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Looking to grow your Etsy shop and boost your sales? One of the most effective ways to get there is by improving your Etsy SEO—making sure your listings are easily discoverable by shoppers through search. But with so many tools and metrics available, it’s easy to wonder where to begin.
One powerful (and often overlooked) metric inside your eRank account is your Visibility Score. Whether you’re a seasoned seller or just getting started, understanding this score can give you valuable insight into which listings are attracting attention—and which ones might need a little help.
In this guide, we’ll break down what the Visibility Score is, how it’s calculated, what can affect it, and how you can use it to optimize your Etsy shop.
What a Visibility Score Is
The Visibility Score appears in your eRank Listing Audit, found under “Listing Optimization” in the main menu. When you hover over the Visibility Score column header, you’ll see this tooltip:
In other words, this is a percentile-based score that shows how your listing’s average daily views stack up against the competition. For example, if a listing has a 90% Visibility Score, it gets more daily views than 90% of Etsy listings tracked by eRank. The score is calculated by dividing the total number of views a listing has received by the number of days it has been active.
🔎 Note: Visibility Score is just one metric. It doesn’t affect your Etsy Quality Score, and it doesn’t directly determine where your listing appears in Etsy search results. Instead, it’s a tool to help you understand and compare long-term view performance.
What Affects Your Visibility Score
Several factors can raise—or lower—your score.
1. New Listing Boost
When you publish a new listing, Etsy often gives it a temporary boost in visibility. This helps Etsy gather data about shopper engagement. During this period, your listing may get more views—and a higher Visibility Score. That boost typically lasts 1–3 weeks before leveling out.
2. Listing Edits
Making changes to your title, tags, photos, or attributes can affect how often your listing is shown in search results. If those changes lead to increased views, your Visibility Score will gradually improve.
💡 Tip: Use eRank’s Changes Tool to track what edits you’ve made and how they impact performance over time. For more info about tracking your changes, check out How to Use eRank’s Changes Tool.
3. Niche Demand
Some product categories naturally get more traffic than others. If you sell something highly niche or seasonal, your score may fluctuate with demand. For example, eco-friendly products for Plastic-Free July or teacher gifts during Back-to-School—both discussed in Global Holidays & Celebrations in the Third Quarter 2025.
What a Low Visibility Score Means
If you see a low score, don’t panic! It doesn’t necessarily mean your product is bad. It could indicate:
- Your listing is new and hasn’t had time to gain traction
- Your item has a low conversion rate (shoppers are seeing it but not clicking)
- Your product is very niche, and there’s limited search volume
- Your main image isn’t eye-catching or clear, so shoppers skip over it in search
Review your product photos, title, and tags to ensure they’re optimized for Etsy SEO and visually appealing to your audience. For listing photos tips and tricks, check out 7 Smartphone Camera Tips.
What to Keep in Mind about Visibility Scores
- Visibility Scores are long-term averages. They don’t update immediately after changes. It may take weeks, not days, to see movement.
- High visibility doesn’t guarantee sales. Use this metric alongside tools like Listing Audit to understand both traffic and conversion.
- Visibility reflects past performance, not future potential. It’s a diagnostic tool, not a forecast.
Why Etsy Sellers Should Care
As an Etsy seller, your time and creative energy are limited. The Visibility Score helps you focus that energy where it matters most. Whether you’re launching new sustainable products, updating listings for holiday trends, or optimizing evergreen items, this score can guide your strategy.
Use Visibility Scores to:
- 📊 Identify which listings consistently attract traffic
- 🛠 Improve underperforming listings with help from Listing Audits
- 📈 Track the impact of updates and seasonal trends over time
And remember, to make sure you’re seeing the most up-to-date visibility scores, click “Refresh Data” when you log in to eRank.
Need Help?
You’re never alone on your Etsy journey—eRank offers a variety of ways to support you, whether you’re just getting started or ready to scale.
👥 Join the Community
Connect with thousands of Etsy sellers around the world in the eRank Facebook Group. Ask questions, share tips, or get feedback from experienced shop owners. It’s an encouraging space, open 24/7.
🎥 Watch Live Q&As and Tutorials
Every Thursday, join us live on the eRank YouTube Channel for walkthroughs, seller Q&As, and in-depth tool tips. You’ll find dozens of past episodes covering SEO, trends, and shop optimization.
📚 Explore the Help Center
Looking for step-by-step guidance? Our Help Center is packed with tutorials and tool explanations to help you make the most of your eRank subscription.
📅 Stay Ahead with Seasonal Trends
Check the Trend Buzz and Monthly Trends to see what shoppers are searching for—so you can plan listings, promotions, and inventory with confidence.
🧠 Keep Learning
Explore our Blog Library for deep dives into Etsy SEO, product photography, conversion tips, and more. Articles are written with handmade sellers in mind and updated regularly.
