As an online seller, your business creative title is more than just a label—it’s a reflection of your skills, expertise, and brand identity. Whether you sell on Etsy, Shopify, or other platforms, the right title can make a strong impression on customers, helping you stand out in a competitive marketplace.
If you’ve been calling yourself a “crafter” but feel that it doesn’t fully capture the value of your work, it might be time for an upgrade. Let’s explore alternative titles that can elevate your business and give it a professional and polished edge.
Why Your Title Matters
Your business title influences how customers perceive your brand. A well-chosen title can:
- Make your business sound more professional
- Highlight your skills and expertise
- Establish trust with potential buyers
- Set you apart from hobbyists
While “crafter” is a common title, it doesn’t always convey the unique artistry and dedication that goes into your products.
10 Creative Titles to Consider
Whether you create unique, handcrafted goods, curate vintage finds, or design custom pieces, your title should reflect your skills and expertise. Here are 10 creative title options to consider.
1. Artisan
This term is perfect for handmade sellers who take pride in traditional craftsmanship and skill. Whether you create pottery, jewelry, or woodwork, “artisan” suggests high-quality, handcrafted goods with a personal touch.
Example: “Handmade Leather Goods by Artisan Joe”
2. Maker
“Maker” is a modern and versatile title that reflects the DIY spirit and creativity of the handmade community. It’s a great fit for sellers who work in various mediums—from sewing and embroidery to digital designs.
Example: “Jane’s Maker’s Studio: Handcrafted Jewelry & Decor”
3. Designer
If your products involve original designs, calling yourself a designer adds a level of professionalism. This works well for fashion, stationery, graphic design, or digital printables.
Example: “John Doe, Textile & Pattern Designer”
4. Artist
For sellers whose work is deeply rooted in creativity and visual appeal, using “artist” highlights the artistic value of your handmade goods. This is ideal for painters, illustrators, sculptors, or printmakers.
Example: “Watercolor Artist Jane”
5. Curator
If your shop offers a carefully selected collection of vintage, handmade, or specialty products, “curator” gives the impression of thoughtful curation and expertise.
Example: “John Doe, Vintage Finds Curator”
6. Handcraft Specialist
Adding “specialist” to your title suggests expertise in a particular craft. This works well if you create intricate or highly skilled handmade products.
Example: “Jane Doe, Handcrafted Silver Jewelry Specialist”
7. Entrepreneur
For those who have turned their hobby into a full-fledged business, calling yourself an entrepreneur can reinforce your professionalism and growth mindset.
Example: “John Doe, Creative Entrepreneur & Handmade Business Owner”
8. Custom Creator
Do you focus on personalized or custom-made products? “Custom creator” tells potential buyers that you specialize in unique, made-to-order items.
Example: “Jane Doe, Custom Creator of Home Signs & Decor”
9. DIY Expert
If your brand focuses on teaching, tutorials, or DIY kits, positioning yourself as an expert can add credibility to your work.
Example: “DIY Candle-Making Expert John”
10. Creative Director
If you run a growing handmade brand and oversee branding, design, and production, this title can add a leadership aspect to your business identity.
Example: “Jane Doe, Creative Director at Handmade Haven”
Choose the Best Creative Title for Your Business
Still unsure which title fits your business best? Here are a few things to consider:
- Your Craft: Choose a title that aligns with the type of products you create and/or sell.
- Your Branding: Consider how the title fits with your shop’s style and aesthetic.
- Your Business Goals: If you plan to expand, use a title that allows room for growth.
Update Your Listings & Marketing
Once you’ve chosen the perfect title, update it across your Etsy shop, Shopify store, or website, along with your social media profiles to maintain a consistent brand identity. You can also include it in:
- Your About Section on Etsy
- Business cards & packaging inserts
- Email signatures & newsletters
The Power of a Great Title
Your business title is more than just a label—it’s a powerful branding tool that can influence how customers perceive your work. Whether you choose “artisan,” “designer,” or “creative entrepreneur,” make sure your creative title reflects the skill, passion, and dedication you bring to your handmade business.
Share in our communities what you prefer to call yourself.
