. [Check the limit for your plan here]
CRAFT PATTERNS & DIY: The June Explosion
Something unusual is happening in the pattern world. Four pattern keywords went vertical at the same time in June, and two more hit all-time highs.
amigurumi crochet pattern
New behavior
12K avg searches
“Amigurumi” searches previously peaked in September and February, so a June surge is new behavior.
Why would cozy crafts spike in June? The timing makes more sense than it looks. Blankets, socks, and amigurumi are long projects. Makers who want handmade gifts under the tree start hooking during the summer. For pattern designers, this is the moment: your buyers are planning their holiday creations right now.
FASHION & ACCESSORIES: Dressing for the Season
Shoppers are searching for warm-weather wearables with a personal edge. Embroidered hats and kandi beads are both spiking. Although these two aesthetics could not be more different from one another, both have strong summer relevance.
One more angle for jewelry sellers: ruby is July’s birthstone, and peridot follows in August. In 2025, “ruby earrings” peaked in July and “peridot earrings” peaked in August, matching their birthstone months. These are short windows with clear buyer intent. A dedicated listing for each stone may be worth the effort.
HOME & OUTDOOR LIVING: Bringing the Outside In (and the Inside Out)
People are refreshing their spaces for summer gatherings. As a result, our data shows demand across decor, furniture, and entertaining accessories.
outdoor entertaining
12K avg searches
This trend curve tells the story: it was flat at zero for a year, then made a near-vertical climb starting in March and accumulated 12K searches by May. It has settled just above 10K, which suggests that demand is leveling out rather than burning out. Competition sits at 12 out of 100. Homeware, outdoor decor, and entertaining accessories sellers: this is an opening worth taking now.
housewarming gift
+53%
14K avg searches
The peak is expected in September, but unlike last year, searches are already climbing in June.
mahjong set
New niche
10K+ avg searches
The mahjong curve is a different shape, and arguably a better one. It climbs in steps: an initial bump last summer, a bigger one around the holidays, and then a jump to a 10.5K plateau in April that has held ever since. Step-shaped curves like this usually signal a durable niche, not a viral spike. Our data shows low competition across the whole category, from mats to tile bags. If you make game accessories, storage pouches, or table linens, this trend may be a new opportunity for your shop.
EVENTS & CELEBRATIONS: The Summer Social Calendar
With Father’s Day and the 4th of July behind us, wedding season takes center stage. Shoppers tend to stock up four to six weeks before the big day.
wedding gift
22.2K avg searches
Last July, “wedding gift” searches hit 90K, roughly six times the keyword’s baseline. The 2026 curve is now climbing the same slope. If your products are relevant to weddings in any way, this is your chance to jump on this trend.
bachelorette
8.3K avg searches
The curve confirms that summer is bachelorette season: it peaked at 15.5K last July and is now back up to 14K, nearly matching that high.
monogram
14K avg searches
Searches for “monogram” trended steadily for most of last year, spiked to 15K in February-March of this year, and are climbing again toward 14K. Personalization demand keeps returning. If your products can accommodate initials, let shoppers know in your listings’ titles, descriptions, and tags.
Of all the events above, back to school is the one to act on today. It peaks between mid-July and August, so listings that are tagged now still have time to rank.
Plan Ahead: HALLOWEEN & CHRISTMAS (the Counterintuitive Summer Opportunity)
It may sound counterintuitive, but the buyers who shop early for Halloween and Christmas are searching well before the season begins. By the time fall arrives, the best rankings are often already decided.
Even during the summer, “halloween” holds around 50K average searches, on its way to a peak that reached 153K in October 2025. That gap is the opportunity: listing now, while most sellers wait, gives your listings weeks of ranking time before the August rush.
christmas
20K+ this month
One look at the curve makes the argument better than any statistic. From a February low, “christmas” has already climbed past 20K in June, and last year the same curve ended at 120K in November-December. The shoppers are early. The sellers who rank in November listed in summer.
SPORTS & CULTURE: The Final World Cup Push
The FIFA World Cup is in its final stretch, with the championship match on July 19 in New Jersey. Searches are peaking right now, and competition on Etsy remains remarkably low.
flag
14K avg searches
Searches for “flag” peak every summer. Last year, it topped out at 13.7K in July. This June, it is already at 14K, with the World Cup adding fuel to the usual patriotic season. Country flags for the finalist nations are the timely angle.
jersey
6-10K avg searches
Searches for “jersey” hold a steady 6-10K all year and are rebounding now. The data shows it stretching well beyond soccer into music tours and pop culture, so custom and pet jerseys may be the safest angles for handmade shops.
custom hoodie
4.6K avg searches
Fan gear does not have to say “world cup” to ride the wave. Personalized hoodies in team colors capture the same buyers with a product that outlives the tournament.
One number sums up the whole section: “world cup 2026” has a keyword difficulty score of just 2 out of 100 on Etsy. Demand is there, and almost nobody is optimizing for it. This window favors fast movers: digital downloads, print-on-demand, and made-to-order items can go live in hours. After July 19, expect this traffic to fade quickly.
FOR DIGITAL SELLERS: Three Quiet Opportunities
Three digital-friendly keywords are climbing with little fanfare.
svg bundle
15K avg searches
Searches for “svg bundle” are seasonal, with peaks before the fall and spring crafting seasons. As of now, the keyword is approaching 15K, its highest point in the 15-month window. Digital sellers preparing fall collections may want to bundle now.
coloring book
15K avg searches
The curve settles the question of when to sell this one: summer. It plateaued at 14-15K from June to August last year and is now back at 15 K. Kids are out of school, and printable activity books are an easy digital product to test.
burnout recovery workbook
6.6K avg searches
This one came out of nowhere: zero searches for over a year, then 6.6K in about six weeks. Brand-new niches like this reward the first well-made listings.
Your Action Plan: From Keyword Data to Listings
This data is a starting point for a decision, not a checklist to complete. Here is how to turn it into something your shop can actually use.
1. Start with two or three keywords, not all of them
Not every keyword above will fit your shop. Pick two or three that clearly match your niche instead of trying to cover all of them. A listing built around a keyword that has nothing to do with what you sell will not rank, no matter how fast that keyword is growing.
2. Analyze each one in the Keyword Tool
Once you have a shortlist, open each keyword in eRank’s Keyword Tool. Check the competition score, the related searches, and the long-tail variations. Some of the terms above are broad on purpose; the real opportunity is often a more specific variation with a better volume-to-competition ratio.
3. Match your timing to the keyword
Some of these searches are peaking now, but know that “world cup 2026” will fade fast after July 19. Others foreshadow upcoming trends for Q3 and Q4. Searches for “christmas” have only just passed 20K and will not peak until November. List and tag according to which kind of keyword you are working with, and remember that they do not all need the same urgency.
Whether it is a pattern that went from zero to 11.7K searches in weeks or a keyword sitting at a difficulty score of 2, the sellers who match their strategy to the data are the ones ranking when demand peaks.
Our team is continuously improving eRank’s tools to better serve our members. Due to this, some of the content featured in this post may differ from the content featured on erank.com.
