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Use eRank’s handy SEO Checklist to ensure that you fully optimize your Etsy listings for the platform’s algorithm.
Title
✅ Composed of a short, descriptive phrase that accurately describes what you are selling
✅ Includes 1-2 long-tail keyword phrases
✅ Has the most relevant keywords at the beginning
✅ Isn’t “stuffed” with keywords
✅ Doesn’t include any trademarked terms
💡TIP: Use eRank’s Competitor Listings tool to analyze any Etsy shop’s most recently updated listings and learn about their titles, descriptions, tags, and more.
Description
✅ Clearly describes what the item is and how to use it
✅ Includes relevant, highly-searched keywords at the beginning
✅ Is brief and written with bullet points, if possible
💡TIP: Use eRank’s AI Listing Helper to generate title, description, and tag ideas for your Etsy listings.
Tags
✅ Utilize all 13 spots for tags
✅ Consist of popular, relevant keywords
✅ Include as many long-tail keywords as possible
💡TIP: Use eRank’s Keyword Tool to discover new keywords to use in your listings’ titles, descriptions, and tags.
Categories
✅ Choose the most relevant category and subcategories
✅ If Etsy automatically chooses a category for your item, double-check it and adjust it if needed
💡TIP: Use eRank’s Category Tool to find the most popular and relevant categories for your products.
Attributes
✅ Fill out all of the attribute fields that Etsy provides for the listing—unless you encounter a field that is completely irrelevant to your item.
💡TIP: Use eRank’s Listing Audit tool to perform a comprehensive audit of any listing to see how well it complies with the guidelines in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials.
Images
✅ Utilize all 10 spots for images
✅ Ensure that the listing’s images look professional and clearly portray what you are selling
✅ Remember to add alt text to each image so that shoppers who use screen readers can learn about what your item looks like
💡TIP: Use eRank’s Health Check tool to view any listings in your shop that are missing key components (such as images), contain potential spelling issues, or contain one-word tags.
